Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in Brazil 2
Product Launch Analysis 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
Definition 4
Table of Contents 4
List of Figures 5
List of Tables 6
New Product Launches: a Global Perspective 7
Overview 7
Key trends driving new product launches globally 7
Increasing health concerns 8
Movement toward natural/organic ingredients 11
Changing lifestyle 12
Increasing buying power in the young consumer segment 16
Premiumization 18
Growing demand for functional benefits from gum products 19
Increasing impulse purchases 20
Experimentation with flavors and ingredients 20
New product launches by confectionery categories 21
Comparison of Brazil with leading countries globally 22
Examples of innovative launches 24
New Product Launches in Brazil 26
Overview 26
Key trends driving new product launches in Brazil 27
Increasing health consciousness 27
Declining household size and rising disposable income per individual 30
Premiumization 32
Significant demand for novelty and boxed chocolates during festivals 33
Growing popularity of private label products 34
Category growth versus launch analysis 37
Leading players and their new product launch trends 38
Product Launch Analysis 41
By flavor and fragrances 41
Overview 41
Top flavor/fragrance: chocolate 43
Product examples: chocolate flavor/fragrance 45
By packaging material 46
Overview 46
Top packaging material: plastic 47
Product examples: plastic packaging 48
By price points 49
Overview 49
By claims and tags 51
Overview 51
Top claim/tag: low calorie 53
Product examples: low calories 55
Conclusion 56
Highlights 56
Methodology 57
Methodology overview 57
Primary sources of data 57
Secondary sources of data 57
Appendix 58
Future reading 58
Feedback 58
Ask the analyst 58
Datamonitor consulting 58
Disclaimer 58
List of Tables
Table 1: Confectionery market definitions 4
Table 2: Top 10 players in the Brazilian confectionery market by market share and new product launches, in 2009 38
List of Figures
Figure 1: New product launches in the global confectionery market, by country, 2009 7
Figure 2: Percentage of obese and overweight adults globally 8
Figure 3: Examples of product launches that use the 'healthy' claim, 2009 9
Figure 4: Examples of product launches that use the 'no sugar' claim, 2009 10
Figure 5: Examples of product launches that use the 'low calorie' claim, 2009 11
Figure 6: Examples of products claiming to contain 'no additives', 'no artificial colors', 'no artificial flavors' or 'no sweeteners', 2007, 2008 and 2009 12
Figure 7: Consumers' responses to the question: 'compared to six months ago, to what extent do you feel the following have improved or worsened?' 13
Figure 8: Examples of energy bars and snack items launched in 2009 14
Figure 9: Examples of new products with packaging that encourages consumption on-the-go, 2009 15
Figure 10: Examples of new products that are comforting and relaxing for consumers, 2009 16
Figure 11: Consumption in the global confectionery market (%), by age group, 2008 17
Figure 12: Examples of product launches targeted at children, 2009 18
Figure 13: Examples of product launches in the premium product segment, 2009 19
Figure 14: Examples of product launches in the gum segment that offer functional benefits or are sugar-free, 2009 20
Figure 15: New product launches in the global confectionery market, by category, 2009 22
Figure 16: Top 11 countries, based on the number of new confectionery product launches, 2009 23
Figure 17: Some global examples of innovative product launches in 2009 25
Figure 18: New product launches in the Brazilian confectionery market, by category, 2009 27
Figure 19: Consumers interested in or actively buying food and beverages that improve general health and wellbeing (%), Brazil and globally, 2009 28
Figure 20: Examples of new product launches that address the increasing health consciousness trend, 2008 and 2009 29
Figure 21: Average household size and household disposable income in Brazil, 2000-10 30
Figure 22: Brazilian households in the middle class (earning $617-2,579 per month) (%), 2003-09 32
Figure 23: Examples of new product launches targeted at Easter festival sales, 2008 and 2009 33
Figure 24: Consumers' responses to the statement "I am giving up some of my favorite brands to save money", Brazil and globally 35
Figure 25: Examples of new private label product launches, 2009 36
Figure 26: Contribution to and growth in total new confectionery product launches in Brazil, by category, 2008-09 37
Figure 27: Top five confectionery companies' contributions to new product launches in Brazil, by category, 2009 39
Figure 28: New product launches in the Brazilian confectionery market, by flavor/fragrance, 2009 42
Figure 29: Contribution to and growth in total new confectionery product launches in Brazil, by flavor/fragrance, 2008-09 43
Figure 30: New product launches in the Brazilian confectionery market using chocolate flavor/fragrance, by category, 2009 44
Figure 31: Examples of new product launches using chocolate flavor/fragrance 45
Figure 32: Contribution to and growth in total new confectionery product launches in Brazil, by packaging material, 2008-09 46
Figure 33: New product launches in the Brazilian confectionery market using plastic as a packaging material, by category, 2009 47
Figure 34: Examples of new product launches using plastic packaging 48
Figure 35: New product launches in the Brazilian confectionery market, by price point, 2009 49
Figure 36: New product launches in the Brazilian confectionery market, by claim, 2009 52
Figure 37: Contribution to and growth in total new confectionery product launches in Brazil, by claim, 2008-09 53
Figure 38: New product launches in the Brazilian confectionery market that featured low calories as a claim, by category, 2009 54
Figure 39: Examples of new product launches using the 'low calorie' claim 55
Figure 40: Conclusion 56
[Inhaltsverzeichnis ausblenden]
