Premium Company Profile: The Yokohama Rubber Company, Limited

The Yokohama Rubber Company (Yokohama Rubber) framed the Grand Design 100 phase I, a medium-range management plan in March 2007. The Phase I of the plan targets to generate an operating income of JPY35,000 million (approximately $296.8 million) and net sales of JPY560,000 million (approximately $4,749.4 million) by March 2009.

Report Highlights
Yokohama Rubber is engaged in the manufacture of tires, hoses, sealants, adhesives, aircraft components and golf products. The company has been witnessing strong revenue growth in the recent years. The company's revenue has grown at a CAGR (2003–2007) of 6%, from JPY 400,448 (approximately $3,396 million) recorded in 2003 to JPY 497,396 (approximately $4,218 million) recorded in 2007. In May 2007, the company announced its plans to increase the production capacity of passenger car and light truck (PC/LT) tires in Thailand, by expanding the Yokohama Tire Manufacturing plant (Thailand), through its second-term construction
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Overview 1
Catalyst 1
Summary 1
Table of Contents 2
tables 3
Company Structure 4
Company Overview and Key Facts 4
Business Description 5
Tire 5
Multiple businesses (MB) 5
History 6
Company Locations and Subsidiaries 7
Head Office 7
Other Locations and Subsidiaries 7
Company Financials 9
Overview 9
Revenue by Division 9
Revenue by Geography 9
Products and Services List 11
Major Products and Services 11
List of Products 11
Competitors and strategic business relationships 12
List of Competitors 12
Clients 13
List of Clients 13
Shareholding Structure 14
Strategy 15
Vision 15
Company Statement 16
Strategy 19
Focus on Asia 19
Focus on technology 19
Corporate Social Responsibility 21
Overview 21
Environmental commitment 21
Social commitment 22
SWOT Analysis 24
Overview 24
Strengths 25
Leading market position 25
Strong margins and returns 25
Employee productivity 25
Weaknesses 26
High dependence on the Japanese market 26
High debt burden 26
Weak turnover ratios 26
Opportunities 27
Growing tire demand in Asia 27
Expansion of global airline fleet 27
Growing market for specialty tires 27
Growing global tire and rubber market 28
Threats 29
Increasing raw material costs 29
Sluggish medium and heavy truck tire sales 29
Sluggish light vehicle production in developed markets 29
Value Chain Analysis 30
Overview 30
Production 30
Overview 30
Distribution/Sales 31
Aftermarket 31
Key Employees 32
List of Key Employees 32
Financial and Operational Overview 33
Financial Overview 33
Appendix 35
Data Definitions 35
Ask the analyst 35
Datamonitor consulting 35
Disclaimer 35
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Table 1: Yokohama Rubber - Key Facts 4
Table 2: Yokohama Rubber - Other Locations and Subsidiaries 7
Table 3: Yokohama Rubber - Revenue by Division, 2006-2007 (JPY Mn) 9
Table 4: Yokohama Rubber - Revenue by Geography, 2006-2007 (JPY Mn) 10
Table 5: Yokohama Rubber - Products 11
Table 6: Yokohama Rubber - Key Competitors 12
Table 7: Yokohama Rubber - Clients 13
Table 8: Yokohama Rubber - Key Shareholders 14
Table 9: Yokohama Rubber - SWOT Analysis Summary 24
Table 10: Yokohama Rubber - Value Chain Analysis 30
Table 11: Yokohama Rubber - Key Employees 32
Table 12: Yokohama Rubber - Financial and Operational Overview 2003-2007 (JPY Mn) 33
Table 13: Yokohama Rubber - Data Definitions 35
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