Printed Media Retail Market in Italy

Introduction

Datamonitor's retail databooks are based on key market value data for eight major product sectors, 20 product markets, 16 core retail distribution channels and 62 countries. This profile focuses on the printed media retail market in Italy and provides current and forecast data on market value in relation to the parent retail sector and total retail within the country.

Scope

*Total product retail market value from 2002 to 2007 as well as forecasts to 2012

*The size of the product market as a proportion of total product sector sales and a growth rate comparison

*Current and forecast product market value segmented by major retail channels

Highlights

Printed media market accounted for 88.6% of the books, news and stationery sector value in Italy in 2007. The market increased at a compound annual growth rate (CAGR) of 3.8% between 2002 and 2007.

The convenience stores and gas stations format led the printed media market, with a share of 45% in 2007.

Reasons to Purchase

*Discover how this product's share of total retail and sector sales is changing

*Identify fast growth channels in the country for this particular product market

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights
Highlights

Printed media market accounted for 88.6% of the books, news and stationery sector value in Italy in 2007. The market increased at a compound annual growth rate (CAGR) of 3.8% between 2002 and 2007.

The convenience stores and gas stations format led the printed media market, with a share of 45% in 2007.


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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PRINTED MEDIA MARKET OVERVIEW 5
Market overview 5
PRINTED MEDIA MARKET ANALYSIS 6
Market analysis 6
Market value 7
PRINTED MEDIA MARKET ANALYSIS: COMPARISON WITHIN THE SECTOR 10
Market analysis by sector 10
Sector revenue comparison 11
PRINTED MEDIA MARKET ANALYSIS: TOTAL RETAIL COMPARISON 15
Market analysis: Comparison with total retail sector 15
Market revenue comparison 16
PRINTED MEDIA MARKET ANALYSIS: RETAIL FORMAT 19
Market analysis by retail format 19
Market revenues by retail format 20
Market analysis by retail format, 2002–12 22
APPENDIX 24
Methodology 24
Market Definition 25
Related Research 29
Datamonitor Consulting 29
Disclaimer 30



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LIST OF FIGURES
Figure 1: Printed media market value in Italy, ($m), 2002–12 6
Figure 2: Printed media market value in Italy, ($m), 2002–07 7
Figure 3: Printed media market value in Italy, ($m), 2007–12 9
Figure 4: Books, news and stationery sector in Italy, value by market (%), 2007 10
Figure 5: Printed media market and books, news and stationery sector revenue comparison in Italy ($m), 2002–07 11
Figure 6: Printed media market and books, news and stationery sector, growth comparison in Italy (%), 2003–07 12
Figure 7: Printed media market and books, news and stationery sector, revenue comparison in Italy ($m), 2007–12 13
Figure 8: Printed media market and books, news and stationery sector, growth comparison in Italy (%), 2007–12 14
Figure 9: Printed media market as percentage of total retail sector in Italy, 2007 15
Figure 10: Printed media market and total retail sector, revenue comparison in Italy ($m), 2002–07 16
Figure 11: Printed media market and total retail sector, revenue comparison in Italy ($m), 2007–12 18
Figure 12: Printed media market segmentation by retail format in Italy (%), 2007 19
Figure 13: Printed media market analysis by retail format in Italy ($m), 2002–12 22



LIST OF TABLES
Table 1: Printed media market value in Italy, ($m), 2002–12 6
Table 2: Printed media market value in Italy, ($m and €m), 2002–07 8
Table 3: Printed media market value in Italy, ($m and €m), 2007–12 9
Table 4: Printed media market and books, news and stationery sector revenue comparison in Italy ($m), 2002–07 11
Table 5: Printed media market and books, news and stationery sector, revenue comparison in Italy ($m), 2007–12 13
Table 6: Printed media market and total retail sector, revenue comparison in Italy ($m), 2002–07 17
Table 7: Printed media market and total retail sector, revenue comparison in Italy ($m), 2007–12 18
Table 8: Printed media market revenues by retail format in Italy ($m), 2002–07 20
Table 9: Printed media market revenues by retail format in Italy ($m), 2007–12 21
Table 10: Printed media market analysis by retail format in Italy ($m), 2002–12 23
Table 11: Retail sector definitions 25
Table 12: (Part 1) Retail format definitions 26
Table 13: (Part 2) Retail format definitions 27
Table 14: (Part 3) Retail format definitions 28


PRINTED MEDIA MARKET OVERVIEW
Market overview
In 2007, the printed media market accounted for 88.6% of the books, news and stationery sector value in Italy, with revenues of $10,515.7 million, following a compound annual growth rate (CAGR) of 3.8% between 2002 and 2007.
The printed media market constituted 2.2% of the total retail sector in 2007, as compared to a share of 2.1% in 2002.
The leading retail formats for printed media in Italy are convenience stores and gas stations, and music, video, books and stationery retailers, which collectively generated revenues of $7,897.7 million, equivalent to 75.1% of the total printed media market revenues in 2007.

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