Ready Meals in Eastern Europe to 2013

Introduction

This databook provides key data and information on the ready meals market covering 11 countries in Eastern Europe. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: frozen ready meals, chilled ready meals, canned ready meals and dried ready meals

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for ready meals in Eastern Europe increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Eastern Europe, accounting for a share of 62.8%.

The leading players in the Eastern European ready meals market include Hortex Holding SA, Hortino ZPOW Lezajsk Sp. z o.o. and Donetski kombinat.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Eastern Europe increased at a compound annual growth rate of 7.4% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Eastern Europe, accounting for a share of 62.8%.

The leading players in the Eastern European ready meals market include Hortex Holding SA, Hortino ZPOW Lezajsk Sp. z o.o. and Donetski kombinat.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Eastern Europe Ready Meals - Market Overview 23
Value analysis (US dollar), 2003?08 23
Value analysis (US dollar), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Category Analysis: Canned ready meals 37
Value analysis (US dollar), 2003?08 37
Value analysis (US dollar), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 6 Category Analysis: Chilled ready meals 51
Value analysis (US dollar), 2003?08 51
Value analysis (US dollar), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 7 Category Analysis: Dried ready meals 65
Value analysis (US dollar), 2003?08 65
Value analysis (US dollar), 2008?13 66
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 8 Category Analysis: Frozen ready meals 76
Value analysis (US dollar), 2003?08 76
Value analysis (US dollar), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 9 Research Methodology 91
Methodology overview 91
Secondary research 92
Market modeling 93
Creating an initial data model 93
Revising the initial data model 93
Creating a final estimate 94
Creating demographic value splits 94
Primary research 94
Data finalization 95
Ongoing research 95
Chapter 10 APPENDIX 96
Future readings 96
How to contact experts in your industry 96
Disclaimer 96


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LIST OF FIGURES
Figure 1: Ready meals, Eastern Europe, value ($m), 2003?13 25
Figure 2: Ready meals, Eastern Europe, category growth comparison, by value, 2003?13 25
Figure 3: Ready meals, Eastern Europe, volume (kg, million), 2003?13 28
Figure 4: Ready meals, Eastern Europe, category growth comparison, by volume, 2003?13 28
Figure 5: Ready meals, Eastern Europe, company share (top five companies) by value (%), 2007?08 31
Figure 6: Ready meals, Eastern Europe, distribution channels by value (%), 2007?08 33
Figure 7: Canned ready meals, Eastern Europe, value ($m), 2003?13 39
Figure 8: Canned ready meals, Eastern Europe, category growth comparison, by value, 2003?13 39
Figure 9: Canned ready meals, Eastern Europe, volume (kg, million), 2003?13 42
Figure 10: Canned ready meals, Eastern Europe, category growth comparison, by volume, 2003?13 42
Figure 11: Canned ready meals, Eastern Europe, company share (top five companies) by value (%), 2007?08 45
Figure 12: Canned ready meals, Eastern Europe, distribution channels by value (%), 2007?08 47
Figure 13: Chilled ready meals, Eastern Europe, value ($m), 2003?13 53
Figure 14: Chilled ready meals, Eastern Europe, category growth comparison, by value, 2003?13 53
Figure 15: Chilled ready meals, Eastern Europe, volume (kg, million), 2003?13 56
Figure 16: Chilled ready meals, Eastern Europe, category growth comparison, by volume, 2003?13 56
Figure 17: Chilled ready meals, Eastern Europe, company share (top five companies) by value (%), 2007?08 59
Figure 18: Chilled ready meals, Eastern Europe, distribution channels by value (%), 2007?08 61
Figure 19: Dried ready meals, Eastern Europe, value ($m), 2003?13 66
Figure 20: Dried ready meals, Eastern Europe, volume (kg, million), 2003?13 68
Figure 21: Dried ready meals, Eastern Europe, company share (top five companies) by value (%), 2007?08 71
Figure 22: Dried ready meals, Eastern Europe, distribution channels by value (%), 2007?08 73
Figure 23: Frozen ready meals, Eastern Europe, value ($m), 2003?13 78
Figure 24: Frozen ready meals, Eastern Europe, category growth comparison, by value, 2003?13 78
Figure 25: Frozen ready meals, Eastern Europe, volume (kg, million), 2003?13 81
Figure 26: Frozen ready meals, Eastern Europe, category growth comparison, by volume, 2003?13 81
Figure 27: Frozen ready meals, Eastern Europe, company share (top five companies) by value (%), 2007?08 84
Figure 28: Frozen ready meals, Eastern Europe, distribution channels by value (%), 2007?08 86
Figure 29: Annual data review process 92


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Eastern Europe ready meals value (country-wise), 2003?08 ($m) 19
Table 4: Eastern Europe ready meals value (country-wise) forecast, 2008?13 ($m) 20
Table 5: Eastern Europe ready meals volume (country-wise), 2003?08 (kg, million) 21
Table 6: Eastern Europe ready meals volume (country-wise) forecast, 2008?13 (kg, million) 22
Table 7: Ready meals, Eastern Europe, value by category ($m), 2003?08 23
Table 8: Ready meals, Eastern Europe, value forecast by category ($m), 2008?13 24
Table 9: Ready meals, Eastern Europe, volume by category (kg, million), 2003?08 26
Table 10: Ready meals, Eastern Europe, volume forecast by category (kg, million), 2008?13 27
Table 11: Ready meals, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 29
Table 12: Ready meals, Eastern Europe, value by company ($m), 2007?08 30
Table 13: Ready meals, Eastern Europe, distribution channels by value (%), 2007?08 32
Table 14: Ready meals, Eastern Europe, value by distribution channel ($m), 2007?08 32
Table 15: Ready meals, Eastern Europe, expenditure per capita ($), 2003?08 34
Table 16: Ready meals, Eastern Europe, forecast expenditure per capita ($), 2008?13 35
Table 17: Ready meals, Eastern Europe, consumption per capita (kg), 2003?08 35
Table 18: Ready meals, Eastern Europe, forecast consumption per capita (kg), 2008?13 36
Table 19: Canned ready meals, Eastern Europe, value by segment ($m), 2003?08 37
Table 20: Canned ready meals, Eastern Europe, value forecast by segment ($m), 2008?13 38
Table 21: Canned ready meals, Eastern Europe, volume by segment (kg, million), 2003?08 40
Table 22: Canned ready meals, Eastern Europe, volume forecast by segment (kg, million), 2008?13 41
Table 23: Canned ready meals, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 43
Table 24: Canned ready meals, Eastern Europe, value by company ($m), 2007?08 44
Table 25: Canned ready meals, Eastern Europe, distribution channels by value (%), 2007?08 46
Table 26: Canned ready meals, Eastern Europe, value by distribution channel ($m), 2007?08 46
Table 27: Canned ready meals, Eastern Europe, expenditure per capita ($), 2003?08 48
Table 28: Canned ready meals, Eastern Europe, forecast expenditure per capita ($), 2008?13 49
Table 29: Canned ready meals, Eastern Europe, consumption per capita (kg), 2003?08 50
Table 30: Canned ready meals, Eastern Europe, forecast consumption per capita (kg), 2008?13 50
Table 31: Chilled ready meals, Eastern Europe, value by segment ($m), 2003?08 51
Table 32: Chilled ready meals, Eastern Europe, value forecast by segment ($m), 2008?13 52
Table 33: Chilled ready meals, Eastern Europe, volume by segment (kg, million), 2003?08 54
Table 34: Chilled ready meals, Eastern Europe, volume forecast by segment (kg, million), 2008?13 55
Table 35: Chilled ready meals, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 57
Table 36: Chilled ready meals, Eastern Europe, value by company ($m), 2007?08 58
Table 37: Chilled ready meals, Eastern Europe, distribution channels by value (%), 2007?08 60
Table 38: Chilled ready meals, Eastern Europe, value by distribution channel ($m), 2007?08 60
Table 39: Chilled ready meals, Eastern Europe, expenditure per capita ($), 2003?08 62
Table 40: Chilled ready meals, Eastern Europe, forecast expenditure per capita ($), 2008?13 63
Table 41: Chilled ready meals, Eastern Europe, consumption per capita (kg), 2003?08 63
Table 42: Chilled ready meals, Eastern Europe, forecast consumption per capita (kg), 2008?13 64
Table 43: Dried ready meals, Eastern Europe, value ($m), 2003?08 65
Table 44: Dried ready meals, Eastern Europe, value forecast ($m), 2008?13 66
Table 45: Dried ready meals, Eastern Europe, volume (kg, million), 2003?08 67
Table 46: Dried ready meals, Eastern Europe, volume forecast (kg, million), 2008?13 68
Table 47: Dried ready meals, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 69
Table 48: Dried ready meals, Eastern Europe, value by company ($m), 2007?08 70
Table 49: Dried ready meals, Eastern Europe, distribution channels by value (%), 2007?08 72
Table 50: Dried ready meals, Eastern Europe, value by distribution channel ($m), 2007?08 72
Table 51: Dried ready meals, Eastern Europe, expenditure per capita ($), 2003?08 74
Table 52: Dried ready meals, Eastern Europe, forecast expenditure per capita ($), 2008?13 74
Table 53: Dried ready meals, Eastern Europe, consumption per capita (kg), 2003?08 75
Table 54: Dried ready meals, Eastern Europe, forecast consumption per capita (kg), 2008?13 75
Table 55: Frozen ready meals, Eastern Europe, value by segment ($m), 2003?08 76
Table 56: Frozen ready meals, Eastern Europe, value forecast by segment ($m), 2008?13 77
Table 57: Frozen ready meals, Eastern Europe, volume by segment (kg, million), 2003?08 79
Table 58: Frozen ready meals, Eastern Europe, volume forecast by segment (kg, million), 2008?13 80
Table 59: Frozen ready meals, Eastern Europe, company share (top 20 companies) by value (%), 2007?08 82
Table 60: Frozen ready meals, Eastern Europe, value by company ($m), 2007?08 83
Table 61: Frozen ready meals, Eastern Europe, distribution channels by value (%), 2007?08 85
Table 62: Frozen ready meals, Eastern Europe, value by distribution channel ($m), 2007?08 85
Table 63: Frozen ready meals, Eastern Europe, expenditure per capita ($), 2003?08 87
Table 64: Frozen ready meals, Eastern Europe, forecast expenditure per capita ($), 2008?13 88
Table 65: Frozen ready meals, Eastern Europe, consumption per capita (kg), 2003?08 89
Table 66: Frozen ready meals, Eastern Europe, forecast consumption per capita (kg), 2008?13 90

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