OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
New product launches: a global perspective 2
New product launches in India 2
Product launch analysis 2
INTRODUCTION 4
Definition 5
Table of Contents 6
List of Figures 7
List of Tables 8
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 9
Overview 9
Key trends driving new product launches globally 9
Economic slowdown has made consumers conservative in their approach 9
Recession-proof personal care products 10
Preference for private label products 10
Product packaging 10
New product launches by personal care markets 10
Comparison with leading countries 12
Examples of innovative launches 12
NEW PRODUCT LAUNCHES IN INDIA 14
Overview 14
Key trends driving new product launches in India 14
Increasing disposable income 15
Opportunities in the rural markets 15
Burgeoning interest in health and beauty 15
Consumer inclination towards natural ingredients in personal care 16
Growing male grooming trend 16
Rapidly changing socioeconomic status of women 16
Market growth vs launch analysis 17
Category growth vs launch analysis 18
Leading players and their new product launch trends 19
PRODUCT LAUNCH ANALYSIS 22
By flavor and fragrances 22
Overview 22
Top flavor/fragrance: rose 24
Product examples: rose flavor/fragrance 26
By packaging material 27
Overview 27
Top packaging material: plastic 27
Product examples: plastic packaging 29
By price points 30
Overview 30
Product examples 31
Price point: economy (INR1-INR500) 31
Price point: premium (INR501-INR2,000) 32
Price point: super premium (above INR2,000) 33
By claims and tags 34
Overview 34
Top claim: women 35
Product examples: targeting women 37
CONCLUSION 38
METHODOLOGY 39
Methodology overview 39
Primary sources of data 39
Secondary sources of data 39
APPENDIX 40
Future reading 40
Feedback 40
Ask the analyst 40
Datamonitor consulting 40
Disclaimer 40
List of Tables
Table 1: Personal care sector definitions 5
Table 2: Top 10 players by 2008 market share and by 2009 new product launches in the Indian personal care sector 20
List of Figures
Figure 1: New product launches in the global personal care sector, by country, 2009 9
Figure 2: New product launches in the global personal care sector, by market, 2009 11
Figure 3: Top 10 countries based on number of new personal care product launches, 2009 12
Figure 4: Some global examples of innovative product launches in 2009 13
Figure 5: New product launches in the Indian personal care sector, by market, 2009 14
Figure 6: Contribution to and growth in total new personal care product launches in India, by market, 2008-09 17
Figure 7: New product launches in the Indian personal care sector, by category, 2008?09 18
Figure 8: Contribution to and growth in total new personal care product launches in India, by category, 2008-09 19
Figure 9: Top five personal care companies' contributions to new product launches in the Indian personal care sector, by market, 2009 21
Figure 10: New product launches in the Indian personal care sector, by flavor/fragrance, 2009 23
Figure 11: Contribution to and growth in total new personal care product launches in India, by flavor/fragrance, 2008-09 24
Figure 12: New product launches in the Indian personal care sector with rose flavor/fragrance, by category, 2009 25
Figure 13: Some examples of launches with rose flavor/fragrance 26
Figure 14: Contribution to and growth in total new personal care product launches in India, by packaging material, 2008-09 27
Figure 15: New product launches in the Indian personal care sector using plastic as a packaging material, by category, 2009 28
Figure 16: Some examples of launches with plastic packaging 29
Figure 17: New product launches in the Indian personal care sector, by price point, 2009 30
Figure 18: Some examples of launches with economy pricing 31
Figure 19: Some examples of launches with premium pricing 32
Figure 20: Some examples of launches with super premium pricing 33
Figure 21: New product launches in the Indian personal care sector, by claims, 2009 34
Figure 22: Contribution to and growth in total new personal care product launches in India, by claims and tags, 2008-09 35
Figure 23: New product launches in the Indian personal care sector claimed for 'women', by category, 2009 36
Figure 24: Some examples of launches targeted at women 37
Figure 25: Conclusion 38
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