Printed Media Sales via Key Retail Formats in Thailand to 2013

Introduction

Datamonitor's 'Printed Media Sales via Key Retail Formats in Thailand to 2013' databook provides market value data for three key market segments and eight key retail distribution channels. It focuses on data and analysis of market revenues and segmentation. It also provides historic and forecast data, as well as a comparison against the top five countries in the market.

Scope

*Printed media retail sales revenues and analysis from 2003 to 2008 and forecast values up to 2013

*Market value of three categories: books, magazines and newspapers

*Current and forecast analysis of sales via major retail channels in the printed media industry as well as its sub-categories

Highlights

Printed Media retail sales in Thailand increased at a compound annual growth rate of 6.1% between 2003 and 2008.

Newspapers sales led the printed media market with a share of 43.9% in 2008. Other specialists were the leading retail format for newspapers in 2008.

Reasons to Purchase

*Design effective marketing and sales strategies by identifying the key growth categories and retail formats in terms of sales

*Develop business strategies by understanding the quantitative trends within the printed media market in Thailand

*Understand the future direction of the market with reliable historical data and full five year forecasting


Report Highlights

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TABLE OF CONTENTS
DATAMONITOR VIEW 1
Catalyst 1
Summary 1
Methodology 1
PRINTED MEDIA RETAIL SALES OVERVIEW 6
Printed media retail market definition 6
Printed media sales overview 7
Printed media retail sales value, 2003–08 8
Printed media retail sales value, 2008–13 9
PRINTED MEDIA MARKET SEGMENTATION 10
Market sales analysis by category, 2003–08 10
Market sales analysis by category, 2008–13 13
PRINTED MEDIA SALES ANALYSIS BY KEY RETAIL FORMATS 16
Retail format definitions 16
Printed media sales analysis by key retail formats, overview 19
Printed media sales analysis by key retail formats, 2003–08 20
Printed media sales analysis by key retail formats, 2008–13 21
BOOKS SALES ANALYSIS BY KEY RETAIL FORMATS 22
Books sales analysis by key retail formats, overview 22
Books sales analysis by key retail formats, 2003–08 23
Books sales analysis by key retail formats, 2008–13 24
MAGAZINES SALES ANALYSIS BY KEY RETAIL FORMATS 25
Magazines sales analysis by key retail formats, overview 25
Magazines sales analysis by key retail formats, 2003–08 26
Magazines sales analysis by key retail formats, 2008–13 27
NEWSPAPERS SALES ANALYSIS BY KEY RETAIL FORMATS 28
Newspapers sales analysis by key retail formats, overview 28
Newspapers sales analysis by key retail formats, 2003–08 29
Newspapers sales analysis by key retail formats, 2008–13 30
PRINTED MEDIA RETAIL SALES – COUNTRY COMPARISON 31
Printed media retail sales value of top five countries, 2003–13 31
APPENDIX 33
Methodology 33
Related research 34
Datamonitor consulting 34
Disclaimer 34


LIST OF FIGURES
Figure 1: Sales of printed media in Thailand, value ($m), 2003–13 7
Figure 2: Sales of printed media in Thailand, value ($m), 2003–08 8
Figure 3: Forecast sales of printed media in Thailand, value ($m), 2008–13 9
Figure 4: Sales of printed media in Thailand, value break down by category ($m), 2003–08 10
Figure 5: Sales of printed media in Thailand, value break down by category (%), 2008 12
Figure 6: Forecast sales of printed media in Thailand, value break down by category ($m), 2008–13 13
Figure 7: Sales of printed media in Thailand, value break down by category (%), 2013 15
Figure 8: Printed media, Thailand, revenue split by key retail formats (%), 2008 19
Figure 9: Books, Thailand, revenue split by key retail formats (%), 2008 22
Figure 10: Magazines, Thailand, revenue split by key retail formats (%), 2008 25
Figure 11: Newspapers, Thailand, revenue split by key retail formats (%), 2008 28
Figure 12: Printed media, growth comparison (value $m), top five countries 31


LIST OF TABLES
Table 1: Printed media retail market definition 6
Table 2: Sales of printed media in Thailand, value ($m), 2003–13 7
Table 3: Sales of printed media in Thailand, value ($m and THBm), 2003–08 8
Table 4: Forecast sales of printed media in Thailand, value ($m and THBm), 2008–13 9
Table 5: Sales of printed media in Thailand, value break down by category ($m), 2003–08 11
Table 6: Forecast sales of printed media in Thailand, value break down by category ($m), 2008–13 14
Table 7: (Part 1) Retail format definitions 16
Table 8: (Part 2) Retail format definitions 17
Table 9: (Part 3) Retail format definitions 18
Table 10: Printed media, Thailand, revenues split by key retail formats ($m), 2003–08 20
Table 11: Printed media forecast, Thailand, revenues split by key retail formats ($m), 2008–13 21
Table 12: Books, Thailand, revenues split by key retail formats ($m), 2003–08 23
Table 13: Books forecast, Thailand, revenues split by key retail formats ($m), 2008–13 24
Table 14: Magazines, Thailand, revenues split by key retail formats ($m), 2003–08 26
Table 15: Magazines forecast, Thailand, revenues split by key retail formats ($m), 2008–13 27
Table 16: Newspapers, Thailand, revenues split by key retail formats ($m), 2003–08 29
Table 17: Newspapers forecast, Thailand, revenues split by key retail formats ($m), 2008–13 30
Table 18: Global printed media market split (value $m), top five countries 32



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