Premium Company Profile: Woolworths Limited

Woolworths Limited (Woolworths) plans to increase its international presence. The company entered into a partnership with the TATA group open stores in India. While, the company provides sourcing, wholesaling and some management support, the operations would be carried out by the TATA group. The Indian electronics market, which was worth $11 billion in 2006, is continuing to witness a high growth.

Report Highlights
Woolworths is an Australian retailer, offering food, liquor, fuel, general merchandise and consumer electronics. It operates around 3,000 stores, petrol sites and hotels in Australia and New Zealand. The company operates its retail stores under brands such as Woolworths, Safeway, Caltex/Woolworths Petrol, Dick Smith Electronics and other brands. It operates a two-tiered private label strategy. The two tiers comprise Homebrand and Select private labels. Homebrand is the company’s private label grocery line, which is priced 30% to 40% lower than the big brands. Select brand is a premium line of grocery, priced 10% lower than the national brands. Woolworths has a strong portfolio of private branded goods. Woolworths’s Homebrand is the largest selling grocery brand of Australia and New Zealand. It's other known brands in New Zealand are Foodtown and Countdown. With private labels gaining wider acceptance from customers, it is well positioned to benefit from this trend and earn more revenues.
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Overview 1
Catalyst 1
Summary 1
Company Structure 5
Company Overview and Key Facts 5
Business Description 6
History 8
Company Locations and Subsidiaries 10
Company Financials 11
Revenue by Division 11
Revenue by Geography 12
Products and Services List 13
Major Products and Services List 13
List of Brands 13
Competitors and strategic business relationships 14
Top Competitors 14
Suppliers and Partners 15
Shareholding Structure 16
Strategy 17
Vision 17
Mission 17
Company View 17
Strategy 20
Corporate Social Responsibility 23
SWOT Analysis 26
Overview 26
Strengths 27
Weaknesses 29
Opportunities 30
Threats 31
Value Chain Analysis 32
Overview 32
Wholesale 32
Operations and distribution 33
Sales 33
Key Employees 34
List of Key Employees 34
Key Employee Biographies 35
Appendix 40
Ask the analyst 40
Datamonitor consulting 40
Disclaimer 40
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Table 1: Woolworths - Key Facts 5
Table 2: Woolworths - Other Locations and Subsidiaries 10
Table 3: Woolworths - Revenue by Division, 2006-2007 (A$ Mn) 11
Table 4: Woolworths - Revenue by Geography, 2006-2007 (A$ Mn) 12
Table 5: Woolworths - List of Products 13
Table 6: Woolworths - List of Brands 13
Table 7: Woolworths - Top competitor 14
Table 8: Woolworths - Key Shareholders 16
Table 9: Woolworths - SWOT Analysis Summary 26
Table 10: Woolworths - Value Chain Analysis 32
Table 11: Woolworths – Key Employees 34
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