TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: RTD tea and coffee 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: RTD Tea and Coffee 9
Value analysis (Brazilian Real), 2004?09 9
Value analysis (Brazilian Real), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34
LIST OF FIGURES
Figure 1: RTD tea and coffee, Brazil, value by segment (BRLm), 2004?14 11
Figure 2: RTD tea and coffee, Brazil, category growth comparison, by value, 2004?14 13
Figure 3: RTD tea and coffee, Brazil, volume by segment (liters, million), 2004?14 16
Figure 4: RTD tea and coffee, Brazil, category growth comparison, by volume, 2004?14 16
Figure 5: RTD tea and coffee, Brazil, company share by volume (%), 2008?09 18
Figure 6: RTD tea and coffee, Brazil, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31
LIST OF TABLES
Table 1: RTD tea and coffee category definitions 3
Table 2: RTD tea and coffee distribution channels 4
Table 3: RTD tea and coffee, Brazil, value by segment (BRLm), 2004?09 9
Table 4: RTD tea and coffee, Brazil, value forecast by segment (BRLm), 2009?14 10
Table 5: RTD tea and coffee, Brazil, value by segment ($m), 2004?09 12
Table 6: RTD tea and coffee, Brazil, value forecast by segment ($m), 2009?14 12
Table 7: RTD tea and coffee, Brazil, volume by segment (liters, million), 2004?09 14
Table 8: RTD tea and coffee, Brazil, volume forecast by segment (liters, million), 2009?14 15
Table 9: RTD tea and coffee, Brazil, brand share by volume (%), 2008?09 17
Table 10: RTD tea and coffee, Brazil, volume by brand (liters, million), 2008?09 17
Table 11: RTD tea and coffee, Brazil, company share by volume (%), 2008?09 19
Table 12: RTD tea and coffee, Brazil, volume by company (liters, million), 2008?09 19
Table 13: RTD tea and coffee, Brazil, distribution channels by volume (%), 2008?09 20
Table 14: RTD tea and coffee, Brazil, volume by distribution channel (liters, million), 2008?09 20
Table 15: RTD tea and coffee, Brazil, expenditure per capita (BRL), 2004?09 22
Table 16: RTD tea and coffee, Brazil, forecast expenditure per capita (BRL), 2009?14 22
Table 17: RTD tea and coffee, Brazil, expenditure per capita ($), 2004?09 23
Table 18: RTD tea and coffee, Brazil, forecast expenditure per capita ($), 2009?14 23
Table 19: RTD tea and coffee, Brazil, consumption per capita (liters), 2004?09 24
Table 20: RTD tea and coffee, Brazil, forecast consumption per capita (liters), 2009?14 24
Table 21: Brazil population, by age group, 2004?09 (millions) 25
Table 22: Brazil population forecast, by age group, 2009?14 (millions) 26
Table 23: Brazil population, by gender, 2004?09 (millions) 26
Table 24: Brazil population forecast, by gender, 2009?14 (millions) 27
Table 25: Brazil nominal GDP, 2004?09 (BRLbn, nominal prices) 27
Table 26: Brazil nominal GDP forecast, 2009?14 (BRLbn, nominal prices) 27
Table 27: Brazil real GDP, 2004?09 (BRLbn, 2000 prices) 28
Table 28: Brazil real GDP forecast, 2009?14 (BRLbn, 2000 prices) 28
Table 29: Brazil real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Brazil real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Brazil consumer price index, 2004?09 (2000=100) 29
Table 32: Brazil consumer price index, 2009?14 (2000=100) 29
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