Ready Meals in Egypt to 2013

Introduction

This databook provides key data and information on the ready meals market in Egypt. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data`

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the ready meals market, including company overview, key facts and business description

Highlights

The market for ready meals in Egypt increased at a compound annual growth rate of 5% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Egypt, accounting for a share of 78.5%.

Leading players in Egyptian ready meals market include Americana Group, Al Motaheda Foods and Ajwa Holding.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Egypt

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Egypt increased at a compound annual growth rate of 5% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Egypt, accounting for a share of 78.5%.

Leading players in Egyptian ready meals market include Americana Group, Al Motaheda Foods and Ajwa Holding.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Egyptian Pound), 2003?08 21
Value analysis (Egyptian Pound), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
ConAgra Foods, Inc. 41
Nestlé SA 43
Chapter 5 Category Analysis: Canned ready meals 46
Value analysis (Egyptian Pound), 2003?08 46
Value analysis (Egyptian Pound), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Chilled ready meals 64
Value analysis (Egyptian Pound), 2003?08 64
Value analysis (Egyptian Pound), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Dried ready meals 82
Value analysis (Egyptian Pound), 2003?08 82
Value analysis (Egyptian Pound), 2008?13 83
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Frozen ready meals 95
Value analysis (Egyptian Pound), 2003?08 95
Value analysis (Egyptian Pound), 2008?13 96
Value analysis (US dollars), 2003?08 98
Value analysis (US dollars), 2008?13 99
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 9 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 10 PESTLE analysis 124
Summary 124
Political analysis 125
Economic analysis 128
Social analysis 131
Technological analysis 134
Legal analysis 138
Environmental analysis 141
Chapter 11 Macroeconomic Profile 143
Macroeconomic indicators 143
Chapter 12 Research Methodology 148
Methodology overview 148
Secondary research 149
Market modeling 150
Creating an initial data model 150
Revising the initial data model 150
Creating a final estimate 151
Creating demographic value splits 151
Primary research 151
Data finalization 152
Ongoing research 152
Chapter 13 APPENDIX 153
Future readings 153
How to contact experts in your industry 153
Disclaimer 153


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LIST OF FIGURES
Figure 1: Ready meals, Egypt, value (EGPm), 2003?13 23
Figure 2: Ready meals, Egypt, category growth comparison, by value, 2003?13 26
Figure 3: Ready meals, Egypt, volume (kg, million), 2003?13 29
Figure 4: Ready meals, Egypt, category growth comparison, by volume, 2003?13 29
Figure 5: Ready meals, Egypt, company share by value (%), 2007?08 32
Figure 6: Ready meals, Egypt, distribution channels by value (%), 2007?08 36
Figure 7: Canned ready meals, Egypt, value (EGPm), 2003?13 48
Figure 8: Canned ready meals, Egypt, category growth comparison, by value, 2003?13 51
Figure 9: Canned ready meals, Egypt, volume (kg, million), 2003?13 54
Figure 10: Canned ready meals, Egypt, category growth comparison, by volume, 2003?13 54
Figure 11: Canned ready meals, Egypt, company share by value (%), 2007?08 56
Figure 12: Canned ready meals, Egypt, distribution channels by value (%), 2007?08 59
Figure 13: Chilled ready meals, Egypt, value (EGPm), 2003?13 66
Figure 14: Chilled ready meals, Egypt, category growth comparison, by value, 2003?13 69
Figure 15: Chilled ready meals, Egypt, volume (kg, million), 2003?13 72
Figure 16: Chilled ready meals, Egypt, category growth comparison, by volume, 2003?13 73
Figure 17: Chilled ready meals, Egypt, distribution channels by value (%), 2007?08 77
Figure 18: Dried ready meals, Egypt, value (EGPm), 2003?13 83
Figure 19: Dried ready meals, Egypt, volume (kg, million), 2003?13 86
Figure 20: Dried ready meals, Egypt, company share by value (%), 2007?08 88
Figure 21: Dried ready meals, Egypt, distribution channels by value (%), 2007?08 91
Figure 22: Frozen ready meals, Egypt, value (EGPm), 2003?13 97
Figure 23: Frozen ready meals, Egypt, category growth comparison, by value, 2003?13 100
Figure 24: Frozen ready meals, Egypt, volume (kg, million), 2003?13 103
Figure 25: Frozen ready meals, Egypt, category growth comparison, by volume, 2003?13 103
Figure 26: Frozen ready meals, Egypt, company share by value (%), 2007?08 105
Figure 27: Frozen ready meals, Egypt, distribution channels by value (%), 2007?08 108
Figure 28: Global ready meals market split (value terms, 2008), top five countries 116
Figure 29: Global ready meals market value, 2003–08, top five countries 118
Figure 30: Global ready meals market split (volume terms, 2008), top five countries 120
Figure 31: Global ready meals market volume, 2003–08, top five countries 122
Figure 32: Annual data review process 149


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, Egypt, value by category (EGPm), 2003?08 21
Table 4: Ready meals, Egypt, value forecast by category (EGPm), 2008?13 22
Table 5: Ready meals, Egypt, value by category ($m), 2003?08 24
Table 6: Ready meals, Egypt, value forecast by category ($m), 2008?13 25
Table 7: Ready meals, Egypt, volume by category (kg, million), 2003?08 27
Table 8: Ready meals, Egypt, volume forecast by category (kg, million), 2008?13 28
Table 9: Ready meals, Egypt, brand share by value (%), 2007?08 30
Table 10: Ready meals, Egypt, value by brand (EGPm), 2007?08 31
Table 11: Ready meals, Egypt, company share by value (%), 2007?08 33
Table 12: Ready meals, Egypt, value by company (EGPm), 2007?08 34
Table 13: Ready meals, Egypt, distribution channels by value (%), 2007?08 35
Table 14: Ready meals, Egypt, value by distribution channel (EGPm), 2007?08 35
Table 15: Ready meals, Egypt, expenditure per capita (EGP), 2003?08 37
Table 16: Ready meals, Egypt, forecast expenditure per capita (EGP), 2008?13 38
Table 17: Ready meals, Egypt, expenditure per capita ($), 2003?08 38
Table 18: Ready meals, Egypt, forecast expenditure per capita ($), 2008?13 39
Table 19: Ready meals, Egypt, consumption per capita (kg), 2003?08 39
Table 20: Ready meals, Egypt, forecast consumption per capita (kg), 2008?13 40
Table 21: ConAgra Foods, Inc. key facts 41
Table 22: Nestlé SA key facts 43
Table 23: Canned ready meals, Egypt, value by segment (EGPm), 2003?08 46
Table 24: Canned ready meals, Egypt, value forecast by segment (EGPm), 2008?13 47
Table 25: Canned ready meals, Egypt, value by segment ($m), 2003?08 49
Table 26: Canned ready meals, Egypt, value forecast by segment ($m), 2008?13 50
Table 27: Canned ready meals, Egypt, volume by segment (kg, million), 2003?08 52
Table 28: Canned ready meals, Egypt, volume forecast by segment (kg, million), 2008?13 53
Table 29: Canned ready meals, Egypt, brand share by value (%), 2007?08 55
Table 30: Canned ready meals, Egypt, value by brand (EGPm), 2007?08 55
Table 31: Canned ready meals, Egypt, company share by value (%), 2007?08 57
Table 32: Canned ready meals, Egypt, value by company (EGPm), 2007?08 57
Table 33: Canned ready meals, Egypt, distribution channels by value (%), 2007?08 58
Table 34: Canned ready meals, Egypt, value by distribution channel (EGPm), 2007?08 58
Table 35: Canned ready meals, Egypt, expenditure per capita (EGP), 2003?08 60
Table 36: Canned ready meals, Egypt, forecast expenditure per capita (EGP), 2008?13 61
Table 37: Canned ready meals, Egypt, expenditure per capita ($), 2003?08 62
Table 38: Canned ready meals, Egypt, forecast expenditure per capita ($), 2008?13 62
Table 39: Canned ready meals, Egypt, consumption per capita (kg), 2003?08 63
Table 40: Canned ready meals, Egypt, forecast consumption per capita (kg), 2008?13 63
Table 41: Chilled ready meals, Egypt, value by segment (EGPm), 2003?08 64
Table 42: Chilled ready meals, Egypt, value forecast by segment (EGPm), 2008?13 65
Table 43: Chilled ready meals, Egypt, value by segment ($m), 2003?08 67
Table 44: Chilled ready meals, Egypt, value forecast by segment ($m), 2008?13 68
Table 45: Chilled ready meals, Egypt, volume by segment (kg, million), 2003?08 70
Table 46: Chilled ready meals, Egypt, volume forecast by segment (kg, million), 2008?13 71
Table 47: Chilled ready meals, Egypt, brand share by value (%), 2007?08 74
Table 48: Chilled ready meals, Egypt, value by brand (EGPm), 2007?08 74
Table 49: Chilled ready meals, Egypt, company share by value (%), 2007?08 75
Table 50: Chilled ready meals, Egypt, value by company (EGPm), 2007?08 75
Table 51: Chilled ready meals, Egypt, distribution channels by value (%), 2007?08 76
Table 52: Chilled ready meals, Egypt, value by distribution channel (EGPm), 2007?08 76
Table 53: Chilled ready meals, Egypt, expenditure per capita (EGP), 2003?08 78
Table 54: Chilled ready meals, Egypt, forecast expenditure per capita (EGP), 2008?13 79
Table 55: Chilled ready meals, Egypt, expenditure per capita ($), 2003?08 80
Table 56: Chilled ready meals, Egypt, forecast expenditure per capita ($), 2008?13 80
Table 57: Chilled ready meals, Egypt, consumption per capita (kg), 2003?08 81
Table 58: Chilled ready meals, Egypt, forecast consumption per capita (kg), 2008?13 81
Table 59: Dried ready meals, Egypt, value (EGPm), 2003?08 82
Table 60: Dried ready meals, Egypt, value forecast (EGPm), 2008?13 83
Table 61: Dried ready meals, Egypt, value ($m), 2003?08 84
Table 62: Dried ready meals, Egypt, value forecast ($m), 2008?13 84
Table 63: Dried ready meals, Egypt, volume (kg, million), 2003?08 85
Table 64: Dried ready meals, Egypt, volume forecast (kg, million), 2008?13 86
Table 65: Dried ready meals, Egypt, brand share by value (%), 2007?08 87
Table 66: Dried ready meals, Egypt, value by brand (EGPm), 2007?08 87
Table 67: Dried ready meals, Egypt, company share by value (%), 2007?08 89
Table 68: Dried ready meals, Egypt, value by company (EGPm), 2007?08 89
Table 69: Dried ready meals, Egypt, distribution channels by value (%), 2007?08 90
Table 70: Dried ready meals, Egypt, value by distribution channel (EGPm), 2007?08 90
Table 71: Dried ready meals, Egypt, expenditure per capita (EGP), 2003?08 92
Table 72: Dried ready meals, Egypt, forecast expenditure per capita (EGP), 2008?13 92
Table 73: Dried ready meals, Egypt, expenditure per capita ($), 2003?08 93
Table 74: Dried ready meals, Egypt, forecast expenditure per capita ($), 2008?13 93
Table 75: Dried ready meals, Egypt, consumption per capita (kg), 2003?08 94
Table 76: Dried ready meals, Egypt, forecast consumption per capita (kg), 2008?13 94
Table 77: Frozen ready meals, Egypt, value by segment (EGPm), 2003?08 95
Table 78: Frozen ready meals, Egypt, value forecast by segment (EGPm), 2008?13 96
Table 79: Frozen ready meals, Egypt, value by segment ($m), 2003?08 98
Table 80: Frozen ready meals, Egypt, value forecast by segment ($m), 2008?13 99
Table 81: Frozen ready meals, Egypt, volume by segment (kg, million), 2003?08 101
Table 82: Frozen ready meals, Egypt, volume forecast by segment (kg, million), 2008?13 102
Table 83: Frozen ready meals, Egypt, brand share by value (%), 2007?08 104
Table 84: Frozen ready meals, Egypt, value by brand (EGPm), 2007?08 104
Table 85: Frozen ready meals, Egypt, company share by value (%), 2007?08 106
Table 86: Frozen ready meals, Egypt, value by company (EGPm), 2007?08 106
Table 87: Frozen ready meals, Egypt, distribution channels by value (%), 2007?08 107
Table 88: Frozen ready meals, Egypt, value by distribution channel (EGPm), 2007?08 107
Table 89: Frozen ready meals, Egypt, expenditure per capita (EGP), 2003?08 109
Table 90: Frozen ready meals, Egypt, forecast expenditure per capita (EGP), 2008?13 110
Table 91: Frozen ready meals, Egypt, expenditure per capita ($), 2003?08 111
Table 92: Frozen ready meals, Egypt, forecast expenditure per capita ($), 2008?13 112
Table 93: Frozen ready meals, Egypt, consumption per capita (kg), 2003?08 113
Table 94: Frozen ready meals, Egypt, forecast consumption per capita (kg), 2008?13 114
Table 95: Global ready meals market value, 2008 115
Table 96: Global ready meals market split (value terms ($m), 2008), top five countries 118
Table 97: Global ready meals market volume, 2008 119
Table 98: Global ready meals market split (volume terms, 2008), top five countries 122
Table 99: Leading players, top five countries 123
Table 100: Analysis of Egypt’s political landscape 125
Table 101: Analysis of Egypt’s economy 128
Table 102: Analysis of Egypt’s social system 131
Table 103: Analysis of Egypt’s technology landscape 134
Table 104: Analysis of Egypt’s legal landscape 138
Table 105: Analysis of Egypt’s environmental landscape 141
Table 106: Egypt population, by age group, 2003?08 (millions) 143
Table 107: Egypt population forecast, by age group, 2008?13 (millions) 144
Table 108: Egypt population, by gender, 2003?08 (millions) 144
Table 109: Egypt population forecast, by gender, 2008?13 (millions) 145
Table 110: Egypt nominal GDP, 2003?08 (EGPbn, nominal prices) 145
Table 111: Egypt nominal GDP forecast, 2008?13 (EGPbn, nominal prices) 145
Table 112: Egypt real GDP, 2003?08 (EGPbn, 2000 prices) 146
Table 113: Egypt real GDP forecast, 2008?13 (EGPbn, 2000 prices) 146
Table 114: Egypt real GDP, 2003?08 ($bn, 2000 prices) 146
Table 115: Egypt real GDP forecast, 2008?13 ($bn, 2000 prices) 147
Table 116: Egypt consumer price index, 2003?08 (2000=100) 147
Table 117: Egypt consumer price index, 2008?13 (2000=100) 147

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