Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: A Global Perspective 2
New Product Launches in the UK 2
Product Launch Analysis 2
Introduction 3
Product Launch Analytics 3
Market Data Analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
New Product Launches: A Global Perspective 8
Overview 8
Key trends driving new product launches globally 9
Regulation of high calorie soft drinks 9
Legislative Actions 9
Industry response 10
Functional drinks: an attractive category for manufacturers 12
Rising demand for 'natural' beverages 17
Relaxation drinks carve a niche 20
The rise of energy shots 22
Environment: a critical success factor 23
New product launches by soft drink categories 25
Comparison of the UK with leading countries globally 27
Examples of innovative launches 28
New Product Launches in the UK 29
Overview 29
Key trends driving new product launches in the UK 30
"Healthy" beverages rule the roost 30
The blending of flavors is set to continue unabated 31
Increasing interest in vegetarian drinks 33
Rising interest in sports and energy drinks 34
Rising demand for sugar-free products 35
Increasing focus on "natural" beverages 37
Soft drinks targeted at kids are growing in prominence 38
The rising prominence of soft drinks which offer special benefits 39
Appetite-suppressing and slimming drinks 39
Beauty benefits 39
Pretox/detox beverages 39
Category growth vs launch analysis 41
Segment growth vs launch analysis 43
Leading players and their new product launch trends 44
Product Launch Analysis 46
By flavor or fragrance 46
Overview 46
Top flavor/fragrance: orange 47
Product examples: orange flavor/fragrance 49
By packaging material 50
Overview 50
Top packaging material: plastic 51
Product examples: plastic packaging 52
By price points 53
Overview 53
By claims and tags 54
Overview 54
Top claim/tag: private label 55
Product examples: private label 58
Conclusion 59
Highlights 59
Methodology 60
Methodology overview 60
Primary sources of data 60
Secondary sources of data 60
Appendix 61
Further reading 61
Feedback 61
Ask the analyst 61
Datamonitor consulting 61
Disclaimer 61
List of Tables
Table 1: Soft drinks market definitions 4
Table 2: Top 10 players in the UK soft drinks market by 2009 market share and new product launches 44
List of Figures
Figure 1: Share of new product launches in the global soft drinks market, by country, 2009 8
Figure 2: Examples of fruit and vegetable juices launched in the global soft drinks market in 2009 11
Figure 3: The popularity of functional food: Datamonitor's New Consumer Insight survey 12
Figure 4: Percentage of obese and overweight adults globally 14
Figure 5: Examples of products launched in the global soft drinks market which aid weight management 15
Figure 6: Examples of products launched in the global soft drinks market which reduce cholesterol 15
Figure 7: Examples of products launched in the global soft drinks market which aid blood pressure regulation 16
Figure 8: Examples of products launched in the global soft drinks market which aid detoxification 17
Figure 9: The 'natural/organic' claim influences a significant proportion of the global population 18
Figure 10: Percentage increase in products launched with 'natural', 'no preservatives' or 'no artificial colors' claims over 2006-08 19
Figure 11: Examples of drinks launched in the global soft drinks market in 2009 which use stevia as a sweetening ingredient 20
Figure 12: Examples of relaxing drinks launched in the global soft drinks market in 2009 21
Figure 13: Examples of energy shots launched in the global soft drinks market in 2009 23
Figure 14: New product launches in the global soft drinks market, by category, 2009 26
Figure 15: Top 10 countries according to the number of new soft drinks product launches, 2009 27
Figure 16: Some global examples of innovative product launches in 2009 28
Figure 17: New product launches in the UK soft drinks market, by category, 2009 29
Figure 18: Examples of beverages that offer health benefits 31
Figure 19: Examples of beverages with more than one flavor 32
Figure 20: Some examples of soft drinks tagged "vegetarian" 33
Figure 21: Examples of energy drinks 34
Figure 22: Incidence of diabetes in the UK (2006-09) 35
Figure 23: Examples of products tagged "low/no sugar" 36
Figure 24: Examples of products tagged "natural" 37
Figure 25: Examples of products which exclusively target kids 38
Figure 26: Examples of soft drinks that offer special benefits 40
Figure 27: Percentage contribution to new product launches in 2008 and 2009, by category 41
Figure 28: Contribution to and growth in total new soft drinks product launches in the UK, by category, 2008-09 42
Figure 29: Contribution to and growth in total new soft drinks product launches in the UK, by segment, 2008-09 43
Figure 30: Contribution of top five soft drinks companies to new product launches in the UK, by category, 2009 45
Figure 31: New product launches in the UK soft drinks market, by flavor/fragrance, 2009 46
Figure 32: Contribution to and growth in total new soft drinks product launches in the UK, by flavor/fragrance, 2008-09 47
Figure 33: New product launches in the UK soft drinks market with orange flavor/fragrance, by category, 2009 48
Figure 34: Examples of launches with orange flavor/fragrance 49
Figure 35: Contribution to and growth in total new soft drinks product launches in the UK, by packaging material, 2008-09 50
Figure 36: New product launches in the UK soft drinks market featuring plastic as a packaging material, by category, 2009 51
Figure 37: Examples of launches with plastic packaging 52
Figure 38: New product launches in the UK soft drinks market, by price point, 2009 53
Figure 39: New product launches in the UK soft drinks market, by claim, 2009 54
Figure 40: Contribution to and growth in total new soft drinks product launches in the UK, by claim, 2008-09 55
Figure 42: Preference for 'private label' products, 2009 56
Figure 42: New product launches in the UK soft drinks market which featured "private label" as a claim, by category, 2009 57
Figure 43: Examples of launches tagged "private label" 58
Figure 44: Conclusion 59
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