Ready Meals in Australia to 2013

Introduction

This databook provides key data and information on the ready meals market in Australia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the ready meals market, including company overview, key facts and business description

Highlights

The market for ready meals in Australia increased at a compound annual growth rate of 7.8% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Australia, accounting for a share of 61%.

Leading players in Australian ready meals market include McCain Foods Limited, Nestle S.A. and Mars, Inc..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Australia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Australia increased at a compound annual growth rate of 7.8% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Australia, accounting for a share of 61%.

Leading players in Australian ready meals market include McCain Foods Limited, Nestle S.A. and Mars, Inc..


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Australian Dollar), 2003?08 22
Value analysis (Australian Dollar), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
McCain Foods Limited 42
Nestle S.A. 43
Chapter 5 Category Analysis: Canned ready meals 46
Value analysis (Australian Dollar), 2003?08 46
Value analysis (Australian Dollar), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Chilled ready meals 64
Value analysis (Australian Dollar), 2003?08 64
Value analysis (Australian Dollar), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Dried ready meals 83
Value analysis (Australian Dollar), 2003?08 83
Value analysis (Australian Dollar), 2008?13 84
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Frozen ready meals 96
Value analysis (Australian Dollar), 2003?08 96
Value analysis (Australian Dollar), 2008?13 97
Value analysis (US dollars), 2003?08 99
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 102
Volume analysis, 2008?13 103
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 9 Country Comparison 116
Value 116
Volume 120
Market share 124
Chapter 10 PESTLE Analysis 125
Summary 125
Political analysis 126
Economic analysis 129
Social analysis 133
Technology analysis 137
Legal analysis 141
Environmental analysis 144
Chapter 11 New Product Development 148
Product launches over time 148
Recent product launches 150
Chapter 12 Macroeconomic Profile 151
Macroeconomic indicators 151
Chapter 13 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 14 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161


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LIST OF FIGURES
Figure 1: Ready meals, Australia, value (A$m), 2003?13 24
Figure 2: Ready meals, Australia, category growth comparison, by value, 2003?13 27
Figure 3: Ready meals, Australia, volume (kg, million), 2003?13 30
Figure 4: Ready meals, Australia, category growth comparison, by volume, 2003?13 30
Figure 5: Ready meals, Australia, company share by value (%), 2007?08 33
Figure 6: Ready meals, Australia, distribution channels by value (%), 2007?08 37
Figure 7: Canned ready meals, Australia, value (A$m), 2003?13 48
Figure 8: Canned ready meals, Australia, category growth comparison, by value, 2003?13 51
Figure 9: Canned ready meals, Australia, volume (kg, million), 2003?13 54
Figure 10: Canned ready meals, Australia, category growth comparison, by volume, 2003?13 54
Figure 11: Canned ready meals, Australia, company share by value (%), 2007?08 56
Figure 12: Canned ready meals, Australia, distribution channels by value (%), 2007?08 59
Figure 13: Chilled ready meals, Australia, value (A$m), 2003?13 66
Figure 14: Chilled ready meals, Australia, category growth comparison, by value, 2003?13 69
Figure 15: Chilled ready meals, Australia, volume (kg, million), 2003?13 72
Figure 16: Chilled ready meals, Australia, category growth comparison, by volume, 2003?13 72
Figure 17: Chilled ready meals, Australia, company share by value (%), 2007?08 75
Figure 18: Chilled ready meals, Australia, distribution channels by value (%), 2007?08 78
Figure 19: Dried ready meals, Australia, value (A$m), 2003?13 84
Figure 20: Dried ready meals, Australia, volume (kg, million), 2003?13 87
Figure 21: Dried ready meals, Australia, company share by value (%), 2007?08 89
Figure 22: Dried ready meals, Australia, distribution channels by value (%), 2007?08 92
Figure 23: Frozen ready meals, Australia, value (A$m), 2003?13 98
Figure 24: Frozen ready meals, Australia, category growth comparison, by value, 2003?13 101
Figure 25: Frozen ready meals, Australia, volume (kg, million), 2003?13 104
Figure 26: Frozen ready meals, Australia, category growth comparison, by volume, 2003?13 104
Figure 27: Frozen ready meals, Australia, company share by value (%), 2007?08 106
Figure 28: Frozen ready meals, Australia, distribution channels by value (%), 2007?08 109
Figure 29: Global ready meals market split (value terms, 2008), top five countries 117
Figure 30: Global ready meals market value, 2003–08, top five countries 119
Figure 31: Global ready meals market split (volume terms, 2008), top five countries 121
Figure 32: Global ready meals market volume, 2003–08, top five countries 123
Figure 33: Annual data review process 157


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, Australia, value by category (A$m), 2003?08 22
Table 4: Ready meals, Australia, value forecast by category (A$m), 2008?13 23
Table 5: Ready meals, Australia, value by category ($m), 2003?08 25
Table 6: Ready meals, Australia, value forecast by category ($m), 2008?13 26
Table 7: Ready meals, Australia, volume by category (kg, million), 2003?08 28
Table 8: Ready meals, Australia, volume forecast by category (kg, million), 2008?13 29
Table 9: Ready meals, Australia, brand share by value (%), 2007?08 31
Table 10: Ready meals, Australia, value by brand (A$m), 2007?08 32
Table 11: Ready meals, Australia, company share by value (%), 2007?08 34
Table 12: Ready meals, Australia, value by company (A$m), 2007?08 35
Table 13: Ready meals, Australia, distribution channels by value (%), 2007?08 36
Table 14: Ready meals, Australia, value by distribution channel (A$m), 2007?08 36
Table 15: Ready meals, Australia, expenditure per capita (A$), 2003?08 38
Table 16: Ready meals, Australia, forecast expenditure per capita (A$), 2008?13 39
Table 17: Ready meals, Australia, expenditure per capita ($), 2003?08 39
Table 18: Ready meals, Australia, forecast expenditure per capita ($), 2008?13 40
Table 19: Ready meals, Australia, consumption per capita (kg), 2003?08 40
Table 20: Ready meals, Australia, forecast consumption per capita (kg), 2008?13 41
Table 21: McCain Foods Limited key facts 42
Table 22: Nestle S.A. key facts 43
Table 23: Canned ready meals, Australia, value by segment (A$m), 2003?08 46
Table 24: Canned ready meals, Australia, value forecast by segment (A$m), 2008?13 47
Table 25: Canned ready meals, Australia, value by segment ($m), 2003?08 49
Table 26: Canned ready meals, Australia, value forecast by segment ($m), 2008?13 50
Table 27: Canned ready meals, Australia, volume by segment (kg, million), 2003?08 52
Table 28: Canned ready meals, Australia, volume forecast by segment (kg, million), 2008?13 53
Table 29: Canned ready meals, Australia, brand share by value (%), 2007?08 55
Table 30: Canned ready meals, Australia, value by brand (A$m), 2007?08 55
Table 31: Canned ready meals, Australia, company share by value (%), 2007?08 57
Table 32: Canned ready meals, Australia, value by company (A$m), 2007?08 57
Table 33: Canned ready meals, Australia, distribution channels by value (%), 2007?08 58
Table 34: Canned ready meals, Australia, value by distribution channel (A$m), 2007?08 58
Table 35: Canned ready meals, Australia, expenditure per capita (A$), 2003?08 60
Table 36: Canned ready meals, Australia, forecast expenditure per capita (A$), 2008?13 61
Table 37: Canned ready meals, Australia, expenditure per capita ($), 2003?08 61
Table 38: Canned ready meals, Australia, forecast expenditure per capita ($), 2008?13 62
Table 39: Canned ready meals, Australia, consumption per capita (kg), 2003?08 62
Table 40: Canned ready meals, Australia, forecast consumption per capita (kg), 2008?13 63
Table 41: Chilled ready meals, Australia, value by segment (A$m), 2003?08 64
Table 42: Chilled ready meals, Australia, value forecast by segment (A$m), 2008?13 65
Table 43: Chilled ready meals, Australia, value by segment ($m), 2003?08 67
Table 44: Chilled ready meals, Australia, value forecast by segment ($m), 2008?13 68
Table 45: Chilled ready meals, Australia, volume by segment (kg, million), 2003?08 70
Table 46: Chilled ready meals, Australia, volume forecast by segment (kg, million), 2008?13 71
Table 47: Chilled ready meals, Australia, brand share by value (%), 2007?08 73
Table 48: Chilled ready meals, Australia, value by brand (A$m), 2007?08 74
Table 49: Chilled ready meals, Australia, company share by value (%), 2007?08 76
Table 50: Chilled ready meals, Australia, value by company (A$m), 2007?08 76
Table 51: Chilled ready meals, Australia, distribution channels by value (%), 2007?08 77
Table 52: Chilled ready meals, Australia, value by distribution channel (A$m), 2007?08 77
Table 53: Chilled ready meals, Australia, expenditure per capita (A$), 2003?08 79
Table 54: Chilled ready meals, Australia, forecast expenditure per capita (A$), 2008?13 80
Table 55: Chilled ready meals, Australia, expenditure per capita ($), 2003?08 80
Table 56: Chilled ready meals, Australia, forecast expenditure per capita ($), 2008?13 81
Table 57: Chilled ready meals, Australia, consumption per capita (kg), 2003?08 81
Table 58: Chilled ready meals, Australia, forecast consumption per capita (kg), 2008?13 82
Table 59: Dried ready meals, Australia, value (A$m), 2003?08 83
Table 60: Dried ready meals, Australia, value forecast (A$m), 2008?13 84
Table 61: Dried ready meals, Australia, value ($m), 2003?08 85
Table 62: Dried ready meals, Australia, value forecast ($m), 2008?13 85
Table 63: Dried ready meals, Australia, volume (kg, million), 2003?08 86
Table 64: Dried ready meals, Australia, volume forecast (kg, million), 2008?13 87
Table 65: Dried ready meals, Australia, brand share by value (%), 2007?08 88
Table 66: Dried ready meals, Australia, value by brand (A$m), 2007?08 88
Table 67: Dried ready meals, Australia, company share by value (%), 2007?08 90
Table 68: Dried ready meals, Australia, value by company (A$m), 2007?08 90
Table 69: Dried ready meals, Australia, distribution channels by value (%), 2007?08 91
Table 70: Dried ready meals, Australia, value by distribution channel (A$m), 2007?08 91
Table 71: Dried ready meals, Australia, expenditure per capita (A$), 2003?08 93
Table 72: Dried ready meals, Australia, forecast expenditure per capita (A$), 2008?13 93
Table 73: Dried ready meals, Australia, expenditure per capita ($), 2003?08 94
Table 74: Dried ready meals, Australia, forecast expenditure per capita ($), 2008?13 94
Table 75: Dried ready meals, Australia, consumption per capita (kg), 2003?08 95
Table 76: Dried ready meals, Australia, forecast consumption per capita (kg), 2008?13 95
Table 77: Frozen ready meals, Australia, value by segment (A$m), 2003?08 96
Table 78: Frozen ready meals, Australia, value forecast by segment (A$m), 2008?13 97
Table 79: Frozen ready meals, Australia, value by segment ($m), 2003?08 99
Table 80: Frozen ready meals, Australia, value forecast by segment ($m), 2008?13 100
Table 81: Frozen ready meals, Australia, volume by segment (kg, million), 2003?08 102
Table 82: Frozen ready meals, Australia, volume forecast by segment (kg, million), 2008?13 103
Table 83: Frozen ready meals, Australia, brand share by value (%), 2007?08 105
Table 84: Frozen ready meals, Australia, value by brand (A$m), 2007?08 105
Table 85: Frozen ready meals, Australia, company share by value (%), 2007?08 107
Table 86: Frozen ready meals, Australia, value by company (A$m), 2007?08 107
Table 87: Frozen ready meals, Australia, distribution channels by value (%), 2007?08 108
Table 88: Frozen ready meals, Australia, value by distribution channel (A$m), 2007?08 108
Table 89: Frozen ready meals, Australia, expenditure per capita (A$), 2003?08 110
Table 90: Frozen ready meals, Australia, forecast expenditure per capita (A$), 2008?13 111
Table 91: Frozen ready meals, Australia, expenditure per capita ($), 2003?08 112
Table 92: Frozen ready meals, Australia, forecast expenditure per capita ($), 2008?13 113
Table 93: Frozen ready meals, Australia, consumption per capita (kg), 2003?08 114
Table 94: Frozen ready meals, Australia, forecast consumption per capita (kg), 2008?13 115
Table 95: Global ready meals market value, 2008 116
Table 96: Global ready meals market split (value terms ($m), 2008), top five countries 119
Table 97: Global ready meals market volume, 2008 120
Table 98: Global ready meals market split (volume terms, 2008), top five countries 123
Table 99: Leading players, top five countries 124
Table 100: Analysis of Australia’s political landscape 126
Table 101: Analysis of Australia’s economy 129
Table 102: Analysis of Australia’s social system 133
Table 103: Analysis of Australia’s technology landscape 137
Table 104: Average annual salaries for researchers across countries 139
Table 105: Comparative performance of patents received, 2000–06 140
Table 106: Analysis of Australia’s legal landscape 141
Table 107: Analysis of Australia’s environmental landscape 144
Table 108: Australia ready meals new product launches reports, by company (top five companies), 2008 148
Table 109: Australia ready meals new product launches SKUs, by company (top five companies), 2008 148
Table 110: Australia ready meals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 149
Table 111: Australia ready meals new product launches (reports), by ingredients (top 10 ingredients), 2008 149
Table 112: Australia ready meals new product launches (reports), by package tags or claims (top 10 claims), 2008 150
Table 113: Australia ready meals new product launches (recent five launches), 2008 150
Table 114: Australia population, by age group, 2003?08 (millions) 151
Table 115: Australia population forecast, by age group, 2008?13 (millions) 152
Table 116: Australia population, by gender, 2003?08 (millions) 152
Table 117: Australia population forecast, by gender, 2008?13 (millions) 153
Table 118: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 153
Table 119: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 153
Table 120: Australia real GDP, 2003?08 (A$bn, 2000 prices) 154
Table 121: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 154
Table 122: Australia real GDP, 2003?08 ($bn, 2000 prices) 154
Table 123: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 155
Table 124: Australia consumer price index, 2003?08 (2000=100) 155
Table 125: Australia consumer price index, 2008?13 (2000=100) 155

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