Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New product launches in the Mexico 2
Product Launch Analysis 2
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
New Product Launches: A Global perspective 9
Overview 9
Key trends driving new product launches globally 9
Increasing health concerns 10
Movement toward natural/organic ingredients 14
Changing lifestyle 15
Increasing buying power in the young consumer segment 19
Premiumization 21
Growing demand for functional benefits from gum products 22
Increasing impulse purchases 23
Experimentation with flavors and ingredients 23
New product launches by confectionery categories 24
Comparison of Mexico with leading countries globally 25
Examples of innovative launches 26
New Product Launches in Mexico 28
Overview 28
Key trends driving new product launches in Mexico 31
Increased incidence of obesity driving healthy products 31
Confectionery manufacturers are increasingly considering Mexico to be a sound investment opportunity 31
Severe impact of recession on consumers leading to higher proportion of affordable offerings 32
Desire for healthier meal replacement alternatives driving 'cereal bars' category 34
Category growth versus launch analysis 37
Leading players and their new product launch trends 40
Product Launch Analysis 43
By flavor and fragrances 43
Overview 43
Top flavor/fragrance: milk chocolate 47
Product examples: milk chocolate flavor/fragrance 48
By packaging material 49
Overview 49
Top packaging material: plastic 51
Product examples: plastic packaging 53
By price point 54
Overview 54
By claims and tags 56
Overview 56
Top claim/tag: 'no sugar' 59
Product examples: 'no sugar' 61
Conclusion 62
Highlights 62
Methodology 63
Methodology overview 63
Primary sources of data 63
Secondary sources of data 63
APPENDIX 64
Future reading 64
Feedback 64
Ask the analyst 64
Datamonitor consulting 64
Disclaimer 64
List of Tables
Table 1: Confectionery market definitions 5
Table 2: Top 10 players in the Mexican confectionery market by 2009 market share and by 2009 new product launches 40
List of Figures
Figure 1: New product launches in the global confectionery market, by country, 2009 9
Figure 2: Percentage of obese and overweight adults globally 11
Figure 3: Examples of product launches that use the 'healthy' claim, 2009 12
Figure 4: Examples of product launches that use the 'no sugar' claim, 2009 13
Figure 5: Examples of product launches that use the 'low calorie' claim, 2009 14
Figure 6: Examples of products claiming to contain 'no additives', 'no artificial colors', 'no artificial flavors' or 'no sweeteners', 2007, 2008 and 2009 15
Figure 7: Consumers' responses to the question: 'compared to six months ago, to what extent do you feel the following have improved or worsened?' 16
Figure 8: Examples of energy bars and snack items launched in 2009 17
Figure 9: Examples of new products with packaging that encourages consumption on-the-go, 2009 18
Figure 10: Examples of new products that are comforting and relaxing for consumers, 2009 19
Figure 11: Consumption in the global confectionery market (%), by age group, 2008 20
Figure 12: Examples of product launches targeted at children, 2009 21
Figure 13: Examples of product launches in the premium product segment, 2009 22
Figure 14: Examples of product launches in the gum segment that offer functional benefits or are sugar-free, 2009 23
Figure 15: New product launches in the global confectionery market, by category, 2009 25
Figure 16: Top 10 countries based on number of new confectionery market product launches, 2009 26
Figure 17: Some global examples of innovative product launches in 2009 27
Figure 18: New product launches in the Mexican confectionery market, by category, 2009 28
Figure 19: Examples of new product launches in the chocolate category claiming to be healthy, Mexican confectionery market, 2009 29
Figure 20: Market share by value in the Mexican confectionery market, 2005-09 30
Figure 21: Real GDP growth in Mexico, 2005-09 32
Figure 22: Responses to the question: "Thinking about your expenditure on confectionery, which option best describes your plans for the next three to six months?" 33
Figure 23: Proportion of products launched in the Mexico confectionery market priced below MXN25, 2009 34
Figure 24: Total number of households and average household size in Mexico, 1998-2013 (estimated) 35
Figure 25: Contribution of women workers to the total workforce in Mexico, 2003-13 (estimated) 36
Figure 26: Opportunity in the Mexico confectionery market, 2009 38
Figure 27: Some examples of products launched in the cereal bars category in the Mexican confectionery market, 2009 39
Figure 28: Contribution to and growth in total new confectionery product launches in Mexico, by category, 2008-09 39
Figure 29: Top five confectionery companies' contributions to new product launches in Mexico, by category, 2009 41
Figure 30: Examples of new flavors introduced in the Mexican confectionery market, 2009 44
Figure 31: New product launches in the Mexican confectionery market, by flavor/fragrance, 2009 45
Figure 32: Contribution to and growth in total new confectionery product launches in Mexico, by flavor/fragrance, 2008-09 46
Figure 33: Examples of launches with milk chocolate as a flavor/fragrance 48
Figure 34: Examples of varied packaging materials in the Mexican confectionery market, 2009 50
Figure 35: Contribution to and growth in total new confectionery product launches in Mexico, by packaging material, 2008-09 51
Figure 36: New product launches in the Mexican confectionery market using plastic as a packaging material, by category, 2009 52
Figure 37: Examples of launches in the Mexican confectionery market featuring plastic packaging, 2009 53
Figure 38: Average price across the Mexican confectionery market ($ per 100g), 2007-09 54
Figure 39: New product launches in the Mexican confectionery market, by price point, 2009 55
Figure 40: New product launches in the Mexican confectionery market, by claim, 2009 57
Figure 41: Examples of products with 'low calories' and 'no trans fat' claims in the Mexican confectionery market, 2009 58
Figure 42: Contribution to and growth in total new confectionery product launches in Mexico , by claim, 2008-09 59
Figure 43: New product launches in the Mexican confectionery market that featured the 'no sugar' claim, by category, 2009 60
Figure 44: Examples of launches claimed to be 'no sugar' 61
Figure 45: Conclusion 62
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