TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: processed snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Processed Snacks 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Processed snacks, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Processed snacks, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Processed snacks, Pakistan, volume by segment (kg, million), 2004?14 16
Figure 4: Processed snacks, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Processed snacks, Pakistan, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 29
LIST OF TABLES
Table 1: Processed snacks category definitions 3
Table 2: Processed snacks distribution channels 4
Table 3: Processed snacks, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Processed snacks, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Processed snacks, Pakistan, value by segment ($m), 2004?09 12
Table 6: Processed snacks, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Processed snacks, Pakistan, volume by segment (kg, million), 2004?09 14
Table 8: Processed snacks, Pakistan, volume forecast by segment (kg, million), 2009?14 15
Table 9: Processed snacks, Pakistan, brand share by value (%), 2008?09 17
Table 10: Processed snacks, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Processed snacks, Pakistan, company share by value (%), 2008?09 18
Table 12: Processed snacks, Pakistan, value by company (PKRm), 2008?09 18
Table 13: Processed snacks, Pakistan, distribution channels by value (%), 2008?09 19
Table 14: Processed snacks, Pakistan, value by distribution channel (PKRm), 2008?09 19
Table 15: Processed snacks, Pakistan, expenditure per capita (PKR), 2004?09 21
Table 16: Processed snacks, Pakistan, forecast expenditure per capita (PKR), 2009?14 21
Table 17: Processed snacks, Pakistan, expenditure per capita ($), 2004?09 22
Table 18: Processed snacks, Pakistan, forecast expenditure per capita ($), 2009?14 22
Table 19: Processed snacks, Pakistan, consumption per capita (kg), 2004?09 23
Table 20: Processed snacks, Pakistan, forecast consumption per capita (kg), 2009?14 23
Table 21: Pakistan population, by age group, 2004?09 (millions) 24
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 25
Table 23: Pakistan population, by gender, 2004?09 (millions) 25
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 26
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 26
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 26
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 27
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 27
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