TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: soy products 2
Chapter 2 DEFINITION 3
Geographic coverage 3
Chapter 3 CATEGORY ANALYSIS: SOY PRODUCTS 8
Value analysis (US Dollar), 2004?09 8
Value analysis (US Dollar), 2009?14 9
Volume analysis, 2004?09 11
Volume analysis, 2009?14 12
Company share analysis 14
Distribution analysis 16
Expenditure and consumption per capita 18
Chapter 4 Research Methodology 20
Methodology overview 20
Secondary research 21
Market modeling 22
Creating an initial data model 22
Revising the initial data model 22
Creating a final estimate 23
Creating demographic value splits 23
Primary research 23
Data finalization 24
Ongoing research 24
LIST OF FIGURES
Figure 1: Soy products, Western Europe, value by segment ($m), 2004?14 10
Figure 2: Soy products, Western Europe, category growth comparison, by value, 2004?14 10
Figure 3: Soy products, Western Europe, volume by segment (kg/liters, million), 2004?14 13
Figure 4: Soy products, Western Europe, category growth comparison, by volume, 2004?14 13
Figure 5: Soy products, Western Europe, distribution channels by value (%), 2008?09 17
Figure 6: Annual data review process 21
LIST OF TABLES
Table 1: Soy products category definitions 3
Table 2: Soy products distribution channels 4
Table 3: Soy products, Western Europe, value by segment ($m), 2004?09 8
Table 4: Soy products, Western Europe, value forecast by segment ($m), 2009?14 9
Table 5: Soy products, Western Europe, volume by segment (kg/liters, million), 2004?09 11
Table 6: Soy products, Western Europe, volume forecast by segment (kg/liters, million), 2009?14 12
Table 7: Soy products, Western Europe, company share (top 20 companies) by value (%), 2008?09 14
Table 8: Soy products, Western Europe, value by company ($m), 2008?09 15
Table 9: Soy products, Western Europe, distribution channels by value (%), 2008?09 16
Table 10: Soy products, Western Europe, value by distribution channel ($m), 2008?09 16
Table 11: Soy products, Western Europe, expenditure per capita ($), 2004?09 18
Table 12: Soy products, Western Europe, forecast expenditure per capita ($), 2009?14 18
Table 13: Soy products, Western Europe, consumption per capita (kg/liters), 2004?09 19
Table 14: Soy products, Western Europe, forecast consumption per capita (kg/liters), 2009?14 19
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