Profit Foodservice - BRIC (Brazil, Russia, India, China) Industry Guide

Datamonitor's Profit Foodservice - BRIC (Brazil, Russia, India, China) Industry Guide is an essential resource for top-level data and analysis covering the BRIC (Brazil, Russia, India, China) Profit Foodservice industry. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The BRIC Profit Foodservice market grew by 12.5% between 2005 and 2009to reach a value of $180816.9 million.

In 2014, the market is forecast to have a value of $265624.2 million, an increase of 8% from 2008.

India was the fastest growing country with a CAGR of 18% over the 2005–09 period.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

Foodservice is defined as the sale of food and drinks for immediate consumption either on the premises from which they were bought, or in designated eating areas shared with other foodservice operators, or in the case of takeaways transactions, freshly prepared food for immediate consumption. Datamonitor's definition excludes sales through vending machines and is restricted to sales in specific foodservice channels (please see channel definitions below).
Various channels have been grouped together in what is called the "Profit sector" - this sector is characterized by the fact that no subsidy is paid (either directly or indirectly) to anyone participating in the foodservice transaction. That is that neither the consumer nor the foodservice operator receives any subsidy. This includes the following channels - cafes, pubs & bars, nightclubs, full service restaurants, quick service restaurants, takeaways, hotels and lodging, street & mobile vendors, retail locations, leisure locations, on-board locations.
All market values are given in Operator Buying Prices, that is the amount spent by foodservice operators on the food and drink that they serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in these channels. The difference is the mark up the foodservice operator adds in order to cover their other costs and generate a profit. This therefore values the market in terms of the amount of money for which food and drinks manufacturers are competing.
Market volumes are classed as the total number of visits by individuals to foodservice locations that involve the consumption of either food, or drink, or both. As such, if several people visit one location at once and there is only one bill (e.g. a group dining in a restaurant), the number of transactions is counted as being one for each person in the group. Multiple purchases made during the same visit (e.g. a person buys several drinks bought over a period of time in a bar) are counted as one transaction. The purchase of drink with food in the same location in the same visit is also considered as one transaction, not two. The market consists of the total revenues generated by cafés, pubs, clubs, nightclubs, restaurants, takeaways, hotels & lodgings, street & mobile vendors, retail vendors, leisure vendors and on-board vendors - defined as food sold on board air, rail, sea or coach traveling vehicles.
All currency conversions were carried out at constant 2009 average exchange rates.

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TABLE OF CONTENTS
ABOUT DATAMONITOR 2
INTRODUCTION 13
What is this report about? 13
Who is the target reader? 13
How to use this report 13
Definitions 13
BRIC PROFIT FOODSERVICE INDUSTRY OUTLOOK 15
PROFIT FOODSERVICE IN BRAZIL 21
Market overview 21
Market value 22
Market volume 23
Market Segmentation I 24
Market Segmentation II 25
Five forces analysis 26
Leading companies 33
Market forecasts 41
Macroeconomic indicators 43
PROFIT FOODSERVICE IN CHINA 45
Market overview 45
Market value 46
Market volume 47
Market Segmentation I 48
Market Segmentation II 49
Five forces analysis 50
Leading companies 57
Market forecasts 69
Macroeconomic indicators 71
PROFIT FOODSERVICE IN INDIA 73
Market overview 73
Market value 74
Market volume 75
Market Segmentation I 76
Market Segmentation II 77
Five forces analysis 78
Leading companies 85
Market forecasts 96
Macroeconomic indicators 98
PROFIT FOODSERVICE IN RUSSIA 100
Market overview 100
Market value 101
Market volume 102
Market Segmentation I 103
Market Segmentation II 104
Five forces analysis 105
Leading companies 112
Market forecasts 121
Macroeconomic indicators 123
APPENDIX 125
Data Research Methodology 125

LIST OF TABLES
Table 1: BRIC profit foodservice industry, revenue($m), 2005–14 16
Table 2: BRIC profit foodservice industry, revenue($m), 2005–09 18
Table 3: BRIC profit foodservice industry, revenue($m, 2009–14 20
Table 4: Brazil profit foodservice sector value: $ million, 2005–09 22
Table 5: Brazil profit foodservice sector volume: million transactions, 2005–09 23
Table 6: Brazil profit foodservice sector segmentation I:% share, by value, 2009 24
Table 7: Brazil profit foodservice sector segmentation II: % share, by value, 2009 25
Table 8: McDonald's Corporation: key facts 33
Table 9: McDonald's Corporation: key financials ($) 35
Table 10: McDonald's Corporation: key financial ratios 35
Table 11: Brazil Fast Food: key facts 38
Table 12: Habib’s: key facts 40
Table 13: Brazil profit foodservice sector value forecast: $ million, 2009–14 41
Table 14: Brazil profit foodservice sector volume forecast: million transactions, 2009–14 42
Table 15: Brazil size of population (million), 2005–09 43
Table 16: Brazil gdp (constant 2000 prices, $ billion), 2005–09 43
Table 17: Brazil gdp (current prices, $ billion), 2005–09 43
Table 18: Brazil inflation, 2005–09 44
Table 19: Brazil consumer price index (absolute), 2005–09 44
Table 20: Brazil exchange rate, 2005–09 44
Table 21: China profit foodservice sector value: $ million, 2005–09 46
Table 22: China profit foodservice sector volume: million transactions, 2005–09 47
Table 23: China profit foodservice sector segmentation I:% share, by value, 2009 48
Table 24: China profit foodservice sector segmentation II: % share, by value, 2009 49
Table 25: McDonald's Corporation: key facts 57
Table 26: McDonald's Corporation: key financials ($) 58
Table 27: McDonald's Corporation: key financial ratios 59
Table 28: Yum! Brands Inc: key facts 61
Table 29: Yum! Brands Inc: key financials ($) 64
Table 30: Yum! Brands Inc: key financial ratios 64
Table 31: China Quanjude Group,: key facts 67
Table 32: The Ting Hsin International Group: key facts 68
Table 33: China profit foodservice sector value forecast: $ million, 2009–14 69
Table 34: China profit foodservice sector volume forecast: million transactions, 2009–14 70
Table 35: China size of population (million), 2005–09 71
Table 36: China gdp (constant 2000 prices, $ billion), 2005–09 71
Table 37: China gdp (current prices, $ billion), 2005–09 71
Table 38: China inflation, 2005–09 72
Table 39: China consumer price index (absolute), 2005–09 72
Table 40: China exchange rate, 2005–09 72
Table 41: India profit foodservice sector value: $ million, 2005–09 74
Table 42: India profit foodservice sector volume: million transactions, 2005–09 75
Table 43: India profit foodservice sector segmentation I:% share, by value, 2009 76
Table 44: India profit foodservice sector segmentation II: % share, by value, 2009 77
Table 45: McDonald's Corporation: key facts 85
Table 46: McDonald's Corporation: key financials ($) 86
Table 47: McDonald's Corporation: key financial ratios 87
Table 48: Yum! Brands Inc: key facts 89
Table 49: Yum! Brands Inc: key financials ($) 91
Table 50: Yum! Brands Inc: key financial ratios 92
Table 51: Nirulas Corner House Ltd: key facts 94
Table 52: India profit foodservice sector value forecast: $ million, 2009–14 96
Table 53: India profit foodservice sector volume forecast: million transactions, 2009–14 97
Table 54: India size of population (million), 2005–09 98
Table 55: India gdp (constant 2000 prices, $ billion), 2005–09 98
Table 56: India gdp (current prices, $ billion), 2005–09 98
Table 57: India inflation, 2005–09 99
Table 58: India consumer price index (absolute), 2005–09 99
Table 59: India exchange rate, 2005–09 99
Table 60: Russia profit foodservice sector value: $ million, 2005–09 101
Table 61: Russia profit foodservice sector volume: million transactions, 2005–09 102
Table 62: Russia profit foodservice sector segmentation I:% share, by value, 2009 103
Table 63: Russia profit foodservice sector segmentation II: % share, by value, 2009 104
Table 64: McDonald's Corporation: key facts 112
Table 65: McDonald's Corporation: key financials ($) 113
Table 66: McDonald's Corporation: key financial ratios 114
Table 67: Elki-Palki: key facts 116
Table 68: Rosinter Restaurants Holding: key facts 117
Table 69: Rosinter Restaurants Holding: key financials ($) 118
Table 70: Rosinter Restaurants Holding: key financial ratios 118
Table 71: Russia profit foodservice sector value forecast: $ million, 2009–14 121
Table 72: Russia profit foodservice sector volume forecast: million transactions, 2009–14 122
Table 73: Russia size of population (million), 2005–09 123
Table 74: Russia gdp (constant 2000 prices, $ billion), 2005–09 123
Table 75: Russia gdp (current prices, $ billion), 2005–09 123
Table 76: Russia inflation, 2005–09 124
Table 77: Russia consumer price index (absolute), 2005–09 124
Table 78: Russia exchange rate, 2005–09 124

LIST OF FIGURES
Figure 1: BRIC profit foodservice industry, revenue($m), 2005–14 15
Figure 2: BRIC profit foodservice industry, revenue($m), 2005–09 17
Figure 3: BRIC profit foodservice industry, revenue($m, 2009–14 19
Figure 4: Brazil profit foodservice sector value: $ million, 2005–09 22
Figure 5: Brazil profit foodservice sector volume: million transactions, 2005–09 23
Figure 6: Brazil profit foodservice sector segmentation I:% share, by value, 2009 24
Figure 7: Brazil profit foodservice sector segmentation II: % share, by value, 2009 25
Figure 8: Forces driving competition in the profit foodservice sector in Brazil, 2009 26
Figure 9: Drivers of buyer power in the profit foodservice sector in Brazil, 2009 28
Figure 10: Drivers of supplier power in the profit foodservice sector in Brazil, 2009 29
Figure 11: Factors influencing the likelihood of new entrants in the profit foodservice sector in Brazil, 2009 30
Figure 12: Factors influencing the threat of substitutes in the profit foodservice sector in Brazil, 2009 31
Figure 13: Drivers of degree of rivalry in the profit foodservice sector in Brazil, 2009 32
Figure 14: McDonald's Corporation: revenues & profitability 36
Figure 15: McDonald's Corporation: assets & liabilities 37
Figure 16: Brazil profit foodservice sector value forecast: $ million, 2009–14 41
Figure 17: Brazil profit foodservice sector volume forecast: million transactions, 2009–14 42
Figure 18: China profit foodservice sector value: $ million, 2005–09 46
Figure 19: China profit foodservice sector volume: million transactions, 2005–09 47
Figure 20: China profit foodservice sector segmentation I:% share, by value, 2009 48
Figure 21: China profit foodservice sector segmentation II: % share, by value, 2009 49
Figure 22: Forces driving competition in the profit foodservice sector in China, 2009 50
Figure 23: Drivers of buyer power in the profit foodservice sector in China, 2009 52
Figure 24: Drivers of supplier power in the profit foodservice sector in China, 2009 53
Figure 25: Factors influencing the likelihood of new entrants in the profit foodservice sector in China, 2009 54
Figure 26: Factors influencing the threat of substitutes in the profit foodservice sector in China, 2009 55
Figure 27: Drivers of degree of rivalry in the profit foodservice sector in China, 2009 56
Figure 28: McDonald's Corporation: revenues & profitability 59
Figure 29: McDonald's Corporation: assets & liabilities 60
Figure 30: Yum! Brands Inc: revenues & profitability 65
Figure 31: Yum! Brands Inc: assets & liabilities 66
Figure 32: China profit foodservice sector value forecast: $ million, 2009–14 69
Figure 33: China profit foodservice sector volume forecast: million transactions, 2009–14 70
Figure 34: India profit foodservice sector value: $ million, 2005–09 74
Figure 35: India profit foodservice sector volume: million transactions, 2005–09 75
Figure 36: India profit foodservice sector segmentation I:% share, by value, 2009 76
Figure 37: India profit foodservice sector segmentation II: % share, by value, 2009 77
Figure 38: Forces driving competition in the profit foodservice sector in India, 2009 78
Figure 39: Drivers of buyer power in the profit foodservice sector in India, 2009 80
Figure 40: Drivers of supplier power in the profit foodservice sector in India, 2009 81
Figure 41: Factors influencing the likelihood of new entrants in the profit foodservice sector in India, 2009 82
Figure 42: Factors influencing the threat of substitutes in the profit foodservice sector in India, 2009 83
Figure 43: Drivers of degree of rivalry in the profit foodservice sector in India, 2009 84
Figure 44: McDonald's Corporation: revenues & profitability 87
Figure 45: McDonald's Corporation: assets & liabilities 88
Figure 46: Yum! Brands Inc: revenues & profitability 92
Figure 47: Yum! Brands Inc: assets & liabilities 93
Figure 48: India profit foodservice sector value forecast: $ million, 2009–14 96
Figure 49: India profit foodservice sector volume forecast: million transactions, 2009–14 97
Figure 50: Russia profit foodservice sector value: $ million, 2005–09 101
Figure 51: Russia profit foodservice sector volume: million transactions, 2005–09 102
Figure 52: Russia profit foodservice sector segmentation I:% share, by value, 2009 103
Figure 53: Russia profit foodservice sector segmentation II: % share, by value, 2009 104
Figure 54: Forces driving competition in the profit foodservice sector in Russia, 2009 105
Figure 55: Drivers of buyer power in the profit foodservice sector in Russia, 2009 107
Figure 56: Drivers of supplier power in the profit foodservice sector in Russia, 2009 108
Figure 57: Factors influencing the likelihood of new entrants in the profit foodservice sector in Russia, 2009 109
Figure 58: Factors influencing the threat of substitutes in the profit foodservice sector in Russia, 2009 110
Figure 59: Drivers of degree of rivalry in the profit foodservice sector in Russia, 2009 111
Figure 60: McDonald's Corporation: revenues & profitability 114
Figure 61: McDonald's Corporation: assets & liabilities 115
Figure 62: Rosinter Restaurants Holding: revenues & profitability 119
Figure 63: Rosinter Restaurants Holding: assets & liabilities 120
Figure 64: Russia profit foodservice sector value forecast: $ million, 2009–14 121
Figure 65: Russia profit foodservice sector volume forecast: million transactions, 2009–14 122


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LIST OF TABLES
Table 1: Profit Foodservice Industry, BRIC, Revenue ($bn) 2004–13 14
Table 2: Profit Foodservice Industry, BRIC, Revenue ($bn) 2004–08 15
Table 3: Profit Foodservice Industry, BRIC, Revenue ($bn) 2008–13 16
Table 4: Brazil Profit Foodservice Sector Value: $ billion, 2004-2008 19
Table 5: Brazil Profit Foodservice Sector Volume: Transactions billion, 2004-2008 20
Table 6: Brazil Profit Foodservice Sector Segmentation I: % Share, by Value, 2008 21
Table 7: Brazil Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 22
Table 8: Key Facts: Gran Sapore BR Brasil SA 30
Table 9: Key Facts: Puras do Brasil 31
Table 10: Key Facts: McDonald's Corporation 32
Table 11: Key Financials: McDonald's Corporation 34
Table 12: Brazil Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 35
Table 13: Brazil Profit Foodservice Sector Volume Forecast: Transactions billion, 2008-2013 36
Table 14: Brazil Size of Population (million) , 2004-2008 37
Table 15: Brazil GDP (Constant 2000 Prices, $ billion), 2004-2008 37
Table 16: Brazil Inflation, 2004-2008 38
Table 17: Brazil Exchange Rate, 2004-2008 38
Table 18: Russia Profit Foodservice Sector Value: $ billion, 2004-2008 41
Table 19: Russia Profit Foodservice Sector Volume: Transactions million, 2004-2008 42
Table 20: Russia Profit Foodservice Sector Segmentation I: % Share, by Value, 2008 43
Table 21: Russia Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 44
Table 22: Key Facts: Rosinter 52
Table 23: Key Facts: McDonald's Corporation 53
Table 24: Key Financials: McDonald's Corporation 55
Table 25: Key Facts: Yolki-Palki 56
Table 26: Russia Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 57
Table 27: Russia Profit Foodservice Sector Volume Forecast: Transactions million, 2008-2013 58
Table 28: Russia Size of Population (million) , 2004-2008 59
Table 29: Russia GDP (Constant 2000 Prices, $ billion), 2004-2008 59
Table 30: Russia Inflation, 2004-2008 60
Table 31: Russia Exchange Rate, 2004-2008 60
Table 32: India Profit Foodservice Sector Value: $ billion, 2004-2008 63
Table 33: India Profit Foodservice Sector Volume: Transactions billion, 2004-2008 64
Table 34: India Profit Foodservice Sector Segmentation I: % Share, by Volume, 2008 65
Table 35: India Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 66
Table 36: Key Facts: Yum! Brands, Inc 74
Table 37: Key Financials: Yum! Brands, Inc 76
Table 38: Key Facts: McDonald's Corporation 77
Table 39: Key Financials: McDonald's Corporation 79
Table 40: Key Facts: Sagar Ratna Hotels Pvt Ltd 80
Table 41: Key Facts: Nirulas Corner House Ltd 81
Table 42: India Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 83
Table 43: India Profit Foodservice Sector Volume Forecast: Transactions billion, 2008-2013 84
Table 44: India Size of Population (million) , 2004-2008 85
Table 45: India GDP (Constant 2000 Prices, $ billion), 2004-2008 85
Table 46: India Inflation, 2004-2008 86
Table 47: India Exchange Rate, 2004-2008 86
Table 48: China Profit Foodservice Sector Value: $ billion, 2004-2008 89
Table 49: China Profit Foodservice Sector Volume: Transactions billion, 2004-2008 90
Table 50: China Profit Foodservice Sector Segmentation I: % Share, by Value, 2008 91
Table 51: China Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 92
Table 52: Key Facts: Ting Hsin International Group 100
Table 53: Key Facts: China Quanjude Group 101
Table 54: Key Facts: McDonald's Corporation 102
Table 55: Key Financials: McDonald's Corporation 104
Table 56: Key Facts: Xi'an Catering Co. Ltd 105
Table 57: China Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 106
Table 58: China Profit Foodservice Sector Volume Forecast: Transactions billion, 2008-2013 107
Table 59: China Size of Population (million) , 2004-2008 108
Table 60: China GDP (Constant 2000 Prices, $ billion), 2004-2008 108
Table 61: China Inflation, 2004-2008 109
Table 62: China Exchange Rate, 2004-2008 109



LIST OF FIGURES
Figure 1: Profit Foodservice Industry, BRIC, Revenue ($bn) 2004–13 14
Figure 2: Profit Foodservice Industry, BRIC, Revenue ($bn) 2004–08 15
Figure 3: Profit Foodservice Industry, BRIC, Revenue ($bn) 2008–13 16
Figure 4: Brazil Profit Foodservice Sector Value: $ billion, 2004-2008 19
Figure 5: Brazil Profit Foodservice Sector Volume: Transactions billion, 2004-2008 20
Figure 6: Brazil Profit Foodservice Sector Segmentation I: % Share, by Value, 2008 21
Figure 7: Brazil Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 22
Figure 8: Forces Driving Competition in the Profit Foodservice Sector in Brazil, 2008 23
Figure 9: Drivers of Buyer Power in the Profit Foodservice Sector in Brazil, 2008 25
Figure 10: Drivers of Supplier Power in the Profit Foodservice Sector in Brazil, 2008 26
Figure 11: Factors Influencing the Likelihood of New Entrants in the Profit Foodservice Sector in Brazil, 2008 27
Figure 12: Factors Influencing the Threat of Substitutes in the Profit Foodservice Sector in Brazil, 2008 28
Figure 13: Drivers of Degree of Rivalry in the Profit Foodservice Sector in Brazil, 2008 29
Figure 14: Revenues & Profitability: McDonald's Corporation 34
Figure 15: Brazil Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 35
Figure 16: Brazil Profit Foodservice Sector Volume Forecast: Transactions billion, 2008-2013 36
Figure 17: Russia Profit Foodservice Sector Value: $ billion, 2004-2008 41
Figure 18: Russia Profit Foodservice Sector Volume: Transactions million, 2004-2008 42
Figure 19: Russia Profit Foodservice Sector Segmentation I: % Share, by Value, 2008 43
Figure 20: Russia Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 44
Figure 21: Forces Driving Competition in the Profit Foodservice Sector in Russia, 2008 45
Figure 22: Drivers of Buyer Power in the Profit Foodservice Sector in Russia, 2008 47
Figure 23: Drivers of Supplier Power in the Profit Foodservice Sector in Russia, 2008 48
Figure 24: Factors Influencing the Likelihood of New Entrants in the Profit Foodservice Sector in Russia, 2008 49
Figure 25: Factors Influencing the Threat of Substitutes in the Profit Foodservice Sector in Russia, 2008 50
Figure 26: Drivers of Degree of Rivalry in the Profit Foodservice Sector in Russia, 2008 51
Figure 27: Revenues & Profitability: McDonald's Corporation 55
Figure 28: Russia Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 57
Figure 29: Russia Profit Foodservice Sector Volume Forecast: Transactions million, 2008-2013 58
Figure 30: India Profit Foodservice Sector Value: $ billion, 2004-2008 63
Figure 31: India Profit Foodservice Sector Volume: Transactions billion, 2004-2008 64
Figure 32: India Profit Foodservice Sector Segmentation I: % Share, by Volume, 2008 65
Figure 33: India Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 66
Figure 34: Forces Driving Competition in the Profit Foodservice Sector in India, 2008 67
Figure 35: Drivers of Buyer Power in the Profit Foodservice Sector in India, 2008 69
Figure 36: Drivers of Supplier Power in the Profit Foodservice Sector in India, 2008 70
Figure 37: Factors Influencing the Likelihood of New Entrants in the Profit Foodservice Sector in India, 2008 71
Figure 38: Factors Influencing the Threat of Substitutes in the Profit Foodservice Sector in India, 2008 72
Figure 39: Drivers of Degree of Rivalry in the Profit Foodservice Sector in India, 2008 73
Figure 40: Revenues & Profitability: Yum! Brands, Inc 76
Figure 41: Revenues & Profitability: McDonald's Corporation 79
Figure 42: India Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 83
Figure 43: India Profit Foodservice Sector Volume Forecast: Transactions billion, 2008-2013 84
Figure 44: China Profit Foodservice Sector Value: $ billion, 2004-2008 89
Figure 45: China Profit Foodservice Sector Volume: Transactions billion, 2004-2008 90
Figure 46: China Profit Foodservice Sector Segmentation I: % Share, by Value, 2008 91
Figure 47: China Profit Foodservice Sector Segmentation II: % Share, by Value, 2008 92
Figure 48: Forces Driving Competition in the Profit Foodservice Sector in China, 2008 93
Figure 49: Drivers of Buyer Power in the Profit Foodservice Sector in China, 2008 95
Figure 50: Drivers of Supplier Power in the Profit Foodservice Sector in China, 2008 96
Figure 51: Factors Influencing the Likelihood of New Entrants in the Profit Foodservice Sector in China, 2008 97
Figure 52: Factors Influencing the Threat of Substitutes in the Profit Foodservice Sector in China, 2008 98
Figure 53: Drivers of Degree of Rivalry in the Profit Foodservice Sector in China, 2008 99
Figure 54: Revenues & Profitability: McDonald's Corporation 104
Figure 55: China Profit Foodservice Sector Value Forecast: $ billion, 2008-2013 106
Figure 56: China Profit Foodservice Sector Volume Forecast: Transactions billion, 2008-2013 107


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