Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in Mexico 2
Product Launch Analysis 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
New Product Launches: A Global Perspective 8
Overview 8
Key trends driving new product launches globally 9
Regulation of high calorie soft drinks 9
Legislative Actions 9
Industry response 10
Functional drinks: an attractive category for manufacturers 11
Rising demand for 'natural' beverages 15
Relaxation drinks carve a niche 18
The rise of energy shots 19
Environment: a critical success factor 20
New product launches by soft drink category 22
Comparison of Mexico with leading countries globally 23
Examples of innovative launches 24
New Product Launches In Mexico 26
Overview 26
Key trends driving new product launches in Mexico 26
Strong focus on health 26
Private labels increasing in prominence 28
Rising interest in 'pure' and 'natural' drinks 30
Rising demand for sugar-free and low-calorie products 31
Increasing focus on co-branding and licensing 33
Category growth versus launch analysis 34
Segment growth versus launch analysis 36
Leading players and their new product launch trends 37
Product Launch Analysis 39
By flavor or fragrance 39
Overview 39
Top flavor or fragrance: apple 40
Product examples: apple flavor 42
Below are some examples of products launched in the soft drinks market in Mexico in 2009 with apple flavor. 42
By packaging material 43
Overview 43
Top packaging material: plastic 43
Product examples: plastic packaging 45
By price point 46
Overview 46
By claim or tag 47
Overview 47
Top claim or tag: 'high vitamins' 48
Product examples: 'high vitamins' 50
Conclusion 51
Highlights 51
Methodology 52
Methodology overview 52
Primary sources of data 52
Secondary sources of data 52
Appendix 53
Future reading 53
Feedback 53
Ask the analyst 53
Datamonitor consulting 53
Disclaimer 53
List of Tables
Table 1: Soft drinks market definitions 4
Table 2: Top 10 players in the Mexican soft drinks market by 2009 market share and new product launches 37
List of Figures
Figure 1: Share of new product launches in the global soft drinks market, by country, 2009 8
Figure 2: Examples of fruit and vegetable juices launched in the global soft drinks market in 2009 11
Figure 3: The popularity of functional food: Datamonitor's New Consumer Insight survey 12
Figure 4: Percentage of obese and overweight adults globally 13
Figure 5: Examples of products launched in the global soft drinks market which aid weight management 14
Figure 6: Examples of products launched in the global soft drinks market which reduce cholesterol 14
Figure 7: Examples of products launched in the global soft drinks market which aid blood pressure regulation 15
Figure 8: Examples of products launched in the global soft drinks market which aid detoxification 15
Figure 9: The 'natural/organic' claim influences a significant proportion of the global population 16
Figure 10: Percentage increase in products launched with 'natural', 'no preservatives' or 'no artificial colors' claims over 2006-08 17
Figure 11: Examples of drinks launched in the global soft drinks market in 2009 which use stevia as a sweetening ingredient 18
Figure 12: Examples of relaxing drinks launched in the global soft drinks market in 2009 19
Figure 13: Examples of energy shots launched in the global soft drinks market in 2009 20
Figure 14: New product launches in the global soft drinks market, by category, 2009 23
Figure 15: Top 10 countries based on number of new soft drinks product launches, 2009 24
Figure 16: Some global examples of innovative product launches in 2009 25
Figure 17: New product launches in the Mexican soft drinks market, by category, 2009 26
Figure 18: Examples of beverages offering health benefits 27
Figure 19: Consumer sentiment towards private labels in the second half of 2009 28
Figure 20: Examples of soft drinks tagged 'private label' 29
Figure 21: Examples of 'pure' or 'natural' drinks 30
Figure 22: Diabetes prevalence in select Latin American countries (2010f and 2030f) 31
Figure 23: Examples of products tagged 'no sugar' or 'low calories' 32
Figure 24: Examples of cobranded or licensed products 33
Figure 25: Contribution to new product launches in 2008 and 2009, by category 34
Figure 26: Contribution to and growth in total new soft drinks product launches in Mexico , by category, 2008-09 35
Figure 27: Contribution to and growth in total new soft drinks product launches in Mexico , by segment, 2008-09 36
Figure 28: Top five soft drinks companies' contributions to new product launches in Mexico, by category, 2009 38
Figure 29: New product launches in the Mexican soft drinks market, by flavor or fragrance, 2009 39
Figure 30: Contribution to and growth in total new soft drinks product launches in Mexico , by flavor or fragrance, 2008-09 40
Figure 31: New product launches in the Mexican soft drinks market with apple flavor, by category, 2009 41
Figure 32: Examples of products with apple flavor launched in 2009 42
Figure 33: Contribution to and growth in total new soft drinks product launches in Mexico, by packaging material, 2008-09 43
Figure 34: New product launches in the Mexican soft drinks market using plastic as a packaging material, by category, 2009 44
Figure 35: Examples of products with plastic packaging launched in 2009 45
Figure 36: New product launches in the Mexican soft drinks market, by price point, 2009 46
Figure 37: New product launches in the Mexican soft drinks market, by claim or tag, 2009 47
Figure 38: Contribution to and growth in total new soft drinks product launches in Mexico, by claim or tag, 2008-09 48
Figure 39: New product launches in the Mexican soft drinks market that featured 'high vitamins' as a claim, by category, 2009 49
Figure 40: Examples of products with the 'high vitamins' tag launched in 2009 50
Figure 41: Conclusion 51
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