Premium Company Profile: Yahoo! Inc.

Fiscal 2007 proved to be a year of major change for Yahoo in terms of competing effectively in the changing online market. The company introduced a new customer-centric strategy that aims at leveraging its capabilities to make the most out of the growth opportunities.



Report Highlights
Yahoo! is an internet and media communications company, offering internet services such as search and email. The company provides a range of services to individuals, including search, yellow pages, shopping, information, and entertainment and communication. Its major websites include Yahoo! Mail, Yahoo! Jobs, Yahoo! Search and Flickr, among others. The company recorded revenues of $6,425.7 million in the fiscal 2006, an increase of 22.2% over 2005. The increase in revenues was due to growth in the number of visitors of Yahoo! Properties, fee paying users, and page views. Yahoo announced its new strategy in December 2006 which is customer centric and aims at leveraging its capabilities to take advantage of the growth opportunities. Its new strategy includes the reorganization of its structure and management to align its operations with its customer segments: audiences, advertisers and publishers.
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Overview 1
Catalyst 1
Summary 1
Company Structure 6
Company Overview and Key Facts 6
Business Description 7
History 10
Company Locations and Subsidiaries 13
Company Financials 14
Overview 14
Revenue by Division 14
Revenue by Geography 14
Products and Services List 16
Major Products and Services 16
Competitors and strategic business relationships 17
Top Competitors 17
Suppliers and Partners 18
Shareholding Structure 19
Strategy 20
Company Statement 20
Strategy 26
SWOT Analysis 28
Overview 28
Strengths 29
Weaknesses 30
Opportunities 31
Threats 33
Value Chain Analysis 34
Value Chain Analysis 34
Software applications 35
Services 36
Key Employees 37
List of Key Employees 37
Key Employee Biographies 38
Financial and Operational Overview 47
Financial Overview 47
Key Industry-specific Ratios 49
Appendix 50
Ask the analyst 50
Datamonitor consulting 50
Disclaimer 50
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Table 1: Yahoo - Key Facts 6
Table 2: Yahoo - Other Locations and Subsidiaries 13
Table 3: Yahoo - Revenue by Division, 2005-2006 ($ Mn) 14
Table 4: Yahoo - Revenue by Geography, 2005-2006 ($ Mn) 15
Table 5: Yahoo - Products and Services 16
Table 6: Yahoo - Competitors 17
Table 7: Yahoo - Suppliers and Partners 18
Table 8: Yahoo - Key Shareholders 19
Table 9: Yahoo - SWOT Analysis Summary 28
Table 10: Yahoo - Value Chain Analysis 34
Table 11: Yahoo - Key Employees 37
Table 12: Yahoo - Financial and Operational Highlights, 2002-2006 ($ Mn) 47
Table 13: Yahoo - Key Industry-specific Ratios, 2002-2006 49



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