TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PRINTED MEDIA RETAIL SALES OVERVIEW 6
Printed media retail market definition 6
Printed media sales overview 7
Printed media retail sales value, 2003–08 8
Printed media retail sales value, 2008–13 9
PRINTED MEDIA MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
PRINTED MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS 15
Retail format definitions 15
Printed media sales analysis by key retail formats, overview 18
Printed media sales analysis by key retail formats, 2003–08 19
Printed media sales analysis by key retail formats, 2008–13 20
BOOKS SALES ANALYSIS BY KEY RETAIL FORMATS 21
Books sales analysis by key retail formats, overview 21
Books sales analysis by key retail formats, 2003–08 22
Books sales analysis by key retail formats, 2008–13 23
MAGAZINES SALES ANALYSIS BY KEY RETAIL FORMATS 24
Magazines sales analysis by key retail formats, overview 24
Magazines sales analysis by key retail formats, 2003–08 25
Magazines sales analysis by key retail formats, 2008–13 26
NEWSPAPERS SALES ANALYSIS BY KEY RETAIL FORMATS 27
Newspapers sales analysis by key retail formats, overview 27
Newspapers sales analysis by key retail formats, 2003–08 28
Newspapers sales analysis by key retail formats, 2008–13 29
PRINTED MEDIA RETAIL SALES – COUNTRY COMPARISON 30
Printed media retail sales value of top five countries, 2003–13 30
APPENDIX 32
Methodology 32
Related research 33
Datamonitor consulting 33
Disclaimer 33
LIST OF FIGURES
Figure 1: Sales of printed media in Bulgaria, value ($m), 2003–13 7
Figure 2: Sales of printed media in Bulgaria, value ($m), 2003–08 8
Figure 3: Forecast sales of printed media in Bulgaria, value ($m), 2008–13 9
Figure 4: Sales of printed media in Bulgaria, value break down by category ($m), 2003–08 10
Figure 5: Sales of printed media in Bulgaria, value break down by category (%), 2008 12
Figure 6: Forecast sales of printed media in Bulgaria, value break down by category ($m), 2008–13 13
Figure 7: Sales of printed media in Bulgaria, value break down by category (%), 2013 14
Figure 8: Printed media, Bulgaria, revenue split by key retail formats (%), 2008 18
Figure 9: Books, Bulgaria, revenue split by key retail formats (%), 2008 21
Figure 10: Magazines, Bulgaria, revenue split by key retail formats (%), 2008 24
Figure 11: Newspapers, Bulgaria, revenue split by key retail formats (%), 2008 27
Figure 12: Printed media, growth comparison (value $m), top five countries 30
LIST OF TABLES
Table 1: Printed media retail market definition 6
Table 2: Sales of printed media in Bulgaria, value ($m), 2003–13 7
Table 3: Sales of printed media in Bulgaria, value ($m and BGNm), 2003–08 8
Table 4: Forecast sales of printed media in Bulgaria, value ($m and BGNm), 2008–13 9
Table 5: Sales of printed media in Bulgaria, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of printed media in Bulgaria, value break down by category ($m), 2008–13 13
Table 7: (Part 1) Retail format definitions 15
Table 8: (Part 2) Retail format definitions 16
Table 9: (Part 3) Retail format definitions 17
Table 10: Printed media, Bulgaria, revenues split by key retail formats ($m), 2003–08 19
Table 11: Printed media forecast, Bulgaria, revenues split by key retail formats ($m), 2008–13 20
Table 12: Books, Bulgaria, revenues split by key retail formats ($m), 2003–08 22
Table 13: Books forecast, Bulgaria, revenues split by key retail formats ($m), 2008–13 23
Table 14: Magazines, Bulgaria, revenues split by key retail formats ($m), 2003–08 25
Table 15: Magazines forecast, Bulgaria, revenues split by key retail formats ($m), 2008–13 26
Table 16: Newspapers, Bulgaria, revenues split by key retail formats ($m), 2003–08 28
Table 17: Newspapers forecast, Bulgaria, revenues split by key retail formats ($m), 2008–13 29
Table 18: Global printed media market split (value $m), top five countries 31
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