TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: processed snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Processed Snacks 9
Value analysis (Argentine Peso), 2004?09 9
Value analysis (Argentine Peso), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Processed snacks, Argentina, value by segment (ARSm), 2004?14 11
Figure 2: Processed snacks, Argentina, category growth comparison, by value, 2004?14 13
Figure 3: Processed snacks, Argentina, volume by segment (kg, million), 2004?14 16
Figure 4: Processed snacks, Argentina, category growth comparison, by volume, 2004?14 16
Figure 5: Processed snacks, Argentina, company share by value (%), 2008?09 18
Figure 6: Processed snacks, Argentina, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Processed snacks category definitions 3
Table 2: Processed snacks distribution channels 4
Table 3: Processed snacks, Argentina, value by segment (ARSm), 2004?09 9
Table 4: Processed snacks, Argentina, value forecast by segment (ARSm), 2009?14 10
Table 5: Processed snacks, Argentina, value by segment ($m), 2004?09 12
Table 6: Processed snacks, Argentina, value forecast by segment ($m), 2009?14 12
Table 7: Processed snacks, Argentina, volume by segment (kg, million), 2004?09 14
Table 8: Processed snacks, Argentina, volume forecast by segment (kg, million), 2009?14 15
Table 9: Processed snacks, Argentina, brand share by value (%), 2008?09 17
Table 10: Processed snacks, Argentina, value by brand (ARSm), 2008?09 17
Table 11: Processed snacks, Argentina, company share by value (%), 2008?09 19
Table 12: Processed snacks, Argentina, value by company (ARSm), 2008?09 19
Table 13: Processed snacks, Argentina, distribution channels by value (%), 2008?09 20
Table 14: Processed snacks, Argentina, value by distribution channel (ARSm), 2008?09 20
Table 15: Processed snacks, Argentina, expenditure per capita (ARS), 2004?09 22
Table 16: Processed snacks, Argentina, forecast expenditure per capita (ARS), 2009?14 22
Table 17: Processed snacks, Argentina, expenditure per capita ($), 2004?09 23
Table 18: Processed snacks, Argentina, forecast expenditure per capita ($), 2009?14 23
Table 19: Processed snacks, Argentina, consumption per capita (kg), 2004?09 24
Table 20: Processed snacks, Argentina, forecast consumption per capita (kg), 2009?14 24
Table 21: Argentina population, by age group, 2004?09 (millions) 25
Table 22: Argentina population forecast, by age group, 2009?14 (millions) 26
Table 23: Argentina population, by gender, 2004?09 (millions) 26
Table 24: Argentina population forecast, by gender, 2009?14 (millions) 27
Table 25: Argentina nominal GDP, 2004?09 (ARSbn, nominal prices) 27
Table 26: Argentina nominal GDP forecast, 2009?14 (ARSbn, nominal prices) 27
Table 27: Argentina real GDP, 2004?09 (ARSbn, 2000 prices) 28
Table 28: Argentina real GDP forecast, 2009?14 (ARSbn, 2000 prices) 28
Table 29: Argentina real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Argentina real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Argentina consumer price index, 2004?09 (2000=100) 29
Table 32: Argentina consumer price index, 2009?14 (2000=100) 29
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