TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: soy products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Soy Products 9
Value analysis (Euro), 2004?09 9
Value analysis (Euro), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: Soy products, Ireland, value by segment (€m), 2004?14 11
Figure 2: Soy products, Ireland, category growth comparison, by value, 2004?14 13
Figure 3: Soy products, Ireland, volume by segment (kg/liters, million), 2004?14 16
Figure 4: Soy products, Ireland, category growth comparison, by volume, 2004?14 16
Figure 5: Soy products, Ireland, company share by value (%), 2008?09 18
Figure 6: Soy products, Ireland, distribution channels by value (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: Soy products category definitions 3
Table 2: Soy products distribution channels 4
Table 3: Soy products, Ireland, value by segment (€m), 2004?09 9
Table 4: Soy products, Ireland, value forecast by segment (€m), 2009?14 10
Table 5: Soy products, Ireland, value by segment ($m), 2004?09 12
Table 6: Soy products, Ireland, value forecast by segment ($m), 2009?14 12
Table 7: Soy products, Ireland, volume by segment (kg/liters, million), 2004?09 14
Table 8: Soy products, Ireland, volume forecast by segment (kg/liters, million), 2009?14 15
Table 9: Soy products, Ireland, brand share by value (%), 2008?09 17
Table 10: Soy products, Ireland, value by brand (€m), 2008?09 17
Table 11: Soy products, Ireland, company share by value (%), 2008?09 19
Table 12: Soy products, Ireland, value by company (€m), 2008?09 19
Table 13: Soy products, Ireland, distribution channels by value (%), 2008?09 20
Table 14: Soy products, Ireland, value by distribution channel (€m), 2008?09 20
Table 15: Soy products, Ireland, expenditure per capita (€), 2004?09 22
Table 16: Soy products, Ireland, forecast expenditure per capita (€), 2009?14 22
Table 17: Soy products, Ireland, expenditure per capita ($), 2004?09 23
Table 18: Soy products, Ireland, forecast expenditure per capita ($), 2009?14 23
Table 19: Soy products, Ireland, consumption per capita (kg/liters), 2004?09 24
Table 20: Soy products, Ireland, forecast consumption per capita (kg/liters), 2009?14 24
Table 21: Ireland population, by age group, 2004?09 (millions) 25
Table 22: Ireland population forecast, by age group, 2009?14 (millions) 26
Table 23: Ireland population, by gender, 2004?09 (millions) 26
Table 24: Ireland population forecast, by gender, 2009?14 (millions) 27
Table 25: Ireland nominal GDP, 2004?09 (€bn, nominal prices) 27
Table 26: Ireland nominal GDP forecast, 2009?14 (€bn, nominal prices) 27
Table 27: Ireland real GDP, 2004?09 (€bn, 2000 prices) 28
Table 28: Ireland real GDP forecast, 2009?14 (€bn, 2000 prices) 28
Table 29: Ireland real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Ireland real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Ireland consumer price index, 2004?09 (2000=100) 29
Table 32: Ireland consumer price index, 2009?14 (2000=100) 29
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