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Quad Play 2010 ReportÜbersetzung: Quad Play 2010 Bericht
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Visiongain’s latest report on the global ‘Quad Play’ and bundled services market analyses the worldwide consumer market by geographical region, outlines the current technological advancements and offe.....
Visiongain’s latest report on the global ‘Quad Play’ and bundled services market analyses the worldwide consumer market by geographical region, outlines the current technological advancements and offers predictions on future developments. The report interprets the commercial implications of variations in the quad play business model across all critical world markets, outlining the major themes followed by both incumbent and incoming operators. This report contains all the important data required to succeed in the quad play market. Service providers are looking at bundling as a means of reducing churn and increasing their revenue. They aim to build on their success with two-play by deploying triple and quadruple play packages with additional value-added products, such as IPTV, content-on-demand and mobile. This is proven to present a double benefit of increasing customer loyalty and reducing churn in the short term; and attracting new revenue sources in the long term. There are currently 1.3 billion TV subscribers worldwide becoming aware of the benefits of product bundling, making the quad play market one of the most lucrative ICT growth markets in the world in 2010. There will be 750 million pay-TV subscribers by 2012 looking to benefit from product bundling, get the knowledge now to enable your company to gain market share in this enormous consumer base. This brand new exclusive report also breaks down the constituent technologies in the quad play model and examines their past success and failures; then extrapolates future developments and evaluates potential. Visiongain break down the product offerings of each of the major players and reveal their pricing strategies, taking into account the recent economic downturn and projecting earning out to 2014. Who needs to read this report? • Mobile Operators: This report analyses the threat posed by telcos and cable companies in attracting customers to a quad play solution and away from a mobile-only operation. By viewing the report mobile operators are able to take the appropriate action and the advanced planning necessary. • Telcos and cable companies: The in depth case studies provide operators the chance to observe best practise as comparisons can be made with rival competitors. • Satellite DTH providers: Companies can study the actions of providers involved with multi play/quad play and look to explore gaps in the service where satellite TV is not on offer. • Handset and other equipment vendors: Companies that provide the relevant equipment for the service to work will need to know what companies are taking an interest in the quad play market to see where there devices may be required and what markets they may be able to explore. • MVNO startups looking to instantly gain market share from existing service providers in this increasingly competitive sector. Our latest Mobile TV global market report covers all significant market around the world and provides a regional analysis based on our extensive research. Anybody with an interest in the triple and quad play industry should gain valuable information and insight from this new study by Visiongain, which analyses one of the most important and fastest growing submarkets of the Telecoms industry. Companies Listed Adobe Alcatel-Lucent Algerie Telecom Amazon America Movil Andinatel ANEW Broadband Apple Arris Aster AT&T BBC Blockbuster Bouygues Telecom Brasil Telecom BSkyB BSNL BT Cablevision Canal 5 Carso Global Telecom Cegetel CenturyLink CenturyTel Channel 4 Charter China Telecom China Unicom Cisco Cofetel Comcast Cox Deutsche Telecom DirecTV Djaweb ATI Entel Movil Ericsson ESPN European Information Technology Observatory France Telecom Globalcom Grupo Clarin GSM Association HTC Illiad IMAX IMDB Inter ITV Juniper Networks Kabel Deutschland LabPixies Maxcom Microsoft Mitsumi T Mobistar Motorola MTNL NBC Net Servicos Netflix Neuf Cegetel Nokia-Siemens Noos-Numericable NTL Telewest NTT DoCoMo Nuetel Communications O2 Oi Ono Orange Pacifictel Panasonic PictureBox Pivot Plink Primus Project Canvas Qwest Rabbit Point Reggefiber Rogers SK Telecom Sony Sky TV Sprint Swisscom TalkTalk T-Com Tele 2 Telecom Italia Telefonica Telemar Telenet Telenor Televisa Telia Sonera Telmex Telstra Terra Sip The Discovery Channel Time Warmer Tiscali TiVo T-Mobile Top Up TV TV Globo TWC Media Sales Universal UPC Verizon Videotron Virgin Media Vivo Participacoes SA Vodafone VSNL Warner Bros. Yahoo! [Studien Infos ausblenden] |
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Chapter 1: Executive Summary Evolution of the telecoms and entertainment markets 1.2. Market opportunities 1.3. Major market trends 1.3.1. Significant growth in mobile subscribers Fig. 1.1 - Worldwode mobile Subscriptions 1.3.2. Falling operator revenues 1.3.3. Outsourcing grows in popularity 1.4. Future of the Wi-Fi market 1.5. Evolution of household entertainment media 1.5.1. Importance of broadband access 1.5.1.1. IPTV prospects Fig. 1.2 - Worldwide IPTV Subscribers 1.6. Evolution of bundle packages 1.7. Business models 1.8. Conclusions Chapter 2: Introduction 2.1. Overview 2.2. Bundle definition 2.2.1. Triple Play definition 2.2.2. Quadruple Play 2.3. Cable vs. Telcos approach 2.4. Typical price structures 2.5. Convergence 2.5.1. Quad Play to Any Play 2.6. IMS Fig. 2.1 - IMS Architecture 2.7. Report methodology 2.7.1. Organisation of the Report 2.7.2. Aims and focus of this report Chapter 3: Issues to Consider 3.1. New technologies Fig. 3.1 - Growth of the Smartphone market 3.1.1 HDTV and 3DTV 3.2 The World economy 3.2.1 Responses to levelling revenues 3.3. ‘Must have’ and ‘nice to have’ services 3.4. Value of Triple/Quadruple Play to service providers 3.5. Revenue generating options 3.5.1. Fixed telephony 3.5.2. Broadband 3.5.3. IPTV Fig. 3.2 - Household Penetration of Digital TV. Rapid Growth. 3.5.4. Wi-Fi telephony 3.5.5. Consumer VoIP telephony 3.5.6. Mobile services 3.5.7. Mobile and VoIP Chapter 4: Global Market Analysis and Forecasts 4.1. Market overview 4.2. IPTV is the key to effective bundling 4.3. IPTV is the way forward, as long as the applications are right 4.4. The mechanism behind IPTV Fig. 4.1 - IPTV Architecture 4.5. IPTV market drivers 4.5.1. Broadband penetration on the rise Fig. 4.2 - World Internet User Distribution Fig. 4.3 - World Broadband Distribution 4.5.2. Competition between cable operators and telcos boost to IPTV market 4.5.3. Choice of content is expanding 4.5.4. Fibre to the home boost IPTV distribution Fig. 4.4 - FTTH Solution 4.5.5 Heightened user expectations 4.6. IPTV market challenges 4.6.1. Technical challenges Fig. 4.5 - IPTV End Users 4.6.2. Content challenges 4.6.3. Content security 4.7. Commercial challenges 4.8. IPTV market restraints 4.8.1. Regulatory issues 4.8.2. Bandwidth Fig. 4.6 - Bandwidth requirements for triple play 4.8.3. Proprietary technologies 4.9. Market trends 4.9.1. Set-top boxes Fig. 4.7 - Sales of digital set top boxes. Breakdown by service type 4.9.2 Fiber deployments 4.9.2.1 DOCSIS 3.0 4.9.2.2 How does FTTH affect the data rate? 4.9.2.3 Data boom drives backhaul equipment spend 4.9.3. IPTV services market forces 4.10. Target market 4.11. Is there consumer interest in Quad Play? 4.11.1. Interest in convergence Fig. 4.8 - Factors that would influence US Internet users to purchase mobile phone services from their fixed line communications provider Table 4.2 - World TV data Chapter 5: North Americas 5.1.1. Market overview 5.1.2. Demographic and core data Table 5.1 - North American, Internet, broadband and cable/satellite households 2008-2013 Table 5.2 - North American mobile subscribers Table 5.3 - North American total IPTV subscribers 5.1.3 Service Demand Fig. 5.1 - North American subscription patterns 5.1.4. Fixed-line displacement 5.1.5. Services revenues provision of bundle services will increase in line with the rise in subscribers Table 5.4 - Revenue growth from bundled services, US market 5.1.6 Challenges 5.1.6.1. Lower margins and revenue from promotional offers aimed at attracting customers 5.2.1.1 AT&T 5.2.1.2 Qwest and Centurylink 5.2.1.3 Cablevision 5.2.1.4 Brighthouse Networks 5.2.1.5 Comcast 5.2.1.6 Cox Communications 5.2.1.7 Time Warner Cable 5.2.1.8 Pivot 5.2.1.8.1. Why did it fail? 5.2.1.9 Verizon 5.2.2 The Canadian Market 5.2.2.1 Rogers Telecom Inc. Table 5.1 - Rogers Telecom Q1 Results 2010 Table 5.2 - Rogers Telecom 2009 Revenue Table 5.3 - Rogers Operating 2009 Profit 5.2.2.2. Videotron 5.3. North America overview Chapter 6: Latin America Market Analysis and Forecasts 6.1. Market overview 6.1.1. Internet Penetration 6.1.2. Broadband 6.1.3. Mobile 6.1.4. 3G 6.1.5. Wireless future 6.2. Demographic and core data 6.3. Latin America Bundle Market 6.3.1. Carlos Slim’s Latin America quad play conglomerate 6.3.2. Argentina 6.3.2.1. Grupo Clarin 6.3.2.2. Telecom Argentina 6.3.2.2.1. Regulatory issues 6.3.2.3. Canal 5 Video Comunicación 6.3.3. Brazil 6.3.3.1. Oi/Telemar 6.3.3.2. Telefonica Brazil 6.3.3.3. Net Servicos 6.3.3.4. Brazil’s regulatory approach 6.3.4. Mexico 6.3.4.1. Telmex 6.3.4.2. Maxcom 6.3.4.3. Televisa 6.3.5. Bolivia 6.3.6. Chile 6.3.7. Ecuador 6.3.8. Peru 6.3.9. Nicaragua 6.3.10. Venezuela Chapter 7: European Market Analysis 7.1. Market overview 7.2. European Triple Play players Table. 7.1 - Seclected European Bundle Providers 7.3. Demographic and core data Table. 7.2 - European Internet by broadband and cable/satellite TV households 2010-2013 7.4. Services demand Table 7.3 - European households subscribing to bundled services 7.5. European market trends 7.6. Merger and acquisitions 7.7. UK market 7.7.1. Virgin Media 7.7.1.3 Virgin Media’s recent performance 7.7.1.4 Virgin Media to increase spend 7.7.1.5 Virgin Media introduce TiVo 7.7.2 Sky 7.7.2.1 BSkyB prospers on HD surge 7.7.3 Sky Mobile 7.7.4. BT Fig. 7.1 - BT Revenue breakdown 7.7.4.1 BT Total Broadband 7.7.4.2 BT Vision 7.7.4.3 BT Infinity 7.7.4.4 BT Total Broadband Anywhere 7.7.5 France 7.7.6. Telefonica Europe 7.7.6.1. O2 UK 7.8 NBC Universal’s PictureBox 7.9. Top Up TV 7.10. TalkTalk TV 7.11. Project Canvas Chapter 8: Asia Pacific 8.1 Market Overview 8.2. Demographic and core data Table 8.1 - Asia Pacific data 2008-2013 8.3. IPTV in Asia-Pacific 8.4. China 8.5. Japan 8.5.1. NTT DoCoMo 8.5.2. Softbank 8.5.3. KDDI 8.6. Hong Kong 8.7. South Korea 8.7.1. SK Telecom 8.8. Australia 8.8.1 Telstra 8.8.2 Primus 8.9. India 8.9.1 Bharat Sanchar Nigam Limited (BSNL) 8.9.2. Mahanagar Telephone Nigam Limited (MTNL) Chapter 9: MEA Market Analysis and Forecasts 9.1. Demographic and core data Table 9.1 - MEA Data 2009-2013 9.2. Services demand Table 9.2 - MEA bundles subscription patterns 9.3. Mobile service Table 9.3 - MEA mobile subsribers, 2009-2013 Fig. 9.1 - MEA mobile subsribers, 2009-2013 Table 9.4 - MEA mobile IPTV subscribers 2008-2013 9.4. Quadruple Play readiness 9.4.1. Algerie Telecom 9.4.2. Zuku 9.4.3. Nuetel Communication 9.5. MEA overview Chapter 10: Recommendations and Strategies for Success 10.1. Restrictions to Quad Play growth 10.2. How far has Quad Play progressed? 10.3. Overview 10.4. Strategy for Service Providers 10.4.1. Customers expectations 10.5 Strategies based on marketing approach 10.5.1. Improved services 10.5.2. Segmentation 10.5.3. Develop core customer base 10.6. Promoting basic IPTV services 10.7. Fixed-line operator strategies 10.7.1. Strategies based on outsourcing 10.7.2. Flexing financial might 10.7.3. Merging and re-merging 10.8. Benefitting from bundles 10.9. Strategy for mobile only operators 10.9.1. Partnerships 10.9.2. Strategy based on technology 10.9.2.1. Vendors 10.9.2.2. Import proven technologies 10.10. Strategy for ISPs 10.10.1. More play options 10.11. Strategies based on strategic alliances 10.11.1. Alliances and acquisitions 10.11.1.1. Benefit from a revised business model 10.11.2. Adding value 10.12. Strategies based on pricing 10.13. Target markets 10.14. Global overview [Inhaltsverzeichnis ausblenden] |
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