Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in China 2
Product Launch Analysis 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
New Product Launches: A Global Perspective 8
Overview 8
Key trends driving new product launches globally 8
An aging population is driving demand for anti-aging products 8
Popularity of home remedies owing to the recession 10
Burgeoning demand for natural and organic products 11
The rise of the 'responsible' consumer 12
The evolution of the metrosexual man 13
Private label manufacturers cash in on the downturn 14
Growing prominence of comestible skincare products 15
Increasing focus on sun protection 16
New product launches by skincare categories 20
Comparison of China with the global skincare market 20
Examples of innovative launches 22
New Product Launches in China 23
Overview 23
Key trends driving new product launches in China 24
Use of suncare products is on the ascent 24
The demand for anti-aging products is on the rise 26
The following are some popular examples of anti-aging skincare products in China. 27
An increasing aversion to alcohol in skincare 27
The growing prominence of natural/organic products 28
Prospects for male grooming products look promising 29
The Chinese love of fair skin 30
Category growth vs launch analysis 31
Segment growth vs launch analysis 33
Leading players and their innovation trends 35
Product Launch Analysis 38
By flavor and fragrances 38
Overview 38
Top flavor/fragrance: lavender 39
Product examples: lavender flavor/fragrance 41
By packaging material 42
Overview 42
Top packaging material: plastic 43
Product examples: plastic packaging 44
By price points 45
Overview 45
Product examples 46
Price point: mass (CNY1-100) 46
Price point: premium (CNY 101.00-500.00) 47
Price point: super premium (CNY 501.00 and above) 48
By claims/tags 49
Overview 49
Top claim: men 51
Product examples: men 52
Conclusion 53
Highlights 53
Methodology 54
Methodology overview 54
Primary sources of data 54
Secondary sources of data 54
Appendix 55
Future reading 55
Feedback 55
Ask the analyst 55
Datamonitor consulting 55
Disclaimer 55
List of Tables
Table 1: Skincare market definitions 4
Table 2: Top 10 players by market share and by number of new product launches in 2009, in the Chinese skincare market 36
List of Figures
Figure 1: New product launches in the global skincare market, by country, 2009 8
Figure 2: Global population age distribution, 2000-10 9
Figure 3: Examples of anti-aging products endorsed by celebrities 10
Figure 4: Some examples of natural and organic products launched globally 11
Figure 5: Examples of ethical and environmentally friendly products 12
Figure 6: Examples of products endorsed by male celebrities 14
Figure 7: Examples of private label skincare products 15
Figure 8: Examples of comestible skincare products 16
Figure 9: Comparison of temperatures on earth between 1951-80 and 2000-09 17
Figure 10: Usage pattern of suncare products in select countries 18
Figure 11: Examples of suncare products 19
Figure 12: New product launches in the global skincare market, by category, 2009 20
Figure 13: Top 10 countries based on the number of new skincare product launches, 2009 21
Figure 14: Some global examples of innovative product launches in 2009 22
Figure 15: New product launches in the Chinese skincare market, by category, 2009 23
Figure 16: Examples of suncare products in China 25
Figure 17: Population distribution in China, 2003-13f 26
Figure 18: Examples of anti-aging skincare products in China 27
Figure 19: Examples of skincare products which claim to contain 'no alcohol' 28
Figure 20: Examples of natural/organic products 29
Figure 21: Examples of whitening products 31
Figure 22: New product launches in the Chinese skincare market, by category, 2008?09 32
Figure 23: Contribution to and growth in total skincare product launches in China, by category, 2008-09 33
Figure 24: New product launches in the Chinese skincare market, by segment, 2008?09 34
Figure 25: Contribution to and growth in total skincare product launches in China, by segment, 2008-09 35
Figure 26: Contribution of top five skincare companies to new product launches in China, by category, 2009 37
Figure 27: New product launches in the Chinese skincare market, by flavor/fragrance, 2009 38
Figure 28: Contribution to and growth in total new skincare product launches in China , by flavor/fragrance, 2008-09 39
Figure 29: New product launches in the Chinese skincare market with a lavender flavor/fragrance, by category, 2009 40
Figure 30: Some examples of product launches with a lavender flavor/fragrance 41
Figure 31: Contribution to and growth in total new skincare product launches in China , by packaging material, 2008-09 42
Figure 32: New product launches in the Chinese skincare market which used plastic as a packaging material, by category, 2009 43
Figure 33: Some examples of product launches with plastic packaging 44
Figure 34: New product launches in the Chinese skincare market, by price point, 2009 45
Figure 35: Some examples of launches in economy pricing 46
Figure 36: Some examples of launches in premium pricing 47
Figure 37: Some examples of launches in super premium pricing 48
Figure 38: New product launches in the Chinese skincare market, by claim, 2009 49
Figure 39: Contribution to and growth in total new skincare product launches in China , by claim, 2008-09 50
Figure 40: Percentage of new product launches tagged 'men' in the Chinese skincare market, by category, 2009 51
Figure 41: Some examples of launches targeting men 52
Figure 42: Conclusion 53
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