Premium Company Profile: Nike Inc

Nike plans to focus on basketball, running, football, women’s fitness, men’s training and sports culture as a part of its long-term growth strategy. As a part of this strategy,it entered into a partnership with Foot Locker to open ‘House of Hoops by Foot Locker', a new chain which will offer all basketball products manufactured by Nike under brand names like Jordan and Converse.

Report Highlights
Nike is primarily engaged in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products. The company sells its products through company-owned retail stores art from distributors and licensees, in over 180 countries across the Americas, Europe, the Middle East and Africa and the Asia Pacific. Nike has strong brand equity. Nike offers athletic footwear and apparel under the Nike brand and other brands such as Converse, Chuk Taylor, All Star, One Star and Nike Bauer. Strong brand equity enables the company to launch new products. The company plans to expand its product portfolio. In February 2007, the company introduced a new footwear brand for women called Tailwind (produced by the company’s subsidiary Exeter Brand Group) across three Payless stores in Manhattan and Brooklyn. The Tailwind brand caters to the footwear needs of women.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 9
Company Locations and Subsidiaries 11
Company Financials 13
Overview 13
Revenue by Division 13
Revenue by Geography 13
Products and Services List 15
Major Products and Services List 15
List of Brands 15
Competitors and Strategic Business Relationships 16
Top Competitors 16
Suppliers and Partners 16
Clients 17
Shareholding Structure 17
Strategy 18
Mission 18
Company View 18
Strategy 23
Corporate Social Responsibility 25
SWOT Analysis 28
Overview 28
Strengths 28
Weaknesses 30
Opportunities 31
Threats 32
Value Chain Analysis 34
Overview 34
Raw materials 35
Manufacturing 35
Wholesale 35
Operations and distribution 36
Sales 36
Key Employees 38
List of Key Employees 38
Key Employee Biographies 39
Appendix 44
Ask the analyst 44
Datamonitor consulting 44
Disclaimer 44
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Table 1: Nike - Key Facts 5
Table 2: Nike - Other Locations and Subsidiaries 11
Table 3: Nike - Revenue by Division 13
Table 4: Nike - Revenue by Geography 14
Table 5: Nike - List of Products 15
Table 6: Nike - List of Brands 15
Table 7: Nike - Top Competitors 16
Table 8: Nike - Key Shareholders 17
Table 9: Nike - SWOT Analysis Summary 28
Table 10: Nike - Value Chain Analysis 34
Table 11: Nike - Key Employees 38
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