Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in Mexico 2
Product Launch Analysis 2
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
New Product Launches: A Global Perspective 9
Overview 9
Key trends driving new product launches globally 9
More focus towards consumer segmentation 9
Male acceptance of grooming products is leading to further market segmentation 10
Move towards natural ingredients in products 11
Impact of recessionary climate 12
Consumer demand for convenience in hair coloring 13
New product launches by haircare categories 14
Comparison of Mexico with leading countries globally 15
Examples of innovative launches 17
New Product Launches in Mexico 18
Overview 18
Key trends driving new product launches in Mexico 19
The aging Mexican population 19
The large teenager and young adult segment 20
Treatment for curly hair 21
Rising price consciousness among consumers driving demand for private label products 22
Increasing propensity to buy products with natural ingredients 23
Category growth versus launch analysis 25
Leading players and their new product launch trends 25
Product Launch Analysis 28
By packaging material 28
Overview 28
Top packaging material: plastic 29
Product examples: plastic packaging 30
By price point 31
Overview 31
Product examples 33
Price point: Up to MXN30 33
Price point: MXN30-60 34
Price point: Above MXN60 35
By claims and tags 36
Overview 36
Top claim/tag: kids 38
Product examples: kids 40
Conclusion 41
Highlights 41
Methodology 42
Methodology overview 42
Primary sources of data 42
Secondary sources of data 42
Appendix 43
Future reading 43
Feedback 43
Ask the analyst 43
Datamonitor consulting 43
Disclaimer 43
List of Tables
Table 1: Haircare market definitions 5
Table 2: Top 10 players by 2008 market share and by 2009 new product launches in the Japanese bakery and cereals market 26
List of Figures
Figure 1: New product launches in the global haircare market, by country, 2009 9
Figure 2: Examples of new product launches targeting particular consumer segments in 2009 10
Figure 3: Examples of new product launches in 2009, targeting men 11
Figure 4: Growth in 'natural/organic' claims in global haircare market, 2008-09 12
Figure 5: Some examples of home-use haircare product launches in the hair colorant category, 2009 14
Figure 6: New product launches in the global haircare market, by category, 2009 15
Figure 7: Top 10 countries based on number of new haircare product launches, 2009 16
Figure 8: Some global examples of innovative product launches in 2009 17
Figure 9: New product launches in the Mexican haircare market, by category, 2009 18
Figure 10: Contribution to total population in Mexico (%), by age group, historically 1998-2009, estimated 2010-13 19
Figure 11: Examples of products that provide gray coverage 20
Figure 12: Contribution to haircare product consumption in Mexico (%), by age group, 2008 21
Figure 13: Examples of products that help manage curly hair 22
Figure 14: Examples of new private label launches 23
Figure 15: Examples of new launches with natural ingredients 24
Figure 16: Contribution to and growth in total new haircare product launches in Mexico, by category, 2008-09 25
Figure 17: Top five companies' contributions to new product launches in the Mexican haircare market, by category, 2009 27
Figure 18: Contribution to and growth in total new haircare product launches in Mexico, by packaging material, 2009 28
Figure 19: New product launches in Mexico using plastic as a packaging material, by category, 2009 29
Figure 20: Examples of products launched in Mexico with plastic packaging 30
Figure 21: New product launches in the Mexican haircare market, by price point, 2009 32
Figure 22: Examples of launches in the price range up to MXN30 33
Figure 23: Examples of launches in the price range MXN30-60 34
Figure 24: Examples of launches in the price range above MXN60 35
Figure 25: New product launches in the Mexican haircare market, by claims/tags, 2009 37
Figure 26: Contribution to and growth in total new haircare product launches in Mexico, by claims/tags, 2008-09 38
Figure 27: New product launches in the Mexican haircare market claimed to be for kids, by category, 2009 39
Figure 28: Examples of launches with 'kids' claim/tag 40
Figure 29: Conclusion 41
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