TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: soy products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Soy Products 9
Value analysis (Australian Dollar), 2004?09 9
Value analysis (Australian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 18
Distribution analysis 22
Expenditure and consumption per capita 24
Chapter 4 Macroeconomic Profile 27
Macroeconomic Indicators 27
Chapter 5 Research Methodology 32
Methodology overview 32
Secondary research 33
Market modeling 34
Creating an initial data model 34
Revising the initial data model 34
Creating a final estimate 35
Creating demographic value splits 35
Primary research 35
Data finalization 36
Ongoing research 36
LIST OF FIGURES
Figure 1: Soy products, Australia, value by segment (A$m), 2004?14 11
Figure 2: Soy products, Australia, category growth comparison, by value, 2004?14 13
Figure 3: Soy products, Australia, volume by segment (kg/liters, million), 2004?14 16
Figure 4: Soy products, Australia, category growth comparison, by volume, 2004?14 17
Figure 5: Soy products, Australia, company share by value (%), 2008?09 20
Figure 6: Soy products, Australia, distribution channels by value (%), 2008?09 23
Figure 7: Annual data review process 33
LIST OF TABLES
Table 1: Soy products category definitions 3
Table 2: Soy products distribution channels 4
Table 3: Soy products, Australia, value by segment (A$m), 2004?09 9
Table 4: Soy products, Australia, value forecast by segment (A$m), 2009?14 10
Table 5: Soy products, Australia, value by segment ($m), 2004?09 12
Table 6: Soy products, Australia, value forecast by segment ($m), 2009?14 12
Table 7: Soy products, Australia, volume by segment (kg/liters, million), 2004?09 14
Table 8: Soy products, Australia, volume forecast by segment (kg/liters, million), 2009?14 15
Table 9: Soy products, Australia, brand share by value (%), 2008?09 18
Table 10: Soy products, Australia, value by brand (A$m), 2008?09 19
Table 11: Soy products, Australia, company share by value (%), 2008?09 21
Table 12: Soy products, Australia, value by company (A$m), 2008?09 21
Table 13: Soy products, Australia, distribution channels by value (%), 2008?09 22
Table 14: Soy products, Australia, value by distribution channel (A$m), 2008?09 22
Table 15: Soy products, Australia, expenditure per capita (A$), 2004?09 24
Table 16: Soy products, Australia, forecast expenditure per capita (A$), 2009?14 24
Table 17: Soy products, Australia, expenditure per capita ($), 2004?09 25
Table 18: Soy products, Australia, forecast expenditure per capita ($), 2009?14 25
Table 19: Soy products, Australia, consumption per capita (kg/liters), 2004?09 26
Table 20: Soy products, Australia, forecast consumption per capita (kg/liters), 2009?14 26
Table 21: Australia population, by age group, 2004?09 (millions) 27
Table 22: Australia population forecast, by age group, 2009?14 (millions) 28
Table 23: Australia population, by gender, 2004?09 (millions) 28
Table 24: Australia population forecast, by gender, 2009?14 (millions) 29
Table 25: Australia nominal GDP, 2004?09 (A$bn, nominal prices) 29
Table 26: Australia nominal GDP forecast, 2009?14 (A$bn, nominal prices) 29
Table 27: Australia real GDP, 2004?09 (A$bn, 2000 prices) 30
Table 28: Australia real GDP forecast, 2009?14 (A$bn, 2000 prices) 30
Table 29: Australia real GDP, 2004?09 ($bn, 2000 prices) 30
Table 30: Australia real GDP forecast, 2009?14 ($bn, 2000 prices) 31
Table 31: Australia consumer price index, 2004?09 (2000=100) 31
Table 32: Australia consumer price index, 2009?14 (2000=100) 31
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