Premium Company Profile: Reynolds American, Inc.

Reynolds American (RAI) is a holding company engaged in the manufacture and sale of cigarettes. The company operates either independently or through joint ventures in the US, France, Spain and Italy. For building long term shareholders value, the company is planning to increase its market share and revise the portfolio of its key tobacco operating subsidiaries.

Report Highlights
RAI is the holding company formed to facilitate the merger of RJR Tobacco Company and Brown & Williamson Tobacco Corporation, the US subsidiary of British American Tobacco (BAT) in 2004. RAI's wholly-owned operating subsidiaries are R. J. Reynolds Tobacco Company (RJR Tobacco), Santa Fe Natural Tobacco Company (Santa Fe), Lane Limited (Lane) and R. J. Reynolds Global Products (GPI). RAI's research and development (R&D) expenditure increased from $48 million in 2004 to $58 million in 2007, at a CAGR of 10%. RAI's research and development activities are focused on creating efficient methods of preparing tobacco blends, as well as developing product enhancements, launching new products and introducing packaging innovations.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Company Locations and Subsidiaries 10
Company Financials 11
Overview 11
Revenue by Division 11
Products and Services List 12
Major Products and Services 12
Competitors and strategic business relationships 14
Top Competitors 14
Suppliers and Partners 15
Clients 16
Shareholding Structure 17
Strategy 18
Strategy 18
SWOT Analysis 19
Overview 19
Strengths 20
Weaknesses 22
Opportunities 23
Threats 24
Value Chain Analysis 26
Overview 26
Raw material 27
Overview 27
Manufacturing 27
Overview 27
Distribution and sales 27
Overview 27
Marketing and advertising 27
Overview 27
List of Key Employees 29
Key Employee Biographies 30
Financial and Operational Overview 35
Financial Overview 35
Key Industry-specific Ratios 37
Appendix 38
Data Definitions 38
Ask the analyst 38
Datamonitor consulting 38
Disclaimer 38
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Table 1: Reynolds American- Key Facts 5
Table 2: Reynolds American - Other Locations and Subsidiaries 10
Table 3: Reynolds American - Revenue by Division, 2005-2006 ($ Mn) 11
Table 4: Reynolds American - List of Products 12
Table 5: Reynolds American - List of Brands 13
Table 6: Reynolds American - List of Competitors 14
Table 7: Reynolds American - Key Shareholders 17
Table 8: Reynolds American - SWOT Analysis Summary 19
Table 9: Reynolds American - Value Chain Analysis 26
Table 10: Reynolds American - Key Employees 29
Table 11: Reynolds American - Financial and Operational Highlights, 2002-2006 ($ Mn) 35
Table 12: Reynolds American - Key Industry-specific Ratios, 2002-2006 37
Table 13: Reynolds American - Data Definitions 38

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