Premium Company Profile: National Beverage Corp.

National Beverage has strengthened its competitive position through its strong focus on product innovation. The company leverages its portfolio of wellness products to better align with consumers’ growing health needs. Furthermore, the company aims at increasing penetration of its brands in the convenience channel to boost its top line.

Report Highlights
National Beverage enjoys a strong brand image. Beverage Digest, the authoritative publication covering the non-alcoholic beverages industry, ranks National Beverage as the fifth top carbonated soft-drink company in the US. The company’s LaCroix brand is a leader in the US sparkling water category. It is well positioned as the ‘total beverage company’. It offers retailers with a complete range of beverages and established brands. It provides a selection of energy drinks, powders, soft drinks, bottled waters, juices and juice products, and is highly recognized through its popular brands: Shasta, Faygo, Ritz, Everfresh, LaCroix, and Rip It. All its brands are produced in 13 manufacturing facilities that are located in major metropolitan markets throughout the continental US. Also, the company utilizes a hybrid distribution system to deliver its products through four primary distribution channels: take-home, convenience, food-service, and vending.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 7
Company Locations and Subsidiaries 8
Company Financials 9
Overview 9
Products and Services List 10
Major Products and Services 10
List of Products 10
List of Brands 11
Competitors and strategic business relationships 12
Top Competitors 12
List of Competitors 12
Suppliers and Partners 13
Clients 14
Shareholding Structure 15
Strategy 16
Vision 16
Company Statement 17
Strategy 19
Corporate Social Responsibility 20
SWOT Analysis 21
Overview 21
Strengths 22
Weaknesses 23
Opportunities 24
Threats 25
Value Chain Analysis 26
Overview 26
Manufacturing 27
Distribution and sales 27
Marketing 27
Services 28
Key Employees 29
List of Key Employees 29
Key Employee Biographies 30
Financial and Operational Overview 32
Financial Overview 32
Key Industry-specific Ratios 34
APPENDIX 35
Data Definitions 35
Ask the analyst 35
Datamonitor consulting 35
Disclaimer 36
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Table 1: National Beverage - Key Facts 5
Table 2: National Beverage - Other Locations and Subsidiaries 8
Table 3: National Beverage- List of Products 10
Table 4: National Beverage- List of Brands 11
Table 5: National Beverage - List of Competitors 12
Table 6: National Beverage - Key Shareholders 15
Table 7: National Beverage - SWOT Analysis Summary 21
Table 8: National Beverage - Value Chain Analysis 26
Table 9: National Beverage - Key Employees 29
Table 10: National Beverage - Financial and Operational Highlights, 2003-2007 ($ Mn) 32
Table 11: National Beverage - Key Industry-specific Ratios, 2003-2007 34
Table 12: National Beverage - Data Definitions 35
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