TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: processed snacks 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Processed Snacks 9
Value analysis (South African Rand), 2004?09 9
Value analysis (South African Rand), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Processed snacks, South Africa, value by segment (ZARm), 2004?14 11
Figure 2: Processed snacks, South Africa, category growth comparison, by value, 2004?14 13
Figure 3: Processed snacks, South Africa, volume by segment (kg, million), 2004?14 16
Figure 4: Processed snacks, South Africa, category growth comparison, by volume, 2004?14 16
Figure 5: Processed snacks, South Africa, company share by value (%), 2008?09 18
Figure 6: Processed snacks, South Africa, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Processed snacks category definitions 3
Table 2: Processed snacks distribution channels 4
Table 3: Processed snacks, South Africa, value by segment (ZARm), 2004?09 9
Table 4: Processed snacks, South Africa, value forecast by segment (ZARm), 2009?14 10
Table 5: Processed snacks, South Africa, value by segment ($m), 2004?09 12
Table 6: Processed snacks, South Africa, value forecast by segment ($m), 2009?14 12
Table 7: Processed snacks, South Africa, volume by segment (kg, million), 2004?09 14
Table 8: Processed snacks, South Africa, volume forecast by segment (kg, million), 2009?14 15
Table 9: Processed snacks, South Africa, brand share by value (%), 2008?09 17
Table 10: Processed snacks, South Africa, value by brand (ZARm), 2008?09 17
Table 11: Processed snacks, South Africa, company share by value (%), 2008?09 19
Table 12: Processed snacks, South Africa, value by company (ZARm), 2008?09 19
Table 13: Processed snacks, South Africa, distribution channels by value (%), 2008?09 20
Table 14: Processed snacks, South Africa, value by distribution channel (ZARm), 2008?09 20
Table 15: Processed snacks, South Africa, expenditure per capita (ZAR), 2004?09 22
Table 16: Processed snacks, South Africa, forecast expenditure per capita (ZAR), 2009?14 22
Table 17: Processed snacks, South Africa, expenditure per capita ($), 2004?09 23
Table 18: Processed snacks, South Africa, forecast expenditure per capita ($), 2009?14 23
Table 19: Processed snacks, South Africa, consumption per capita (kg), 2004?09 24
Table 20: Processed snacks, South Africa, forecast consumption per capita (kg), 2009?14 24
Table 21: South Africa population, by age group, 2004?09 (millions) 25
Table 22: South Africa population forecast, by age group, 2009?14 (millions) 26
Table 23: South Africa population, by gender, 2004?09 (millions) 26
Table 24: South Africa population forecast, by gender, 2009?14 (millions) 27
Table 25: South Africa nominal GDP, 2004?09 (ZARbn, nominal prices) 27
Table 26: South Africa nominal GDP forecast, 2009?14 (ZARbn, nominal prices) 27
Table 27: South Africa real GDP, 2004?09 (ZARbn, 2000 prices) 28
Table 28: South Africa real GDP forecast, 2009?14 (ZARbn, 2000 prices) 28
Table 29: South Africa real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: South Africa real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: South Africa consumer price index, 2004?09 (2000=100) 29
Table 32: South Africa consumer price index, 2009?14 (2000=100) 29
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