Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in Japan 2
Product Launch Analysis 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
New Product Launches: A Global Perspective 8
Overview 8
Key trends driving new product launches globally 8
Rise of private-label bakery brands 8
Increasing health-consciousness among consumers 9
Rise of comfort food 9
Convenience 10
Increasing impulse purchases 10
Growth of premium artisanal bakery products 11
Demand for greater variety 11
Local taste plays a dominant role in product introduction and success 11
Increase in 'ethnic' products 12
The rise of the vegetarian 12
New product launches by bakery and cereals categories 13
Comparison of Japan with leading countries globally 14
Examples of innovative launches 14
New Product Launches In Japan 16
Overview 16
Key trends driving new product launches in Japan 16
Convenience is key 17
Strong focus on health 17
Changing household structures 19
Greater international exposure 21
Rising demand for 'fresh' foods 21
Increasing focus on children 22
Category growth versus launch analysis 23
Segment growth versus launch analysis 24
Leading players and their innovation trends 26
Product Launch Analysis 29
By flavor and fragrances 29
Overview 29
Top flavor or fragrance: chocolate 30
Product examples: chocolate flavor 32
By packaging material 33
Overview 33
Top packaging material: plastic 34
Product examples: plastic packaging 36
By price point 37
Overview 37
Product examples 38
Price point: economy (JPY1-200) 38
Price point: premium (JPY201-600) 39
Price point: super-premium (above JPY600) 40
By claim or tag 41
Overview 41
Top claim: licensed 43
Product examples: licensed 44
Conclusion 45
Highlights 45
Methodology 46
Methodology overview 46
Primary sources of data 46
Secondary sources of data 46
Appendix 47
Future reading 47
Feedback 47
Ask the analyst 47
Datamonitor consulting 47
Disclaimer 47
List of Tables
Table 1: Bakery and cereals market definitions 4
Table 2: Top 10 players by 2008 market share and by 2009 new product launches in the Japanese bakery and cereals market 27
List of Figures
Figure 1: Share of new product launches in the global bakery and cereals market, by country, 2009 8
Figure 2: Some global examples of products with convenient packaging 10
Figure 3: Some global examples of products that encourage impulse purchases 11
Figure 4: Top five countries by contribution to products launched with vegetarian/vegan claims in the global bakery and cereals market, 2009 12
Figure 5: New product launches in the global bakery and cereals market, by category, 2009 13
Figure 6: Top 10 countries based on number of new bakery and cereals product launches, 2009 14
Figure 7: Some global examples of innovative product launches in 2009 15
Figure 8: New product launches in the Japanese bakery and cereals market, by category, 2009 16
Figure 9: Some examples of launches of healthy bakery and cereal products 18
Figure 10: Japanese population growth (2002-15) 19
Figure 11: Distribution of types of households in Japan 20
Figure 12: Some examples of products with traditional Japanese flavors 21
Figure 13: Some examples of products exclusively targeted at kids 23
Figure 14: Contribution to and growth in total new bakery and cereals product launches in Japan, by category, 2008-09 24
Figure 15: New product launches in the Japanese bakery and cereals market, by segment, 2008?09 25
Figure 16: Contribution to and growth in total new bakery and cereals product launches in Japan, by segment, 2008-09 26
Figure 17: Top five bakery and cereals companies' contributions to new product launches in Japan, by category, 2009 28
Figure 18: New product launches in the Japanese bakery and cereals market, by flavor or fragrance, 2009 29
Figure 19: Contribution to and growth in total new bakery and cereals product launches in Japan, by flavor or fragrance, 2008-09 30
Figure 20: New product launches in the Japanese bakery and cereals market with chocolate flavor, by category, 2009 31
Figure 21: Some examples of launches with chocolate flavor 32
Figure 22: Contribution to and growth in total new bakery and cereals product launches in Japan, by packaging material, 2008-09 34
Figure 23: New product launches in the Japanese bakery and cereals market using plastic as a packaging material, by category, 2009 35
Figure 24: Some examples of launches with plastic packaging 36
Figure 25: New product launches in the Japanese bakery and cereals market, by price point, 2009 37
Figure 26: Some examples of launches in economy pricing 38
Figure 27: Some examples of launches in premium pricing 39
Figure 28: Some examples of launches in super-premium pricing 40
Figure 29: New product launches in the Japanese bakery and cereals market, by claim, 2009 41
Figure 30: Contribution to and growth in total new bakery and cereals product launches in Japan, by claim, 2008-09 42
Figure 31: New product launches tagged as 'licensed' in the Japanese bakery and cereals market by category, 2009 43
Figure 32: Some examples of launches tagged as 'licensed' 44
Figure 33: Highlights 45
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