Ready-To-Drink Tea and Coffee Market in Taiwan to 2014 (Soft Drinks)

Introduction

Ready-To-Drink Tea and Coffee Market in Taiwan to 2014 (Soft Drinks) is a comprehensive resource for ready-to-drink tea and coffee market data from 2004 to 2014 and market/company shares for 2008-09.This report also provides data on key distribution channels and reveals the leading companies in the Taiwanese ready-to-drink tea and coffee market.

Features and Benefits

• Identify key market segments by analyzing market size data for the ready-to-drink tea and coffee market
• Design business strategies by gaining insight into quantitative market trends over 2004-09 and expectations for 2010-14
• Identify key companies in the ready-to-drink tea and coffee market in Taiwan and design M&A strategies by analyzing market share data
• Predict how consumer preferences will change in the future by analysis of expenditure and consumption information from 2004 to 2014

Highlights

• The ready-to-drink tea and coffee market in Taiwan increased at a compound annual growth rate of 8.2% between 2004 and 2009.
• The RTD tea segment led the ready-to-drink tea and coffee market in Taiwan in 2009, with a share of 57.9%.
• The leading player in ready-to-drink tea and coffee market in Taiwan is Nestle S.A.

Key questions answered

• Which will be the fastest growing segment within the ready-to-drink tea and coffee market in Taiwan?
• How will the forecast growth differ from the historic growth exhibited by the ready-to-drink tea and coffee market in Taiwan?
• Which company accounted for the largest share of the Taiwanese ready-to-drink tea and coffee market in 2009?
• How will consumption and expenditure patterns change from 2004 to 2014?
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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: RTD tea and coffee 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: RTD Tea and Coffee 9
Value analysis (New Taiwan Dollar), 2004?09 9
Value analysis (New Taiwan Dollar), 2009?14 10
Value analysis (US dollars), 2004?09 12
Value analysis (US dollars), 2009?14 12
Volume analysis, 2004?09 14
Volume analysis, 2009?14 15
Company and brand share analysis 17
Distribution analysis 20
Expenditure and consumption per capita 22
Chapter 4 Macroeconomic Profile 25
Macroeconomic Indicators 25
Chapter 5 Research Methodology 30
Methodology overview 30
Secondary research 31
Market modeling 32
Creating an initial data model 32
Revising the initial data model 32
Creating a final estimate 33
Creating demographic value splits 33
Primary research 33
Data finalization 34
Ongoing research 34

LIST OF FIGURES
Figure 1: RTD tea and coffee, Taiwan, value by segment (NT$m), 2004?14 11
Figure 2: RTD tea and coffee, Taiwan, category growth comparison, by value, 2004?14 13
Figure 3: RTD tea and coffee, Taiwan, volume by segment (liters, million), 2004?14 16
Figure 4: RTD tea and coffee, Taiwan, category growth comparison, by volume, 2004?14 16
Figure 5: RTD tea and coffee, Taiwan, company share by volume (%), 2008?09 18
Figure 6: RTD tea and coffee, Taiwan, distribution channels by volume (%), 2008?09 21
Figure 7: Annual data review process 31

LIST OF TABLES
Table 1: RTD tea and coffee category definitions 3
Table 2: RTD tea and coffee distribution channels 4
Table 3: RTD tea and coffee, Taiwan, value by segment (NT$m), 2004?09 9
Table 4: RTD tea and coffee, Taiwan, value forecast by segment (NT$m), 2009?14 10
Table 5: RTD tea and coffee, Taiwan, value by segment ($m), 2004?09 12
Table 6: RTD tea and coffee, Taiwan, value forecast by segment ($m), 2009?14 12
Table 7: RTD tea and coffee, Taiwan, volume by segment (liters, million), 2004?09 14
Table 8: RTD tea and coffee, Taiwan, volume forecast by segment (liters, million), 2009?14 15
Table 9: RTD tea and coffee, Taiwan, brand share by volume (%), 2008?09 17
Table 10: RTD tea and coffee, Taiwan, volume by brand (liters, million), 2008?09 17
Table 11: RTD tea and coffee, Taiwan, company share by volume (%), 2008?09 19
Table 12: RTD tea and coffee, Taiwan, volume by company (liters, million), 2008?09 19
Table 13: RTD tea and coffee, Taiwan, distribution channels by volume (%), 2008?09 20
Table 14: RTD tea and coffee, Taiwan, volume by distribution channel (liters, million), 2008?09 20
Table 15: RTD tea and coffee, Taiwan, expenditure per capita (NT$), 2004?09 22
Table 16: RTD tea and coffee, Taiwan, forecast expenditure per capita (NT$), 2009?14 22
Table 17: RTD tea and coffee, Taiwan, expenditure per capita ($), 2004?09 23
Table 18: RTD tea and coffee, Taiwan, forecast expenditure per capita ($), 2009?14 23
Table 19: RTD tea and coffee, Taiwan, consumption per capita (liters), 2004?09 24
Table 20: RTD tea and coffee, Taiwan, forecast consumption per capita (liters), 2009?14 24
Table 21: Taiwan population, by age group, 2004?09 (millions) 25
Table 22: Taiwan population forecast, by age group, 2009?14 (millions) 26
Table 23: Taiwan population, by gender, 2004?09 (millions) 26
Table 24: Taiwan population forecast, by gender, 2009?14 (millions) 27
Table 25: Taiwan nominal GDP, 2004?09 (NT$bn, nominal prices) 27
Table 26: Taiwan nominal GDP forecast, 2009?14 (NT$bn, nominal prices) 27
Table 27: Taiwan real GDP, 2004?09 (NT$bn, 2000 prices) 28
Table 28: Taiwan real GDP forecast, 2009?14 (NT$bn, 2000 prices) 28
Table 29: Taiwan real GDP, 2004?09 ($bn, 2000 prices) 28
Table 30: Taiwan real GDP forecast, 2009?14 ($bn, 2000 prices) 29
Table 31: Taiwan consumer price index, 2004?09 (2000=100) 29
Table 32: Taiwan consumer price index, 2009?14 (2000=100) 29


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