Qatar’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is projected at about US$642mn in 2011. This is expected to increase to US$892mn by 2015, driven by new technologies and the growing popularity of digital lifestyle products such as LCD TV sets, feature-rich notebook computers and digital cameras as well as other key product groups, and also by ongoing development of the electronics Qatar retail sector.
The addressable market for consumer electronics devices will be driven by a rapidly expanding economy and a projected average population growth rate of 3% over the next five years. An evolving retail landscape will help to stimulate sales of consumer electronics devices, as the market grows at an expected 2011-2015 compound annual growth rate (CAGR) of 8.6%. Other drivers will include product innovation and factors such as increased competition in the mobile communications sector and the rollout of highspend broadband services.
Computers
Computer hardware accounted for about 46% of Qatari consumer electronics spending in 2010. BMI forecasts Qatari domestic market computer hardware sales (including notebooks and accessories) of US$244mn in 2011, up from US$220mn in 2010. Computer hardware CAGR for the 2011-2015 period is forecast at about 6.8%, with drivers including tenders in sectors such as healthcare and education.
AV Devices
Audio and video (AV) devices accounted for about 37% of Qatari consumer electronics spending in 2010. Qatar’s domestic AV device market is estimated at US$174mn in 2011. The market is projected to grow at a CAGR of 7.8% between 2011 and 2015 to US$414mn by 2015.
Mobile Handsets Handset sales in Qatar are expected to grow at a CAGR of 16% in 2011-2015 to US$161mn by the end of the forecast period. The replacement market will continue to dominate as mobile penetration passes 200% in 2011, and there will be growing demand for smartphones and 3G handsets. Handset sales should receive a boost from increased competition in the mobile communications market. During 2010 Vodafone Qatar launched internetenabled low-cost handsets, some for as little as US$20, to encourage uptake from lower-income consumers.

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Executive Summary 5
Computers 5
AV Devices 6
Mobile Handsets 6
SWOT Analysis 7
Qatar Consumer Electronics Market SWOT 7
Qatar Political SWOT 8
Qatar Economic SWOT 8
Qatar Business Environment SWOT 9
Business Environment Ratings 10
Consumer Electronics Market 13
Computers 13
Table: PC Sales 13
AV 16
Table: AV Sales 16
Mobile Handsets 19
Table: Mobile Communications 19
Consumer Electronics Industry 23
Table: Qatar Distributors For Leading Brands 25
Industry Forecast Scenario 26
Consumer Electronics Market 26
Table: Consumer Electronics Overview 26
Industry Developments 29
Macroeconomic Forecast 31
Qatar - Economic Activity 32
Competitive Landscape 33
Computers 33
Handsets 34
AV 37
Company Profiles 39
Axiom Telecom 39
Jumbo Electronics 41
Eros Group 43
BMI Methodology 45
How We Generate Our Industry Forecasts 45
Electronics Industry 45
Sources 46
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