TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: soy products 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Soy Products 9
Value analysis (Pakistan Rupee), 2004?09 9
Value analysis (Pakistan Rupee), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 28
Methodology overview 28
Secondary research 29
Market modeling 30
Creating an initial data model 30
Revising the initial data model 30
Creating a final estimate 31
Creating demographic value splits 31
Primary research 31
Data finalization 32
Ongoing research 32
LIST OF FIGURES
Figure 1: Soy products, Pakistan, value by segment (PKRm), 2004?14 11
Figure 2: Soy products, Pakistan, category growth comparison, by value, 2004?14 13
Figure 3: Soy products, Pakistan, volume by segment (kg/liters, million), 2004?14 16
Figure 4: Soy products, Pakistan, category growth comparison, by volume, 2004?14 16
Figure 5: Soy products, Pakistan, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 29
LIST OF TABLES
Table 1: Soy products category definitions 3
Table 2: Soy products distribution channels 4
Table 3: Soy products, Pakistan, value by segment (PKRm), 2004?09 9
Table 4: Soy products, Pakistan, value forecast by segment (PKRm), 2009?14 10
Table 5: Soy products, Pakistan, value by segment ($m), 2004?09 12
Table 6: Soy products, Pakistan, value forecast by segment ($m), 2009?14 12
Table 7: Soy products, Pakistan, volume by segment (kg/liters, million), 2004?09 14
Table 8: Soy products, Pakistan, volume forecast by segment (kg/liters, million), 2009?14 15
Table 9: Soy products, Pakistan, brand share by value (%), 2008?09 17
Table 10: Soy products, Pakistan, value by brand (PKRm), 2008?09 17
Table 11: Soy products, Pakistan, company share by value (%), 2008?09 18
Table 12: Soy products, Pakistan, value by company (PKRm), 2008?09 18
Table 13: Soy products, Pakistan, distribution channels by value (%), 2008?09 19
Table 14: Soy products, Pakistan, value by distribution channel (PKRm), 2008?09 19
Table 15: Soy products, Pakistan, expenditure per capita (PKR), 2004?09 21
Table 16: Soy products, Pakistan, forecast expenditure per capita (PKR), 2009?14 21
Table 17: Soy products, Pakistan, expenditure per capita ($), 2004?09 22
Table 18: Soy products, Pakistan, forecast expenditure per capita ($), 2009?14 22
Table 19: Soy products, Pakistan, consumption per capita (kg/liters), 2004?09 23
Table 20: Soy products, Pakistan, forecast consumption per capita (kg/liters), 2009?14 23
Table 21: Pakistan population, by age group, 2004?09 (millions) 24
Table 22: Pakistan population forecast, by age group, 2009?14 (millions) 25
Table 23: Pakistan population, by gender, 2004?09 (millions) 25
Table 24: Pakistan population forecast, by gender, 2009?14 (millions) 26
Table 25: Pakistan nominal GDP, 2004?09 (PKRbn, nominal prices) 26
Table 26: Pakistan real GDP, 2004?09 (PKRbn, 2000 prices) 26
Table 27: Pakistan real GDP, 2004?09 ($bn, 2000 prices) 27
Table 28: Pakistan consumer price index, 2004?09 (2000=100) 27
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