Ready Meals in Middle East and Africa to 2013

Introduction

This databook provides key data and information on the ready meals market covering seven countries in the Middle East and Africa region. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share.

Scope

*Contains information on four categories: frozen ready meals, chilled ready meals, canned ready meals and dried ready meals

*Market, category and segment level information on value and volume with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for ready meals in Middle East and Africa increased at a compound annual growth rate of 5% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Middle East and Africa, accounting for a share of 77.8%.

The leading players in the Middle East and African ready meals market include Al Kabeer Group of Companies, Irvin & Johnson Limited and Americana Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Middle East and Africa

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Middle East and Africa increased at a compound annual growth rate of 5% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Middle East and Africa, accounting for a share of 77.8%.

The leading players in the Middle East and African ready meals market include Al Kabeer Group of Companies, Irvin & Johnson Limited and Americana Group.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Overview 20
Value Analysis 20
Volume Analysis 21
Chapter 4 Middle East and Africa Ready Meals - Market Overview 22
Value analysis (US dollar), 2003?08 22
Value analysis (US dollar), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 5 Category Analysis: Canned ready meals 36
Value analysis (US dollar), 2003?08 36
Value analysis (US dollar), 2008?13 37
Volume analysis, 2003?08 39
Volume analysis, 2008?13 40
Company share analysis 42
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 6 Category Analysis: Chilled ready meals 50
Value analysis (US dollar), 2003?08 50
Value analysis (US dollar), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 56
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 7 Category Analysis: Dried ready meals 63
Value analysis (US dollar), 2003?08 63
Value analysis (US dollar), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 8 Category Analysis: Frozen ready meals 74
Value analysis (US dollar), 2003?08 74
Value analysis (US dollar), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 9 Research Methodology 89
Methodology overview 89
Secondary research 90
Market modeling 91
Creating an initial data model 91
Revising the initial data model 91
Creating a final estimate 92
Creating demographic value splits 92
Primary research 92
Data finalization 93
Ongoing research 93
Chapter 10 APPENDIX 94
Future readings 94
How to contact experts in your industry 94
Disclaimer 94


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LIST OF FIGURES
Figure 1: Ready meals, Middle East and Africa, value ($m), 2003?13 24
Figure 2: Ready meals, Middle East and Africa, category growth comparison, by value, 2003?13 24
Figure 3: Ready meals, Middle East and Africa, volume (kg, million), 2003?13 27
Figure 4: Ready meals, Middle East and Africa, category growth comparison, by volume, 2003?13 27
Figure 5: Ready meals, Middle East and Africa, company share (top five companies) by value (%), 2007?08 30
Figure 6: Ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 32
Figure 7: Canned ready meals, Middle East and Africa, value ($m), 2003?13 38
Figure 8: Canned ready meals, Middle East and Africa, category growth comparison, by value, 2003?13 38
Figure 9: Canned ready meals, Middle East and Africa, volume (kg, million), 2003?13 41
Figure 10: Canned ready meals, Middle East and Africa, category growth comparison, by volume, 2003?13 41
Figure 11: Canned ready meals, Middle East and Africa, company share (top five companies) by value (%), 2007?08 44
Figure 12: Canned ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 46
Figure 13: Chilled ready meals, Middle East and Africa, value ($m), 2003?13 52
Figure 14: Chilled ready meals, Middle East and Africa, category growth comparison, by value, 2003?13 52
Figure 15: Chilled ready meals, Middle East and Africa, volume (kg, million), 2003?13 55
Figure 16: Chilled ready meals, Middle East and Africa, category growth comparison, by volume, 2003?13 55
Figure 17: Chilled ready meals, Middle East and Africa, company share by value (%), 2007?08 57
Figure 18: Chilled ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 59
Figure 19: Dried ready meals, Middle East and Africa, value ($m), 2003?13 64
Figure 20: Dried ready meals, Middle East and Africa, volume (kg, million), 2003?13 66
Figure 21: Dried ready meals, Middle East and Africa, company share by value (%), 2007?08 69
Figure 22: Dried ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 71
Figure 23: Frozen ready meals, Middle East and Africa, value ($m), 2003?13 76
Figure 24: Frozen ready meals, Middle East and Africa, category growth comparison, by value, 2003?13 76
Figure 25: Frozen ready meals, Middle East and Africa, volume (kg, million), 2003?13 79
Figure 26: Frozen ready meals, Middle East and Africa, category growth comparison, by volume, 2003?13 79
Figure 27: Frozen ready meals, Middle East and Africa, company share (top five companies) by value (%), 2007?08 82
Figure 28: Frozen ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 84
Figure 29: Annual data review process 90


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Middle East and Africa ready meals value (country-wise), 2003?08 ($m) 20
Table 4: Middle East and Africa ready meals value (country-wise) forecast, 2008?13 ($m) 20
Table 5: Middle East and Africa ready meals volume (country-wise), 2003?08 (kg, million) 21
Table 6: Middle East and Africa ready meals volume (country-wise) forecast, 2008?13 (kg, million) 21
Table 7: Ready meals, Middle East and Africa, value by category ($m), 2003?08 22
Table 8: Ready meals, Middle East and Africa, value forecast by category ($m), 2008?13 23
Table 9: Ready meals, Middle East and Africa, volume by category (kg, million), 2003?08 25
Table 10: Ready meals, Middle East and Africa, volume forecast by category (kg, million), 2008?13 26
Table 11: Ready meals, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 28
Table 12: Ready meals, Middle East and Africa, value by company ($m), 2007?08 29
Table 13: Ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 31
Table 14: Ready meals, Middle East and Africa, value by distribution channel ($m), 2007?08 31
Table 15: Ready meals, Middle East and Africa, expenditure per capita ($), 2003?08 33
Table 16: Ready meals, Middle East and Africa, forecast expenditure per capita ($), 2008?13 34
Table 17: Ready meals, Middle East and Africa, consumption per capita (kg), 2003?08 34
Table 18: Ready meals, Middle East and Africa, forecast consumption per capita (kg), 2008?13 35
Table 19: Canned ready meals, Middle East and Africa, value by segment ($m), 2003?08 36
Table 20: Canned ready meals, Middle East and Africa, value forecast by segment ($m), 2008?13 37
Table 21: Canned ready meals, Middle East and Africa, volume by segment (kg, million), 2003?08 39
Table 22: Canned ready meals, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 40
Table 23: Canned ready meals, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 42
Table 24: Canned ready meals, Middle East and Africa, value by company ($m), 2007?08 43
Table 25: Canned ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 45
Table 26: Canned ready meals, Middle East and Africa, value by distribution channel ($m), 2007?08 45
Table 27: Canned ready meals, Middle East and Africa, expenditure per capita ($), 2003?08 47
Table 28: Canned ready meals, Middle East and Africa, forecast expenditure per capita ($), 2008?13 48
Table 29: Canned ready meals, Middle East and Africa, consumption per capita (kg), 2003?08 48
Table 30: Canned ready meals, Middle East and Africa, forecast consumption per capita (kg), 2008?13 49
Table 31: Chilled ready meals, Middle East and Africa, value by segment ($m), 2003?08 50
Table 32: Chilled ready meals, Middle East and Africa, value forecast by segment ($m), 2008?13 51
Table 33: Chilled ready meals, Middle East and Africa, volume by segment (kg, million), 2003?08 53
Table 34: Chilled ready meals, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 54
Table 35: Chilled ready meals, Middle East and Africa, company share, by value (%), 2007?08 56
Table 36: Chilled ready meals, Middle East and Africa, value by company ($m), 2007?08 56
Table 37: Chilled ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 58
Table 38: Chilled ready meals, Middle East and Africa, value by distribution channel ($m), 2007?08 58
Table 39: Chilled ready meals, Middle East and Africa, expenditure per capita ($), 2003?08 60
Table 40: Chilled ready meals, Middle East and Africa, forecast expenditure per capita ($), 2008?13 61
Table 41: Chilled ready meals, Middle East and Africa, consumption per capita (kg), 2003?08 61
Table 42: Chilled ready meals, Middle East and Africa, forecast consumption per capita (kg), 2008?13 62
Table 43: Dried ready meals, Middle East and Africa, value ($m), 2003?08 63
Table 44: Dried ready meals, Middle East and Africa, value forecast ($m), 2008?13 64
Table 45: Dried ready meals, Middle East and Africa, volume (kg, million), 2003?08 65
Table 46: Dried ready meals, Middle East and Africa, volume forecast (kg, million), 2008?13 66
Table 47: Dried ready meals, Middle East and Africa, company share, by value (%), 2007?08 67
Table 48: Dried ready meals, Middle East and Africa, value by company ($m), 2007?08 68
Table 49: Dried ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 70
Table 50: Dried ready meals, Middle East and Africa, value by distribution channel ($m), 2007?08 70
Table 51: Dried ready meals, Middle East and Africa, expenditure per capita ($), 2003?08 72
Table 52: Dried ready meals, Middle East and Africa, forecast expenditure per capita ($), 2008?13 72
Table 53: Dried ready meals, Middle East and Africa, consumption per capita (kg), 2003?08 73
Table 54: Dried ready meals, Middle East and Africa, forecast consumption per capita (kg), 2008?13 73
Table 55: Frozen ready meals, Middle East and Africa, value by segment ($m), 2003?08 74
Table 56: Frozen ready meals, Middle East and Africa, value forecast by segment ($m), 2008?13 75
Table 57: Frozen ready meals, Middle East and Africa, volume by segment (kg, million), 2003?08 77
Table 58: Frozen ready meals, Middle East and Africa, volume forecast by segment (kg, million), 2008?13 78
Table 59: Frozen ready meals, Middle East and Africa, company share (top 20 companies) by value (%), 2007?08 80
Table 60: Frozen ready meals, Middle East and Africa, value by company ($m), 2007?08 81
Table 61: Frozen ready meals, Middle East and Africa, distribution channels by value (%), 2007?08 83
Table 62: Frozen ready meals, Middle East and Africa, value by distribution channel ($m), 2007?08 83
Table 63: Frozen ready meals, Middle East and Africa, expenditure per capita ($), 2003?08 85
Table 64: Frozen ready meals, Middle East and Africa, forecast expenditure per capita ($), 2008?13 86
Table 65: Frozen ready meals, Middle East and Africa, consumption per capita (kg), 2003?08 87
Table 66: Frozen ready meals, Middle East and Africa, forecast consumption per capita (kg), 2008?13 88


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