TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PRINTED MEDIA RETAIL SALES OVERVIEW 6
Printed media retail market definition 6
Printed media sales overview 7
Printed media retail sales value, 2004–09 8
Printed media retail sales value, 2009–14 10
PRINTED MEDIA MARKET SEGMENTATION 12
Market sales analysis by category, 2004–09 12
Market sales analysis by category, 2009–14 14
PRINTED MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Printed media sales analysis by key retail formats, overview 19
Printed media sales analysis by key retail formats actual, 2004–09 20
Printed media sales analysis by key retail formats forecast, 2009–14 21
BOOKS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Books sales analysis by key retail formats, overview 22
Books sales analysis by key retail formats actual, 2004–09 23
Books sales analysis by key retail formats forecast, 2009–14 24
MAGAZINES ANALYSIS BY KEY RETAIL FORMATS 25
Magazines sales analysis by key retail formats, overview 25
Magazines sales analysis by key retail formats actual, 2004–09 26
Magazines sales analysis by key retail formats forecast, 2009–14 27
NEWSPAPERS ANALYSIS BY KEY RETAIL FORMATS 28
Newspapers sales analysis by key retail formats, overview 28
Newspapers sales analysis by key retail formats actual, 2004–09 29
Newspapers sales analysis by key retail formats forecast, 2009–14 30
APPENDIX 31
Methodology 31
Related research 32
Datamonitor consulting 32
Disclaimer 32
LIST OF FIGURES
Figure 1: Hong Kong, sales of printed media, value ($m), 2004–14 7
Figure 2: Hong Kong , sales of printed media, value ($m), 2004–09 8
Figure 3: Hong Kong, forecast sales of printed media, value ($m), 2009–14 10
Figure 4: Hong Kong, sales of printed media, value break down by category (%), 2009 12
Figure 5: Hong Kong, sales of printed media, value break down by category ($m), 2004–09 13
Figure 6: Hong Kong, sales of printed media, value break down by category (%), 2014 14
Figure 7: Hong Kong, forecast sales of printed media, value break down by category ($m), 2009–14 15
Figure 8: Hong Kong, printed media, revenue split by key retail formats (%), 2009 19
Figure 9: Hong Kong, books, revenue split by key retail formats (%), 2009 22
Figure 10: Hong Kong, magazines, revenue split by key retail formats (%), 2009 25
Figure 11: Hong Kong, newspapers, revenue split by key retail formats (%), 2009 28
LIST OF TABLES
Table 1: Printed media retail market definition 6
Table 2: Hong Kong, sales of printed media, value ($m), 2004–14 7
Table 3: Hong Kong sales of printed media, value ($m and HK$m), 2004–09 9
Table 4: Hong Kong, forecast sales of printed media, value ($m and HK$m), 2009–14 11
Table 5: Hong Kong, sales of printed media, value break down by category ($m), 2004–09 13
Table 6: Hong Kong, forecast sales of printed media, value break down by category ($m), 2009–14 15
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Hong Kong printed media, revenues split by key retail formats ($m), 2004–09 20
Table 11: Hong Kong, printed media forecast, revenues split by key retail formats ($m), 2009–14 21
Table 12: Hong Kong, books, revenues split by key retail formats ($m), 2004–09 23
Table 13: Hong Kong, books forecast, revenues split by key retail formats ($m), 2009–14 24
Table 14: Hong Kong, magazines, revenues split by key retail formats ($m), 2004–09 26
Table 15: Hong Kong, magazines forecast, revenues split by key retail formats ($m), 2009–14 27
Table 16: Hong Kong, newspapers, revenues split by key retail formats ($m), 2004–09 29
Table 17: Hong Kong, newspapers forecast, revenues split by key retail formats ($m), 2009–14 30
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