TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: soy products 2
Chapter 2 DEFINITION 3
Chapter 3 Category Analysis: Soy Products 9
Value analysis (Venezuelan Bolivar Fuerte), 2004?09 9
Value analysis (Venezuelan Bolivar Fuerte), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 Macroeconomic Profile 24
Macroeconomic Indicators 24
Chapter 5 Research Methodology 29
Methodology overview 29
Secondary research 30
Market modeling 31
Creating an initial data model 31
Revising the initial data model 31
Creating a final estimate 32
Creating demographic value splits 32
Primary research 32
Data finalization 33
Ongoing research 33
LIST OF FIGURES
Figure 1: Soy products, Venezuela, value by segment (VEFm), 2004?14 11
Figure 2: Soy products, Venezuela, category growth comparison, by value, 2004?14 13
Figure 3: Soy products, Venezuela, volume by segment (kg/liters, million), 2004?14 16
Figure 4: Soy products, Venezuela, category growth comparison, by volume, 2004?14 16
Figure 5: Soy products, Venezuela, distribution channels by value (%), 2008?09 20
Figure 6: Annual data review process 30
LIST OF TABLES
Table 1: Soy products category definitions 3
Table 2: Soy products distribution channels 4
Table 3: Soy products, Venezuela, value by segment (VEFm), 2004?09 9
Table 4: Soy products, Venezuela, value forecast by segment (VEFm), 2009?14 10
Table 5: Soy products, Venezuela, value by segment ($m), 2004?09 12
Table 6: Soy products, Venezuela, value forecast by segment ($m), 2009?14 12
Table 7: Soy products, Venezuela, volume by segment (kg/liters, million), 2004?09 14
Table 8: Soy products, Venezuela, volume forecast by segment (kg/liters, million), 2009?14 15
Table 9: Soy products, Venezuela, brand share by value (%), 2008?09 17
Table 10: Soy products, Venezuela, value by brand (VEFm), 2008?09 17
Table 11: Soy products, Venezuela, company share by value (%), 2008?09 18
Table 12: Soy products, Venezuela, value by company (VEFm), 2008?09 18
Table 13: Soy products, Venezuela, distribution channels by value (%), 2008?09 19
Table 14: Soy products, Venezuela, value by distribution channel (VEFm), 2008?09 19
Table 15: Soy products, Venezuela, expenditure per capita (VEF), 2004?09 21
Table 16: Soy products, Venezuela, forecast expenditure per capita (VEF), 2009?14 21
Table 17: Soy products, Venezuela, expenditure per capita ($), 2004?09 22
Table 18: Soy products, Venezuela, forecast expenditure per capita ($), 2009?14 22
Table 19: Soy products, Venezuela, consumption per capita (kg/liters), 2004?09 23
Table 20: Soy products, Venezuela, forecast consumption per capita (kg/liters), 2009?14 23
Table 21: Venezuela population, by age group, 2004?09 (millions) 24
Table 22: Venezuela population forecast, by age group, 2009?14 (millions) 25
Table 23: Venezuela population, by gender, 2004?09 (millions) 25
Table 24: Venezuela population forecast, by gender, 2009?14 (millions) 26
Table 25: Venezuela nominal GDP, 2004?09 (VEFbn, nominal prices) 26
Table 26: Venezuela nominal GDP forecast, 2009?14 (VEFbn, nominal prices) 26
Table 27: Venezuela real GDP, 2004?09 (VEFbn, 2000 prices) 27
Table 28: Venezuela real GDP forecast, 2009?14 (VEFbn, 2000 prices) 27
Table 29: Venezuela real GDP, 2004?09 ($bn, 2000 prices) 27
Table 30: Venezuela real GDP forecast, 2009?14 ($bn, 2000 prices) 28
Table 31: Venezuela consumer price index, 2004?09 (2000=100) 28
Table 32: Venezuela consumer price index, 2009?14 (2000=100) 28
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