Ready Meals in Germany to 2013

Introduction

This databook provides key data and information on the ready meals market in Germany. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the ready meals market, including company overview, key facts and business description

Highlights

The market for ready meals in Germany increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Germany, accounting for a share of 74.6%.

Leading players in German ready meals market include Frosta AG, Nestle S.A. and Unilever.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Germany

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Germany increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Germany, accounting for a share of 74.6%.

Leading players in German ready meals market include Frosta AG, Nestle S.A. and Unilever.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003?08 22
Value analysis (Euro), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Nestlé SA 42
Unilever 45
Chapter 5 Category Analysis: Canned ready meals 47
Value analysis (Euro), 2003?08 47
Value analysis (Euro), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Chilled ready meals 65
Value analysis (Euro), 2003?08 65
Value analysis (Euro), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Dried ready meals 83
Value analysis (Euro), 2003?08 83
Value analysis (Euro), 2008?13 84
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Category Analysis: Frozen ready meals 96
Value analysis (Euro), 2003?08 96
Value analysis (Euro), 2008?13 97
Value analysis (US dollars), 2003?08 99
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 102
Volume analysis, 2008?13 103
Company and brand share analysis 105
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Country Comparison 117
Value 117
Volume 121
Market share 125
Chapter 10 PESTLE analysis 126
Summary 126
Political analysis 127
Economic analysis 131
Social analysis 135
Technological analysis 139
Legal analysis 142
Environmental analysis 146
Chapter 11 New Product Development 149
Product launches over time 149
Recent product launches 151
Chapter 12 Macroeconomic Profile 152
Macroeconomic indicators 152
Chapter 13 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 14 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162


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LIST OF FIGURES
Figure 1: Ready meals, Germany, value (€m), 2003?13 24
Figure 2: Ready meals, Germany, category growth comparison, by value, 2003?13 27
Figure 3: Ready meals, Germany, volume (kg, million), 2003?13 30
Figure 4: Ready meals, Germany, category growth comparison, by volume, 2003?13 30
Figure 5: Ready meals, Germany, company share by value (%), 2007?08 33
Figure 6: Ready meals, Germany, distribution channels by value (%), 2007?08 37
Figure 7: Canned ready meals, Germany, value (€m), 2003?13 49
Figure 8: Canned ready meals, Germany, category growth comparison, by value, 2003?13 52
Figure 9: Canned ready meals, Germany, volume (kg, million), 2003?13 55
Figure 10: Canned ready meals, Germany, category growth comparison, by volume, 2003?13 55
Figure 11: Canned ready meals, Germany, company share by value (%), 2007?08 57
Figure 12: Canned ready meals, Germany, distribution channels by value (%), 2007?08 60
Figure 13: Chilled ready meals, Germany, value (€m), 2003?13 67
Figure 14: Chilled ready meals, Germany, category growth comparison, by value, 2003?13 70
Figure 15: Chilled ready meals, Germany, volume (kg, million), 2003?13 73
Figure 16: Chilled ready meals, Germany, category growth comparison, by volume, 2003?13 73
Figure 17: Chilled ready meals, Germany, company share by value (%), 2007?08 75
Figure 18: Chilled ready meals, Germany, distribution channels by value (%), 2007?08 78
Figure 19: Dried ready meals, Germany, value (€m), 2003?13 84
Figure 20: Dried ready meals, Germany, volume (kg, million), 2003?13 87
Figure 21: Dried ready meals, Germany, company share by value (%), 2007?08 89
Figure 22: Dried ready meals, Germany, distribution channels by value (%), 2007?08 92
Figure 23: Frozen ready meals, Germany, value (€m), 2003?13 98
Figure 24: Frozen ready meals, Germany, category growth comparison, by value, 2003?13 101
Figure 25: Frozen ready meals, Germany, volume (kg, million), 2003?13 104
Figure 26: Frozen ready meals, Germany, category growth comparison, by volume, 2003?13 104
Figure 27: Frozen ready meals, Germany, company share by value (%), 2007?08 107
Figure 28: Frozen ready meals, Germany, distribution channels by value (%), 2007?08 110
Figure 29: Global ready meals market split (value terms, 2008), top five countries 118
Figure 30: Global ready meals market value, 2003–08, top five countries 120
Figure 31: Global ready meals market split (volume terms, 2008), top five countries 122
Figure 32: Global ready meals market volume, 2003–08, top five countries 124
Figure 33: Annual data review process 158


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, Germany, value by category (€m), 2003?08 22
Table 4: Ready meals, Germany, value forecast by category (€m), 2008?13 23
Table 5: Ready meals, Germany, value by category ($m), 2003?08 25
Table 6: Ready meals, Germany, value forecast by category ($m), 2008?13 26
Table 7: Ready meals, Germany, volume by category (kg, million), 2003?08 28
Table 8: Ready meals, Germany, volume forecast by category (kg, million), 2008?13 29
Table 9: Ready meals, Germany, brand share by value (%), 2007?08 31
Table 10: Ready meals, Germany, value by brand (€m), 2007?08 32
Table 11: Ready meals, Germany, company share by value (%), 2007?08 34
Table 12: Ready meals, Germany, value by company (€m), 2007?08 35
Table 13: Ready meals, Germany, distribution channels by value (%), 2007?08 36
Table 14: Ready meals, Germany, value by distribution channel (€m), 2007?08 36
Table 15: Ready meals, Germany, expenditure per capita (€), 2003?08 38
Table 16: Ready meals, Germany, forecast expenditure per capita (€), 2008?13 39
Table 17: Ready meals, Germany, expenditure per capita ($), 2003?08 39
Table 18: Ready meals, Germany, forecast expenditure per capita ($), 2008?13 40
Table 19: Ready meals, Germany, consumption per capita (kg), 2003?08 40
Table 20: Ready meals, Germany, forecast consumption per capita (kg), 2008?13 41
Table 21: Nestlé SA key facts 42
Table 22: Unilever key facts 45
Table 23: Canned ready meals, Germany, value by segment (€m), 2003?08 47
Table 24: Canned ready meals, Germany, value forecast by segment (€m), 2008?13 48
Table 25: Canned ready meals, Germany, value by segment ($m), 2003?08 50
Table 26: Canned ready meals, Germany, value forecast by segment ($m), 2008?13 51
Table 27: Canned ready meals, Germany, volume by segment (kg, million), 2003?08 53
Table 28: Canned ready meals, Germany, volume forecast by segment (kg, million), 2008?13 54
Table 29: Canned ready meals, Germany, brand share by value (%), 2007?08 56
Table 30: Canned ready meals, Germany, value by brand (€m), 2007?08 56
Table 31: Canned ready meals, Germany, company share by value (%), 2007?08 58
Table 32: Canned ready meals, Germany, value by company (€m), 2007?08 58
Table 33: Canned ready meals, Germany, distribution channels by value (%), 2007?08 59
Table 34: Canned ready meals, Germany, value by distribution channel (€m), 2007?08 59
Table 35: Canned ready meals, Germany, expenditure per capita (€), 2003?08 61
Table 36: Canned ready meals, Germany, forecast expenditure per capita (€), 2008?13 62
Table 37: Canned ready meals, Germany, expenditure per capita ($), 2003?08 62
Table 38: Canned ready meals, Germany, forecast expenditure per capita ($), 2008?13 63
Table 39: Canned ready meals, Germany, consumption per capita (kg), 2003?08 63
Table 40: Canned ready meals, Germany, forecast consumption per capita (kg), 2008?13 64
Table 41: Chilled ready meals, Germany, value by segment (€m), 2003?08 65
Table 42: Chilled ready meals, Germany, value forecast by segment (€m), 2008?13 66
Table 43: Chilled ready meals, Germany, value by segment ($m), 2003?08 68
Table 44: Chilled ready meals, Germany, value forecast by segment ($m), 2008?13 69
Table 45: Chilled ready meals, Germany, volume by segment (kg, million), 2003?08 71
Table 46: Chilled ready meals, Germany, volume forecast by segment (kg, million), 2008?13 72
Table 47: Chilled ready meals, Germany, brand share by value (%), 2007?08 74
Table 48: Chilled ready meals, Germany, value by brand (€m), 2007?08 74
Table 49: Chilled ready meals, Germany, company share by value (%), 2007?08 76
Table 50: Chilled ready meals, Germany, value by company (€m), 2007?08 76
Table 51: Chilled ready meals, Germany, distribution channels by value (%), 2007?08 77
Table 52: Chilled ready meals, Germany, value by distribution channel (€m), 2007?08 77
Table 53: Chilled ready meals, Germany, expenditure per capita (€), 2003?08 79
Table 54: Chilled ready meals, Germany, forecast expenditure per capita (€), 2008?13 80
Table 55: Chilled ready meals, Germany, expenditure per capita ($), 2003?08 80
Table 56: Chilled ready meals, Germany, forecast expenditure per capita ($), 2008?13 81
Table 57: Chilled ready meals, Germany, consumption per capita (kg), 2003?08 81
Table 58: Chilled ready meals, Germany, forecast consumption per capita (kg), 2008?13 82
Table 59: Dried ready meals, Germany, value (€m), 2003?08 83
Table 60: Dried ready meals, Germany, value forecast (€m), 2008?13 84
Table 61: Dried ready meals, Germany, value ($m), 2003?08 85
Table 62: Dried ready meals, Germany, value forecast ($m), 2008?13 85
Table 63: Dried ready meals, Germany, volume (kg, million), 2003?08 86
Table 64: Dried ready meals, Germany, volume forecast (kg, million), 2008?13 87
Table 65: Dried ready meals, Germany, brand share by value (%), 2007?08 88
Table 66: Dried ready meals, Germany, value by brand (€m), 2007?08 88
Table 67: Dried ready meals, Germany, company share by value (%), 2007?08 90
Table 68: Dried ready meals, Germany, value by company (€m), 2007?08 90
Table 69: Dried ready meals, Germany, distribution channels by value (%), 2007?08 91
Table 70: Dried ready meals, Germany, value by distribution channel (€m), 2007?08 91
Table 71: Dried ready meals, Germany, expenditure per capita (€), 2003?08 93
Table 72: Dried ready meals, Germany, forecast expenditure per capita (€), 2008?13 93
Table 73: Dried ready meals, Germany, expenditure per capita ($), 2003?08 94
Table 74: Dried ready meals, Germany, forecast expenditure per capita ($), 2008?13 94
Table 75: Dried ready meals, Germany, consumption per capita (kg), 2003?08 95
Table 76: Dried ready meals, Germany, forecast consumption per capita (kg), 2008?13 95
Table 77: Frozen ready meals, Germany, value by segment (€m), 2003?08 96
Table 78: Frozen ready meals, Germany, value forecast by segment (€m), 2008?13 97
Table 79: Frozen ready meals, Germany, value by segment ($m), 2003?08 99
Table 80: Frozen ready meals, Germany, value forecast by segment ($m), 2008?13 100
Table 81: Frozen ready meals, Germany, volume by segment (kg, million), 2003?08 102
Table 82: Frozen ready meals, Germany, volume forecast by segment (kg, million), 2008?13 103
Table 83: Frozen ready meals, Germany, brand share by value (%), 2007?08 105
Table 84: Frozen ready meals, Germany, value by brand (€m), 2007?08 106
Table 85: Frozen ready meals, Germany, company share by value (%), 2007?08 108
Table 86: Frozen ready meals, Germany, value by company (€m), 2007?08 108
Table 87: Frozen ready meals, Germany, distribution channels by value (%), 2007?08 109
Table 88: Frozen ready meals, Germany, value by distribution channel (€m), 2007?08 109
Table 89: Frozen ready meals, Germany, expenditure per capita (€), 2003?08 111
Table 90: Frozen ready meals, Germany, forecast expenditure per capita (€), 2008?13 112
Table 91: Frozen ready meals, Germany, expenditure per capita ($), 2003?08 113
Table 92: Frozen ready meals, Germany, forecast expenditure per capita ($), 2008?13 114
Table 93: Frozen ready meals, Germany, consumption per capita (kg), 2003?08 115
Table 94: Frozen ready meals, Germany, forecast consumption per capita (kg), 2008?13 116
Table 95: Global ready meals market value, 2008 117
Table 96: Global ready meals market split (value terms ($m), 2008), top five countries 120
Table 97: Global ready meals market volume, 2008 121
Table 98: Global ready meals market split (volume terms, 2008), top five countries 124
Table 99: Leading players, top five countries 125
Table 100: Analysis of Germany’s political landscape 127
Table 101: Analysis of Germany’s economy 131
Table 102: Analysis of Germany’s social system 135
Table 103: Analysis of Germany’s technological landscape 139
Table 104: Analysis of Germany’s legal landscape 142
Table 105: Analysis of Germany’s environmental landscape 146
Table 106: Germany ready meals new product launches reports, by company (top five companies), 2008 149
Table 107: Germany ready meals new product launches SKUs, by company (top five companies), 2008 149
Table 108: Germany ready meals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 150
Table 109: Germany ready meals new product launches (reports), by Ingredients (top 10 ingredients), 2008 150
Table 110: Germany ready meals new product launches (reports), by package tags or claims (top 10 claims), 2008 151
Table 111: Germany ready meals new product launches (recent five launches), 2008 151
Table 112: Germany population, by age group, 2003?08 (millions) 152
Table 113: Germany population forecast, by age group, 2008?13 (millions) 153
Table 114: Germany population, by gender, 2003?08 (millions) 153
Table 115: Germany population forecast, by gender, 2008?13 (millions) 154
Table 116: Germany nominal GDP, 2003?08 (€bn, nominal prices) 154
Table 117: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 154
Table 118: Germany real GDP, 2003?08 (€bn, 2000 prices) 155
Table 119: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 155
Table 120: Germany real GDP, 2003?08 ($bn, 2000 prices) 155
Table 121: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 156
Table 122: Germany consumer price index, 2003?08 (2000=100) 156
Table 123: Germany consumer price index, 2008?13 (2000=100) 156


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