Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in the US 2
Product Launch Analysis 2
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Table of Contents 7
List of Figures 8
List of Tables 9
New Product Launches: A Global Perspective 10
Overview 10
Key trends driving new product launches globally 10
More focus towards consumer segmentation 10
Male acceptance of grooming products is leading to further market segmentation 11
Move towards natural ingredients in products 12
Impact of recessionary climate 14
Consumer demand for convenience in hair coloring 14
New product launches by haircare categories 15
Comparison of the US with leading countries globally 16
New Product Launches in the US 18
Overview 18
Key trends driving new product launches in the US 19
Growing importance of ethnicity 19
Increasing demand for ethical and natural ingredients 21
Growth of products targeting men 22
Consumption patterns altered by recession 23
Emergence of private labels 24
Category growth versus launch analysis 25
Leading players and their new product launch trends 27
Product Launch Analysis 30
By flavor and fragrances 30
Overview 30
Top flavor/fragrance: citrus 32
Product examples: citrus flavor/fragrance 33
By packaging material 35
Overview 35
Top packaging material: cardboard 37
Product examples: cardboard packaging 39
By price points 40
Overview 40
Product examples 41
Price point: $1-10 42
Price point: $10 and above 43
By claims and tags 44
Overview 44
Top claim/tag: upscale 46
Product examples: 'upscale' 47
Conclusion 49
Highlights 49
Methodology 50
Methodology overview 50
Primary sources of data 50
Secondary sources of data 50
Appendix 51
Future reading 51
Feedback 51
Ask the analyst 51
Datamonitor consulting 51
Disclaimer 51
List of Tables
Table 1: Haircare market definitions 6
Table 2: Top 10 players in the US haircare market, by market share and new product launches, 2009 28
List of Figures
Figure 1: New product launches in the global haircare market, by country, 2009 10
Figure 2: Examples of new product launches targeting particular consumer segments in 2009 11
Figure 3: Examples of new product launches in 2009, targeting men 12
Figure 4: Growth in 'natural/organic' claims in global haircare market, 2008 - 09 13
Figure 5: Some examples of home-use haircare product launches in the hair colorant category, 2009 15
Figure 6: New product launches in the global haircare market, by category, 2009 16
Figure 7: Top 10 countries based on number of new haircare product launches, 2009 17
Figure 8: New product launches in the US haircare market, by category, 2009 19
Figure 9: Ethnic population in the US 20
Figure 10: Examples of 'natural' products launched the US haircare market in 2009 22
Figure 11: Examples of products launched in the US haircare market which target men, 2009 23
Figure 12: Examples of multi-functional products launched in the US haircare market in 2009 24
Figure 13: Private labels in the US haircare market 25
Figure 14: The results of Datamonitor's US consumer survey in 2009 indicate that more consumers believe that taking care of their hair is important 26
Figure 15: Contribution to and growth in total new bakery and cereals product launches in the US , by category, 2008-09 27
Figure 16: Contributions of the top five haircare companies by product launches in the US by category, 2009 29
Figure 17: New product launches in the US haircare market, by flavor/fragrance, 2009 31
Figure 18: Contribution to and growth in total new haircare product launches in the US , by flavor/fragrance, 2008-09 32
Figure 19: New product launches in the US haircare market with citrus flavor/fragrance, by category, 2009 33
Figure 20: Examples of launches with citrus flavor/fragrance 34
Figure 21: Examples of 'e•sen•cía' products which are made from recycled packaging material 35
Figure 22: Examples of products with fabric packaging launched in the US haircare market in 2009 36
Figure 23: Contribution to and growth in total new haircare product launches in the US , by packaging material, 2008-09 37
Figure 24: New product launches in the US haircare market which used cardboard as a packaging material, by category, 2009 38
Figure 25: Examples of haircare product launches in the US which used cardboard packaging, 2009 39
Figure 26: New product launches in the haircare market by price point, 2009 40
Figure 27: Examples of launches with economy pricing 42
Figure 28: Examples of launches with premium pricing 43
Figure 29: New product launches in the US haircare market, by claims/tags, 2009 45
Figure 30: Contribution to and growth in total new haircare product launches in the US , by claim, 2008-09 46
Figure 31: New product launches in the US haircare market that featured 'upscale' as a claim/tag, by category, 2009 47
Figure 32: Examples of launches which claimed to be 'upscale' 48
Figure 33: Conclusion 49
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