Ready-To-Drink Tea and Coffee Market in India to 2013 (Soft Drinks)

Introduction

This databook provides key data and information on the Ready-To-Drink Tea and Coffee Market in India (Soft Drinks). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights


The RTD tea and coffee category was valued at INR591.1m ($14.3m) in 2008, representing a CAGR of 13.5% since 2003.

By the end of 2013, the RTD tea and coffee category will be worth INR1,059.3m ($25.7m), with an expected CAGR of 12.4% between 2008 and 2013.

The RTD tea and coffee market volume totaled 8.5 million liters in 2008, representing a CAGR of 12.7% since 2003.

By the end of 2013, the RTD tea and coffee market will total 14.3 million liters, with an expected CAGR of 10.9% between 2008 and 2013.

The RTD tea and coffee market was led by RTD tea (representing 72.2% of the total value), with RTD coffee accounting for the remaining 27.8% share.

Unilever is the market leader with a 74.3% share of the market.


Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the Ready-To-Drink Tea and Coffee Market in India (Soft Drinks)

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: RTD tea and coffee 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: RTD Tea and Coffee 10
Value analysis (Indian Rupee), 2003?08 10
Value analysis (Indian Rupee), 2008?13 11
Value analysis (US dollars), 2003?08 12
Value analysis (US dollars), 2008?13 12
Volume analysis, 2003?08 14
Volume analysis, 2008?13 15
Company and brand share analysis 17
Distribution analysis 19
Expenditure and consumption per capita 21
Chapter 4 PESTLE Analysis 24
Summary 24
Political analysis 25
Economic analysis 30
Social analysis 40
Technological analysis 47
Legal analysis 54
Environmental analysis 61
Chapter 5 Macroeconomic Profile 66
Macroeconomic indicators 66
Chapter 6 Research Methodology 71
Methodology overview 71
Secondary research 72
Market modeling 73
Creating an initial data model 73
Revising the initial data model 73
Creating a final estimate 74
Creating demographic value splits 74
Primary research 74
Data finalization 75
Ongoing research 75

LIST OF FIGURES
Figure 1: RTD tea and coffee, India, value by segment (INRm), 2003?13 11
Figure 2: RTD tea and coffee, India, category growth comparison, by value, 2003?13 13
Figure 3: RTD tea and coffee, India, volume by segment (liters, million), 2003?13 15
Figure 4: RTD tea and coffee, India, category growth comparison, by volume, 2003?13 16
Figure 5: RTD tea and coffee, India, distribution channels by volume (%), 2007?08 20
Figure 6: Conflicts of high intensity (2007) 27
Figure 7: GDP growth fluctuates with the monsoons 32
Figure 8: Infrastructure investment commitments – India (2005–08) 34
Figure 9: Distribution of household income – 2005–25 35
Figure 10: Sex-ratio in India – 1990–2009 41
Figure 11: Annual additions to the stock of science and engineering graduates 48
Figure 12: Patent applications filed and patents granted in India (2002–06) 52
Figure 13: Patent applications filed and patents granted in other BRIC countries (2002–06) 53
Figure 14: Annual data review process 72

LIST OF TABLES
Table 1: RTD tea and coffee category definitions 3
Table 2: RTD tea and coffee distribution channels 4
Table 3: RTD tea and coffee, India, value by segment (INRm), 2003?08 10
Table 4: RTD tea and coffee, India, value forecast by segment (INRm), 2008?13 11
Table 5: RTD tea and coffee, India, value by segment ($m), 2003?08 12
Table 6: RTD tea and coffee, India, value forecast by segment ($m), 2008?13 12
Table 7: RTD tea and coffee, India, volume by segment (liters, million), 2003?08 14
Table 8: RTD tea and coffee, India, volume forecast by segment (liters, million), 2008?13 15
Table 9: RTD tea and coffee, India, brand share by volume (%), 2007?08 17
Table 10: RTD tea and coffee, India, volume by brand (liters, million), 2007?08 17
Table 11: RTD tea and coffee, India, company share by volume (%), 2007?08 18
Table 12: RTD tea and coffee, India, volume by company (liters, million), 2007?08 18
Table 13: RTD tea and coffee, India, distribution channels by volume (%), 2007?08 19
Table 14: RTD tea and coffee, India, volume by distribution channel (liters, million), 2007?08 19
Table 15: RTD tea and coffee, India, expenditure per capita (INR), 2003?08 21
Table 16: RTD tea and coffee, India, forecast expenditure per capita (INR), 2008?13 21
Table 17: RTD tea and coffee, India, expenditure per capita ($), 2003?08 22
Table 18: RTD tea and coffee, India, forecast expenditure per capita ($), 2008?13 22
Table 19: RTD tea and coffee, India, consumption per capita (liters), 2003?08 23
Table 20: RTD tea and coffee, India, forecast consumption per capita (liters), 2008?13 23
Table 21: Analysis of the Indian political landscape 25
Table 22: Analysis of the Indian economy 30
Table 23: Global working age population (15–59 years) 31
Table 24: Untapped market potential in India across select consumer goods 36
Table 25: Investment performance of India’s lagging states 39
Table 26: Analysis of the Indian social system 40
Table 27: Mid-year population by age (millions) in 2006 42
Table 28: Life expectancy at birth in India, 2000–10 45
Table 29: Analysis of the Indian technological landscape 47
Table 30: Average annual salaries for researchers across countries 49
Table 31: R&D incentives provided by the Indian government 50
Table 32: Analysis of the Indian legal landscape 54
Table 33: Analysis of Indian environmental landscape 61
Table 34: India population, by age group, 2003?08 (millions) 66
Table 35: India population forecast, by age group, 2008?13 (millions) 67
Table 36: India population, by gender, 2003?08 (millions) 67
Table 37: India population forecast, by gender, 2008?13 (millions) 68
Table 38: India nominal GDP, 2003?08 (INRbn, nominal prices) 68
Table 39: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 68
Table 40: India real GDP, 2003?08 (INRbn, 2000 prices) 69
Table 41: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 69
Table 42: India real GDP, 2003?08 ($bn, 2000 prices) 69
Table 43: India real GDP forecast, 2008?13 ($bn, 2000 prices) 70
Table 44: India consumer price index, 2003?08 (2000=100) 70
Table 45: India consumer price index, 2008?13 (2000=100) 70


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