TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: soy products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Soy Products 9
Value analysis (Canadian Dollar), 2004?09 9
Value analysis (Canadian Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 13
Volume analysis, 2004?09 15
Volume analysis, 2009?14 16
Company and brand share analysis 18
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35
LIST OF FIGURES
Figure 1: Soy products, Canada, value by segment (C$m), 2004?14 11
Figure 2: Soy products, Canada, category growth comparison, by value, 2004?14 14
Figure 3: Soy products, Canada, volume by segment (kg/liters, million), 2004?14 17
Figure 4: Soy products, Canada, category growth comparison, by volume, 2004?14 17
Figure 5: Soy products, Canada, company share by value (%), 2008?09 19
Figure 6: Soy products, Canada, distribution channels by value (%), 2008?09 22
Figure 7: Annual data review process 32
LIST OF TABLES
Table 1: Soy products category definitions 3
Table 2: Soy products distribution channels 4
Table 3: Soy products, Canada, value by segment (C$m), 2004?09 9
Table 4: Soy products, Canada, value forecast by segment (C$m), 2009?14 10
Table 5: Soy products, Canada, value by segment ($m), 2004?09 12
Table 6: Soy products, Canada, value forecast by segment ($m), 2009?14 13
Table 7: Soy products, Canada, volume by segment (kg/liters, million), 2004?09 15
Table 8: Soy products, Canada, volume forecast by segment (kg/liters, million), 2009?14 16
Table 9: Soy products, Canada, brand share by value (%), 2008?09 18
Table 10: Soy products, Canada, value by brand (C$m), 2008?09 18
Table 11: Soy products, Canada, company share by value (%), 2008?09 20
Table 12: Soy products, Canada, value by company (C$m), 2008?09 20
Table 13: Soy products, Canada, distribution channels by value (%), 2008?09 21
Table 14: Soy products, Canada, value by distribution channel (C$m), 2008?09 21
Table 15: Soy products, Canada, expenditure per capita (C$), 2004?09 23
Table 16: Soy products, Canada, forecast expenditure per capita (C$), 2009?14 23
Table 17: Soy products, Canada, expenditure per capita ($), 2004?09 24
Table 18: Soy products, Canada, forecast expenditure per capita ($), 2009?14 24
Table 19: Soy products, Canada, consumption per capita (kg/liters), 2004?09 25
Table 20: Soy products, Canada, forecast consumption per capita (kg/liters), 2009?14 25
Table 21: Canada population, by age group, 2004?09 (millions) 26
Table 22: Canada population forecast, by age group, 2009?14 (millions) 27
Table 23: Canada population, by gender, 2004?09 (millions) 27
Table 24: Canada population forecast, by gender, 2009?14 (millions) 28
Table 25: Canada nominal GDP, 2004?09 (C$bn, nominal prices) 28
Table 26: Canada nominal GDP forecast, 2009?14 (C$bn, nominal prices) 28
Table 27: Canada real GDP, 2004?09 (C$bn, 2000 prices) 29
Table 28: Canada real GDP forecast, 2009?14 (C$bn, 2000 prices) 29
Table 29: Canada real GDP, 2004?09 ($bn, 2000 prices) 29
Table 30: Canada real GDP forecast, 2009?14 ($bn, 2000 prices) 30
Table 31: Canada consumer price index, 2004?09 (2000=100) 30
Table 32: Canada consumer price index, 2009?14 (2000=100) 30
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