Premium Company Profile: Wm. Wrigley Jr. Company

Introduction

The Wm. Wrigley Jr. Company is a recognized leader in the confectionery field, and the world's largest manufacturer and marketer of chewing gum. The company commands 65% of the US chewing gum market, more than twice the size of its closest competitor. In addition, Wrigley ranks first in the non-chocolate confectionary market in the US and ranks fourth in the overall confectionary market.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Wm. Wrigley Jr. Company (Wrigley) manufactures and markets chewing gum. The company's products are sold in over 180 countries in Europe, the Middle East, Africa, North America, Asia Pacific and Latin America. The company operates its chewing gum and other confectionary businesses based on geographic regions. Its portfolio of products includes dozens of innovative brands that provide consumers with a variety of benefits, including fresh breath, tooth whitening and vitamin delivery products. The company focuses on inorganic growth for launching new products and expanding its position in the confectionery business. Wrigley's leading market position and brand name facilitate strong product recognition and customer loyalty. Intense competition could adversely affect the company's leading position.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company’s adjusted five year financial data along with key ratios and market capitalization .

Report Highlights

[Studien Infos ausblenden]