1. Executive Summary
1.1. Definition - What is a Prepaid Mobile?
1.2. History of Prepaid Mobiles
1.2.1. First US Prepaid Mobile Phone service
1.2.2. Going Global - The beginning of worldwide prepaid services
1.2.3. Phone cultures - global differences
1.3. Billing - Technology
1.4 Prepaid Mobiles - How the system works
1.4.1. Top-up
1.4.2. Prepaid Balances - Maintaining revenues
1.4.3. Mapping usage - discontinuing SIM cards
2. Introduction
2.1. Focus and Objectives of this report
3. Advantages of prepaid mobiles
3.1. Contractual obligations
3.1.1. Prepaid for everyone - breakdown of typical target audience
4. Disadvantages of prepaid mobiles
4.1. Cost - paying more
4.2. Typical restrictions
4.3. Roaming
5. Securing revenues
5.1. Recession driven growth
Chart 5.1: US Prepaid Subscribers, Q4 2008-Q4 2009
5.1.1. Post recession - changes?
5.1.2. Retaining Prepaid customers - Other factors
5.1.3. Prepaid Market Shift
5.1.4. Churn rates - Network Issues
Chart 5.2: Leap Wireless Churn Rate, Q4 2008 - Q4 2009
5.1.5. Monetising - Prepaid Difficulties
6. Prepaid and Roaming - solutions
7. Privacy and Security concerns
7.1. Security problems
7.2. Possible solutions
7.3. African countries enforcing prepaid SIM registration
7.3.1. Nigeria
7.3.2. Kenya
7.3.3. Tanzania
7.3.4. South Africa
7.3.5. Zimbabwe
7.4. North America
7.5. SIM registration Overview
8. Accounting Issues for Operators
8.1 Deferred Income
8.1.1 VAT and the European Union
8.2. Top-up Incentive Problems
9. Network Operators
9.1 Why Should Operators Offer Prepaid Services?
9.2. Global Prepaid Operators
9.2.1. Europe
9.2.2. Middle East
9.2.3. Africa
9.2.4. North America
9.2.5. BRIC / Hong Kong / Philippines
9.3. Leading Operators - North America
9.4. Verizon Wireless
9.4.1. Company History
9.4.2. Price Plans
9.4.3. Available Devices
9.4.4. Verizon add Smartphones to prepaid handset selection
9.4.5. Verizon - Company Overview
Table 9.1: Verizon Wireless Company Statistics, January 2010
9.5. TracFone Wireless Inc.
9.5.1. Company History
9.5.2. TracFone (brand)
9.5.2.1. Retail Stores
9.5.2.2. Price Plans
9.5.2.3. Available handsets
9.5.3. Net10 (brand)
9.5.3.1. Purchase options
9.5.3.2. Price Plans
9.5.3.2.1. Net10 Prepaid
9.5.3.2.2. Net10 Unlimited
9.5.3.2.3. Available Devices
9.5.4. Safelink Wireless
9.5.4.1. Available Devices
9.5.5. Straight Talk
9.5.5.1. Retail Stores
9.5.5.2. Price Plans
9.5.4.3. Available Devices
9.6. MetroPCS
9.6.1. Company History
9.6.2. Retail Stores
9.6.3. Price Plans
9.6.4. Available Devices
9.6.5. Metro PCS Company Overview
Table 9.2: Metro PCS Company Statistics, Feb 2010
9.7. Leap Wireless/Cricket Communications, Inc.
9.7.1. Company History
9.7.2. Price Plans
9.7.3. Available Devices
9.7.4. Leap Wireless/Cricket Communications, Inc. Company Overview
Table 9.3: Company Statistics for Leap Wireless/Cricket Communications, Inc from February 2010
9.8. Sprint Prepaid Group - Boost Mobile
9.8.1. Company History
9.8.2. Price Plans
9.8.3. Available Devices
9.8.3.1. iDEN Series Handsets
9.8.3.2. CDMA Series Handsets
9.9. Sprint Prepaid Group - Assurance Wireless
9.9.1. Company History
9.9.2. Price Plans
9.9.3. Sprint Prepaid Group - Common Cents Mobile
9.9.3.1. Company History
9.9.3.2. Retail Stores
9.9.3.3. Price Plans
9.9.3.4. Available Devices
9.9.4. Sprint Prepaid Group - Virgin Mobile USA
9.9.4.1. Company History
9.9.4.2. Purchase Options
9.9.4.3. Retail Stores
9.9.4.4. Price Plans
9.9.4.5. Available Handsets
9.9.5. Sprint Prepaid Group Overview
Chart 9.4: Sprint Prepaid Group Revenues in Millions, June 2009-June 2010
Chart 9.5: Sprint Prepaid Group, End of period subscribers in Thousands, June 2009-June 2010
Table 9.6: Sprint Company Statistics, February 2010
Chart 9.7: Sprint repaid and postpaid subscriber figures Q2 2010
9.10. AT&T Mobility/GoPhone
9.10.1. Company History
9.10.2. Price Plans
9.10.3. Available Devices
9.10.4. AT&T Mobility/GoPhone Company Statistics
Table 9.8: AT&T Mobility Company Statistics, January 2010
9.11. T-Mobile USA
9.11.1. Company History
9.11.2. Price Plans
9.11.3. Available devices
9.11.4. T-Mobile USA Company Statistics
Table 9.9: T-Mobile USA Company Statistics, February 2010
9.12. North America Operator Overview
Chart 9.10: Prepaid customer base of wireless operators in US, end of 2009
10. Leading Operators - UK and Ireland
10.1. Vodafone Ireland
10.1.1. Company History
10.1.2. Purchase options
10.1.3. Price Plans
10.1.4. Available Devices
10.2. O2- UK Pay&Go
10.2.1. Company History
10.2.2. Purchase options
10.2.3. Price Plans
10.2.4. Available devices
10.3. Vodafone UK
10.3.1. Company History
10.3.2. Purchase Options
10.3.3. Price Plans
10.3.4. Available Devices
10.4. Orange/Everything Everywhere
10.4.1. Company History
10.4.2. First PAYG BlackBerry
10.4.3. Purchase Options
10.4.3.1. Orange - Phone Fund
10.4.4. Price Plans
10.4.5. Available Devices
10.5. T-Mobile /Everything Everywhere
10.5.1. First PAYG Android Handset
10.5.2. Price Plans
10.5.3. Available Devices
10.6. Everything Everywhere
Table10.1: Everything Everywhere combined customer base figures, March 2010
10.6.1. Everything Everywhere Overview
Chart 10.2: Everything Everywhere - Number of prepaid and postpaid subscribers in millions
11. BRIC -and other Prepaid Leaders
11.1. China
11.1.1. Country specific trends
11.2. India
11.2.1. Bharti Airtel
Chart 11.1: Bharti Airtel prepaid subscriber base in %, Q2 2009 - Q2 2010
11.3. Russia
11.3.1. Beeline
Chart 11.2: Beeline postpaid and prepaid subscriber base figures in %, Dec 31 2009 (RUSSIA)
Chart 11.3: Beeline postpaid and prepaid subscriber base figures in %, Dec 31, 2009 (CIS excluding Russia)
11.4. Brazil
11.4.1. Brazil Telecoms Market overview
Chart 11.4: CTBC Telecom Consolidated Prepaid service penetration
11.4.2. Oi Mobile
Chart 11.5: Oi Mobile prepaid and postpaid subscriber base, Q2 2010
11.5. Hong Kong - Prepaid Summary
11.5.1. Hong Kong prepaid Market
11.5.2. Hong Kong - Neighbouring operators
11.6. Philippines
11.6.1. Telecoms Market
11.6.2. Major Operators
11.6.3. Philippines - telecoms industry overview
12. Android- New price points taking over the prepaid market?
12.1. Manufacturers
12.2. Operators and Retailers
12.3. Android Benefits
Chart 12.1: Smartphone market share by OS, Q2 2010
13. Own-brand Handsets
13.1. Operators
13.1.1. Vodafone
13.1.2. Verizon Wireless
13.1.3. Cricket Communications, Inc. (Leap Wireless)
13.1.4. T-Mobile USA
13.2. Manufacturers Overview
14. Conclusions and Recommendations
14.1. Conclusions
14.1.1. Prepaid or Postpaid? Which is more profitable for Operators?
14.1.1.1. Prepaid churn rates
Chart 14.1: US Net Postpaid and Prepaid wireless subscribers added in Q4 2009
Chart 14.2: Typical monthly cost of prepaid versus postpaid wireless subscribers in the US
Chart 14.3: Sprint Comparative ARPU prepaid/postpaid, end of February 2010
14.1.2. Consumer actions - savvy use of technology
Chart 14.4: Prepaid customer ARPU, end of February 2010
Table 14.5: Verizon Wireless and AT&T, Total; prepaid Customer figures 2009
14.1.3. Market drivers and Consumer desires - pre-empting demands
14.2. Declining ARPU
14.3. Future of prepay
14.4. Post recession growth - Maintaining customer numbers
14.5 Recommendations
14.5.1. For Operators
14.5.2. Handsets
14.5.3. Industry stability problems - due to prepaid?
14.5.4. Telecoms Industry reaching Saturation point?
14.5.6. Will prepaid competition lead to industry-wide Mergers and Acquisitions?
14.6. For Vendors
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