Ready Meals in Denmark to 2013

Introduction

This databook provides key data and information on the ready meals market in Denmark. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the ready meals market, including company overview, key facts and business description

Highlights

The market for ready meals in Denmark increased at a compound annual growth rate of 0.4% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Denmark, accounting for a share of 56.9%.

Leading players in Danish ready meals market include Danish Crown Group, Ardo N.V. and Orkla Foods.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Denmark

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Denmark increased at a compound annual growth rate of 0.4% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Denmark, accounting for a share of 56.9%.

Leading players in Danish ready meals market include Danish Crown Group, Ardo N.V. and Orkla Foods.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Danish Krone), 2003?08 21
Value analysis (Danish Krone), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Danish Crown Amba 40
Orkla ASA 42
Chapter 5 Category Analysis: Canned ready meals 45
Value analysis (Danish Krone), 2003?08 45
Value analysis (Danish Krone), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Chilled ready meals 62
Value analysis (Danish Krone), 2003?08 62
Value analysis (Danish Krone), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Dried ready meals 80
Value analysis (Danish Krone), 2003?08 80
Value analysis (Danish Krone), 2008?13 81
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Frozen ready meals 93
Value analysis (Danish Krone), 2003?08 93
Value analysis (Danish Krone), 2008?13 94
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 99
Volume analysis, 2008?13 100
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 9 Country Comparison 113
Value 113
Volume 117
Market share 121
Chapter 10 PESTLE Analysis 122
Summary 122
Political analysis 123
Economic analysis 126
Social analysis 129
Technology analysis 132
Legal analysis 136
Environmental analysis 139
Chapter 11 New Product Development 142
Product launches over time 142
Recent product launches 144
Chapter 12 Macroeconomic Profile 145
Macroeconomic indicators 145
Chapter 13 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 14 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155


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LIST OF FIGURES
Figure 1: Ready meals, Denmark, value (DKKm), 2003?13 23
Figure 2: Ready meals, Denmark, category growth comparison, by value, 2003?13 26
Figure 3: Ready meals, Denmark, volume (kg, million), 2003?13 29
Figure 4: Ready meals, Denmark, category growth comparison, by volume, 2003?13 29
Figure 5: Ready meals, Denmark, company share by value (%), 2007?08 32
Figure 6: Ready meals, Denmark, distribution channels by value (%), 2007?08 35
Figure 7: Canned ready meals, Denmark, value (DKKm), 2003?13 47
Figure 8: Canned ready meals, Denmark, category growth comparison, by value, 2003?13 50
Figure 9: Canned ready meals, Denmark, volume (kg, million), 2003?13 53
Figure 10: Canned ready meals, Denmark, category growth comparison, by volume, 2003?13 53
Figure 11: Canned ready meals, Denmark, distribution channels by value (%), 2007?08 57
Figure 12: Chilled ready meals, Denmark, value (DKKm), 2003?13 64
Figure 13: Chilled ready meals, Denmark, category growth comparison, by value, 2003?13 67
Figure 14: Chilled ready meals, Denmark, volume (kg, million), 2003?13 70
Figure 15: Chilled ready meals, Denmark, category growth comparison, by volume, 2003?13 70
Figure 16: Chilled ready meals, Denmark, company share by value (%), 2007?08 72
Figure 17: Chilled ready meals, Denmark, distribution channels by value (%), 2007?08 75
Figure 18: Dried ready meals, Denmark, value (DKKm), 2003?13 81
Figure 19: Dried ready meals, Denmark, volume (kg, million), 2003?13 84
Figure 20: Dried ready meals, Denmark, company share by value (%), 2007?08 86
Figure 21: Dried ready meals, Denmark, distribution channels by value (%), 2007?08 89
Figure 22: Frozen ready meals, Denmark, value (DKKm), 2003?13 95
Figure 23: Frozen ready meals, Denmark, category growth comparison, by value, 2003?13 98
Figure 24: Frozen ready meals, Denmark, volume (kg, million), 2003?13 101
Figure 25: Frozen ready meals, Denmark, category growth comparison, by volume, 2003?13 101
Figure 26: Frozen ready meals, Denmark, company share by value (%), 2007?08 103
Figure 27: Frozen ready meals, Denmark, distribution channels by value (%), 2007?08 106
Figure 28: Global ready meals market split (value terms, 2008), top five countries 114
Figure 29: Global ready meals market value, 2003–08, top five countries 116
Figure 30: Global ready meals market split (volume terms, 2008), top five countries 118
Figure 31: Global ready meals market volume, 2003–08, top five countries 120
Figure 32: Annual data review process 151


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, Denmark, value by category (DKKm), 2003?08 21
Table 4: Ready meals, Denmark, value forecast by category (DKKm), 2008?13 22
Table 5: Ready meals, Denmark, value by category ($m), 2003?08 24
Table 6: Ready meals, Denmark, value forecast by category ($m), 2008?13 25
Table 7: Ready meals, Denmark, volume by category (kg, million), 2003?08 27
Table 8: Ready meals, Denmark, volume forecast by category (kg, million), 2008?13 28
Table 9: Ready meals, Denmark, brand share by value (%), 2007?08 30
Table 10: Ready meals, Denmark, value by brand (DKKm), 2007?08 31
Table 11: Ready meals, Denmark, company share by value (%), 2007?08 33
Table 12: Ready meals, Denmark, value by company (DKKm), 2007?08 33
Table 13: Ready meals, Denmark, distribution channels by value (%), 2007?08 34
Table 14: Ready meals, Denmark, value by distribution channel (DKKm), 2007?08 34
Table 15: Ready meals, Denmark, expenditure per capita (DKK), 2003?08 36
Table 16: Ready meals, Denmark, forecast expenditure per capita (DKK), 2008?13 37
Table 17: Ready meals, Denmark, expenditure per capita ($), 2003?08 37
Table 18: Ready meals, Denmark, forecast expenditure per capita ($), 2008?13 38
Table 19: Ready meals, Denmark, consumption per capita (kg), 2003?08 38
Table 20: Ready meals, Denmark, forecast consumption per capita (kg), 2008?13 39
Table 21: Danish Crown Amba key facts 40
Table 22: Orkla ASA key facts 42
Table 23: Canned ready meals, Denmark, value by segment (DKKm), 2003?08 45
Table 24: Canned ready meals, Denmark, value forecast by segment (DKKm), 2008?13 46
Table 25: Canned ready meals, Denmark, value by segment ($m), 2003?08 48
Table 26: Canned ready meals, Denmark, value forecast by segment ($m), 2008?13 49
Table 27: Canned ready meals, Denmark, volume by segment (kg, million), 2003?08 51
Table 28: Canned ready meals, Denmark, volume forecast by segment (kg, million), 2008?13 52
Table 29: Canned ready meals, Denmark, brand share by value (%), 2007?08 54
Table 30: Canned ready meals, Denmark, value by brand (DKKm), 2007?08 54
Table 31: Canned ready meals, Denmark, company share by value (%), 2007?08 55
Table 32: Canned ready meals, Denmark, value by company (DKKm), 2007?08 55
Table 33: Canned ready meals, Denmark, distribution channels by value (%), 2007?08 56
Table 34: Canned ready meals, Denmark, value by distribution channel (DKKm), 2007?08 56
Table 35: Canned ready meals, Denmark, expenditure per capita (DKK), 2003?08 58
Table 36: Canned ready meals, Denmark, forecast expenditure per capita (DKK), 2008?13 59
Table 37: Canned ready meals, Denmark, expenditure per capita ($), 2003?08 59
Table 38: Canned ready meals, Denmark, forecast expenditure per capita ($), 2008?13 60
Table 39: Canned ready meals, Denmark, consumption per capita (kg), 2003?08 60
Table 40: Canned ready meals, Denmark, forecast consumption per capita (kg), 2008?13 61
Table 41: Chilled ready meals, Denmark, value by segment (DKKm), 2003?08 62
Table 42: Chilled ready meals, Denmark, value forecast by segment (DKKm), 2008?13 63
Table 43: Chilled ready meals, Denmark, value by segment ($m), 2003?08 65
Table 44: Chilled ready meals, Denmark, value forecast by segment ($m), 2008?13 66
Table 45: Chilled ready meals, Denmark, volume by segment (kg, million), 2003?08 68
Table 46: Chilled ready meals, Denmark, volume forecast by segment (kg, million), 2008?13 69
Table 47: Chilled ready meals, Denmark, brand share by value (%), 2007?08 71
Table 48: Chilled ready meals, Denmark, value by brand (DKKm), 2007?08 71
Table 49: Chilled ready meals, Denmark, company share by value (%), 2007?08 73
Table 50: Chilled ready meals, Denmark, value by company (DKKm), 2007?08 73
Table 51: Chilled ready meals, Denmark, distribution channels by value (%), 2007?08 74
Table 52: Chilled ready meals, Denmark, value by distribution channel (DKKm), 2007?08 74
Table 53: Chilled ready meals, Denmark, expenditure per capita (DKK), 2003?08 76
Table 54: Chilled ready meals, Denmark, forecast expenditure per capita (DKK), 2008?13 77
Table 55: Chilled ready meals, Denmark, expenditure per capita ($), 2003?08 77
Table 56: Chilled ready meals, Denmark, forecast expenditure per capita ($), 2008?13 78
Table 57: Chilled ready meals, Denmark, consumption per capita (kg), 2003?08 78
Table 58: Chilled ready meals, Denmark, forecast consumption per capita (kg), 2008?13 79
Table 59: Dried ready meals, Denmark, value (DKKm), 2003?08 80
Table 60: Dried ready meals, Denmark, value forecast (DKKm), 2008?13 81
Table 61: Dried ready meals, Denmark, value ($m), 2003?08 82
Table 62: Dried ready meals, Denmark, value forecast ($m), 2008?13 82
Table 63: Dried ready meals, Denmark, volume (kg, million), 2003?08 83
Table 64: Dried ready meals, Denmark, volume forecast (kg, million), 2008?13 84
Table 65: Dried ready meals, Denmark, brand share by value (%), 2007?08 85
Table 66: Dried ready meals, Denmark, value by brand (DKKm), 2007?08 85
Table 67: Dried ready meals, Denmark, company share by value (%), 2007?08 87
Table 68: Dried ready meals, Denmark, value by company (DKKm), 2007?08 87
Table 69: Dried ready meals, Denmark, distribution channels by value (%), 2007?08 88
Table 70: Dried ready meals, Denmark, value by distribution channel (DKKm), 2007?08 88
Table 71: Dried ready meals, Denmark, expenditure per capita (DKK), 2003?08 90
Table 72: Dried ready meals, Denmark, forecast expenditure per capita (DKK), 2008?13 90
Table 73: Dried ready meals, Denmark, expenditure per capita ($), 2003?08 91
Table 74: Dried ready meals, Denmark, forecast expenditure per capita ($), 2008?13 91
Table 75: Dried ready meals, Denmark, consumption per capita (kg), 2003?08 92
Table 76: Dried ready meals, Denmark, forecast consumption per capita (kg), 2008?13 92
Table 77: Frozen ready meals, Denmark, value by segment (DKKm), 2003?08 93
Table 78: Frozen ready meals, Denmark, value forecast by segment (DKKm), 2008?13 94
Table 79: Frozen ready meals, Denmark, value by segment ($m), 2003?08 96
Table 80: Frozen ready meals, Denmark, value forecast by segment ($m), 2008?13 97
Table 81: Frozen ready meals, Denmark, volume by segment (kg, million), 2003?08 99
Table 82: Frozen ready meals, Denmark, volume forecast by segment (kg, million), 2008?13 100
Table 83: Frozen ready meals, Denmark, brand share by value (%), 2007?08 102
Table 84: Frozen ready meals, Denmark, value by brand (DKKm), 2007?08 102
Table 85: Frozen ready meals, Denmark, company share by value (%), 2007?08 104
Table 86: Frozen ready meals, Denmark, value by company (DKKm), 2007?08 104
Table 87: Frozen ready meals, Denmark, distribution channels by value (%), 2007?08 105
Table 88: Frozen ready meals, Denmark, value by distribution channel (DKKm), 2007?08 105
Table 89: Frozen ready meals, Denmark, expenditure per capita (DKK), 2003?08 107
Table 90: Frozen ready meals, Denmark, forecast expenditure per capita (DKK), 2008?13 108
Table 91: Frozen ready meals, Denmark, expenditure per capita ($), 2003?08 109
Table 92: Frozen ready meals, Denmark, forecast expenditure per capita ($), 2008?13 110
Table 93: Frozen ready meals, Denmark, consumption per capita (kg), 2003?08 111
Table 94: Frozen ready meals, Denmark, forecast consumption per capita (kg), 2008?13 112
Table 95: Global ready meals market value, 2008 113
Table 96: Global ready meals market split (value terms ($m), 2008), top five countries 116
Table 97: Global ready meals market volume, 2008 117
Table 98: Global ready meals market split (volume terms, 2008), top five countries 120
Table 99: Leading players, top five countries 121
Table 100: Analysis of Denmark’s political landscape 123
Table 101: Analysis of the Danish economy 126
Table 102: Analysis of Denmark’s social system 129
Table 103: Analysis of Denmark’s technology landscape 132
Table 104: Analysis of Denmark’s legal landscape 136
Table 105: Analysis of Denmark’s environmental landscape 139
Table 106: Denmark ready meals new product launches reports, by company, 2008 142
Table 107: Denmark ready meals new product launches SKUs, by company, 2008 142
Table 108: Denmark ready meals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 143
Table 109: Denmark ready meals new product launches (reports), by ingredients, 2008 143
Table 110: Denmark ready meals new product launches (reports), by package tags or claims, 2008 144
Table 111: Denmark ready meals new product launches (recent five launches), 2008 144
Table 112: Denmark population, by age group, 2003?08 (millions) 145
Table 113: Denmark population forecast, by age group, 2008?13 (millions) 146
Table 114: Denmark population, by gender, 2003?08 (millions) 146
Table 115: Denmark population forecast, by gender, 2008?13 (millions) 147
Table 116: Denmark nominal GDP, 2003?08 (DKKbn, nominal prices) 147
Table 117: Denmark nominal GDP forecast, 2008?13 (DKKbn, nominal prices) 147
Table 118: Denmark real GDP, 2003?08 (DKKbn, 2000 prices) 148
Table 119: Denmark real GDP forecast, 2008?13 (DKKbn, 2000 prices) 148
Table 120: Denmark real GDP, 2003?08 ($bn, 2000 prices) 148
Table 121: Denmark real GDP forecast, 2008?13 ($bn, 2000 prices) 149
Table 122: Denmark consumer price index, 2003?08 (2000=100) 149
Table 123: Denmark consumer price index, 2008?13 (2000=100) 149

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