TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: processed snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Processed Snacks 9
Value analysis (Chinese Yuan Renminbi), 2004?09 9
Value analysis (Chinese Yuan Renminbi), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 26
Expenditure and consumption per capita 28
Chapter 4 Macroeconomic Profile 31
Macroeconomic Indicators 31
Chapter 5 Research Methodology 36
Methodology overview 36
Secondary research 37
Market modeling 38
Creating an initial data model 38
Revising the initial data model 38
Creating a final estimate 39
Creating demographic value splits 39
Primary research 39
Data finalization 40
Ongoing research 40
LIST OF FIGURES
Figure 1: Processed snacks, China, value by segment (CNYm), 2004?14 11
Figure 2: Processed snacks, China, category growth comparison, by value, 2004?14 13
Figure 3: Processed snacks, China, volume by segment (kg, million), 2004?14 16
Figure 4: Processed snacks, China, category growth comparison, by volume, 2004?14 16
Figure 5: Processed snacks, China, company share by value (%), 2008?09 21
Figure 6: Processed snacks, China, distribution channels by value (%), 2008?09 27
Figure 7: Annual data review process 37
LIST OF TABLES
Table 1: Processed snacks category definitions 3
Table 2: Processed snacks distribution channels 4
Table 3: Processed snacks, China, value by segment (CNYm), 2004?09 9
Table 4: Processed snacks, China, value forecast by segment (CNYm), 2009?14 10
Table 5: Processed snacks, China, value by segment ($m), 2004?09 12
Table 6: Processed snacks, China, value forecast by segment ($m), 2009?14 12
Table 7: Processed snacks, China, volume by segment (kg, million), 2004?09 14
Table 8: Processed snacks, China, volume forecast by segment (kg, million), 2009?14 15
Table 9: Processed snacks, China, brand share by value (%), 2008?09 17
Table 10: Processed snacks, China, value by brand (CNYm), 2008?09 19
Table 11: Processed snacks, China, company share by value (%), 2008?09 22
Table 12: Processed snacks, China, value by company (CNYm), 2008?09 24
Table 13: Processed snacks, China, distribution channels by value (%), 2008?09 26
Table 14: Processed snacks, China, value by distribution channel (CNYm), 2008?09 26
Table 15: Processed snacks, China, expenditure per capita (CNY), 2004?09 28
Table 16: Processed snacks, China, forecast expenditure per capita (CNY), 2009?14 28
Table 17: Processed snacks, China, expenditure per capita ($), 2004?09 29
Table 18: Processed snacks, China, forecast expenditure per capita ($), 2009?14 29
Table 19: Processed snacks, China, consumption per capita (kg), 2004?09 30
Table 20: Processed snacks, China, forecast consumption per capita (kg), 2009?14 30
Table 21: China population, by age group, 2004?09 (millions) 31
Table 22: China population forecast, by age group, 2009?14 (millions) 32
Table 23: China population, by gender, 2004?09 (millions) 32
Table 24: China population forecast, by gender, 2009?14 (millions) 33
Table 25: China nominal GDP, 2004?09 (CNYbn, nominal prices) 33
Table 26: China nominal GDP forecast, 2009?14 (CNYbn, nominal prices) 33
Table 27: China real GDP, 2004?09 (CNYbn, 2000 prices) 34
Table 28: China real GDP forecast, 2009?14 (CNYbn, 2000 prices) 34
Table 29: China real GDP, 2004?09 ($bn, 2000 prices) 34
Table 30: China real GDP forecast, 2009?14 ($bn, 2000 prices) 35
Table 31: China consumer price index, 2004?09 (2000=100) 35
Table 32: China consumer price index, 2009?14 (2000=100) 35
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