Premium Company Profile: Royal Numico N.V.

Royal Numico (Numico), a specialized nutrition company, has a dominant market position that has been boosted over the years through several acquisitions and alliances. The company has strengthened its competitive position by undertaking various restructuring initiatives in order to streamline its organizational structure.



Report Highlights
In the infant formula and follow on milks category, Numico has leadership positions in 25 of its 33 markets worldwide. Through its Frutapura brand, the company has attained leadership positions in 12 of 17 European markets, capturing a 30% overall share in the fruits, drinks and desserts markets. In November 2007, Groupe Danone (Danone) acquired Numico for a total consideration of E12.3 billion. Following the acquisition, Danone controls 98.4% of the ordinary shares in Numico. Numico has increased its focus on renovation and innovation across its portfolio in order to strengthen its position in a broader and increasingly competitive marketplace. More than 50% of Numico's sales in 2006 came from innovations and renovation initiatives.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 7
Company Locations and Subsidiaries 8
Company Financials 10
Overview 10
Revenue by Division 10
Revenue by Geography 10
Products and Services List 12
Major Products and Services 12
List of Products 12
List of Brands 13
Competitors and strategic business relationships 14
Top Competitors 14
List of Competitors 14
Suppliers and Partners 15
Clients 16
Strategy 17
Vision 17
Company Statement 18
Strategy 20
Corporate Social Responsibility 21
SWOT Analysis 22
Overview 22
Strengths 23
Weaknesses 24
Opportunities 25
Threats 26
Value Chain Analysis 27
Overview 27
Raw materials 28
Manufacturing 28
Distribution and sales 28
Marketing 28
Services 28
Key Employees 29
List of Key Employees 29
Key Employee Biographies 30
Financial and Operational Overview 32
Financial Overview 32
Key Industry-specific Ratios 34
APPENDIX 35
Data Definitions 35
Ask the analyst 35
Datamonitor consulting 35
Disclaimer 35
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Table 1: Royal Numico - Key Facts 5
Table 2: Royal Numico - Other Locations and Subsidiaries 8
Table 3: Royal Numico - Revenue by Division, 2005-2006 (E Mn) 10
Table 4: Royal Numico - Revenue by Geography, 2005-2006 (E Mn) 11
Table 5: Royal Numico - List of Products 12
Table 6: Royal Numico - List of Brands 13
Table 7: Royal Numico - List of Competitors 14
Table 8: Royal Numico - SWOT Analysis Summary 22
Table 9: Royal Numico - Value Chain Analysis 27
Table 10: Royal Numico- Key Employees 29
Table 11: Royal Numico - Financial and Operational Highlights, 2002-2006 ($ Mn) 32
Table 12: Royal Numico - Key Industry-specific Ratios, 2002-2006 34
Table 13: Royal Numico - Data Definitions 35



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