Ready Meals in Morocco to 2013

Introduction

This databook provides key data and information on the ready meals market in Morocco. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the ready meals market, including company overview, key facts and business description

Highlights

The market for ready meals in Morocco increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Morocco, accounting for a share of 70.6%.

The frozen ready meals category led the ready meals market in Morocco, accounting for a share of 70.6%.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Morocco

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Morocco increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Morocco, accounting for a share of 70.6%.

The frozen ready meals category led the ready meals market in Morocco, accounting for a share of 70.6%.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Moroccan Dirham), 2003?08 21
Value analysis (Moroccan Dirham), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
Nestle S.A. 39
Kraft Foods, Inc. 42
Chapter 5 Category Analysis: Canned ready meals 44
Value analysis (Moroccan Dirham), 2003?08 44
Value analysis (Moroccan Dirham), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Chilled ready meals 61
Value analysis (Moroccan Dirham), 2003?08 61
Value analysis (Moroccan Dirham), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Dried ready meals 78
Value analysis (Moroccan Dirham), 2003?08 78
Value analysis (Moroccan Dirham), 2008?13 79
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Frozen ready meals 91
Value analysis (Moroccan Dirham), 2003?08 91
Value analysis (Moroccan Dirham), 2008?13 92
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Country Comparison 110
Value 110
Volume 114
Market share 118
Chapter 10 Socioeconomic Profile 119
Country overview 119
Key facts 120
Political overview 121
Economic overview 122
Chapter 11 Macroeconomic Profile 123
Macroeconomic indicators 123
Chapter 12 Research Methodology 128
Methodology overview 128
Secondary research 129
Market modeling 130
Creating an initial data model 130
Revising the initial data model 130
Creating a final estimate 131
Creating demographic value splits 131
Primary research 131
Data finalization 132
Ongoing research 132
Chapter 13 APPENDIX 133
Future readings 133
How to contact experts in your industry 133
Disclaimer 133


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LIST OF FIGURES
Figure 1: Ready meals, Morocco, value (MADm), 2003?13 23
Figure 2: Ready meals, Morocco, category growth comparison, by value, 2003?13 26
Figure 3: Ready meals, Morocco, volume (kg, million), 2003?13 29
Figure 4: Ready meals, Morocco, category growth comparison, by volume, 2003?13 29
Figure 5: Ready meals, Morocco, company share by value (%), 2007?08 31
Figure 6: Ready meals, Morocco, distribution channels by value (%), 2007?08 34
Figure 7: Canned ready meals, Morocco, value (MADm), 2003?13 46
Figure 8: Canned ready meals, Morocco, category growth comparison, by value, 2003?13 49
Figure 9: Canned ready meals, Morocco, volume (kg, million), 2003?13 52
Figure 10: Canned ready meals, Morocco, category growth comparison, by volume, 2003?13 52
Figure 11: Canned ready meals, Morocco, distribution channels by value (%), 2007?08 56
Figure 12: Chilled ready meals, Morocco, value (MADm), 2003?13 63
Figure 13: Chilled ready meals, Morocco, category growth comparison, by value, 2003?13 66
Figure 14: Chilled ready meals, Morocco, volume (kg, million), 2003?13 69
Figure 15: Chilled ready meals, Morocco, category growth comparison, by volume, 2003?13 69
Figure 16: Chilled ready meals, Morocco, distribution channels by value (%), 2007?08 73
Figure 17: Dried ready meals, Morocco, value (MADm), 2003?13 79
Figure 18: Dried ready meals, Morocco, volume (kg, million), 2003?13 82
Figure 19: Dried ready meals, Morocco, company share by value (%), 2007?08 84
Figure 20: Dried ready meals, Morocco, distribution channels by value (%), 2007?08 87
Figure 21: Frozen ready meals, Morocco, value (MADm), 2003?13 93
Figure 22: Frozen ready meals, Morocco, category growth comparison, by value, 2003?13 96
Figure 23: Frozen ready meals, Morocco, volume (kg, million), 2003?13 99
Figure 24: Frozen ready meals, Morocco, category growth comparison, by volume, 2003?13 99
Figure 25: Frozen ready meals, Morocco, distribution channels by value (%), 2007?08 103
Figure 26: Global ready meals market split (value terms, 2008), top five countries 111
Figure 27: Global ready meals market value, 2003–08, top five countries 113
Figure 28: Global ready meals market split (volume terms, 2008), top five countries 115
Figure 29: Global ready meals market volume, 2003–08, top five countries 117
Figure 30: Map of Morocco 120
Figure 31: Annual data review process 129


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, Morocco, value by category (MADm), 2003?08 21
Table 4: Ready meals, Morocco, value forecast by category (MADm), 2008?13 22
Table 5: Ready meals, Morocco, value by category ($m), 2003?08 24
Table 6: Ready meals, Morocco, value forecast by category ($m), 2008?13 25
Table 7: Ready meals, Morocco, volume by category (kg, million), 2003?08 27
Table 8: Ready meals, Morocco, volume forecast by category (kg, million), 2008?13 28
Table 9: Ready meals, Morocco, brand share by value (%), 2007?08 30
Table 10: Ready meals, Morocco, value by brand (MADm), 2007?08 30
Table 11: Ready meals, Morocco, company share by value (%), 2007?08 32
Table 12: Ready meals, Morocco, value by company (MADm), 2007?08 32
Table 13: Ready meals, Morocco, distribution channels by value (%), 2007?08 33
Table 14: Ready meals, Morocco, value by distribution channel (MADm), 2007?08 33
Table 15: Ready meals, Morocco, expenditure per capita (MAD), 2003?08 35
Table 16: Ready meals, Morocco, forecast expenditure per capita (MAD), 2008?13 36
Table 17: Ready meals, Morocco, expenditure per capita ($), 2003?08 36
Table 18: Ready meals, Morocco, forecast expenditure per capita ($), 2008?13 37
Table 19: Ready meals, Morocco, consumption per capita (kg), 2003?08 37
Table 20: Ready meals, Morocco, forecast consumption per capita (kg), 2008?13 38
Table 21: Nestle S.A key facts 39
Table 22: Kraft Foods, Inc key facts 42
Table 23: Canned ready meals, Morocco, value by segment (MADm), 2003?08 44
Table 24: Canned ready meals, Morocco, value forecast by segment (MADm), 2008?13 45
Table 25: Canned ready meals, Morocco, value by segment ($m), 2003?08 47
Table 26: Canned ready meals, Morocco, value forecast by segment ($m), 2008?13 48
Table 27: Canned ready meals, Morocco, volume by segment (kg, million), 2003?08 50
Table 28: Canned ready meals, Morocco, volume forecast by segment (kg, million), 2008?13 51
Table 29: Canned ready meals, Morocco, brand share by value (%), 2007?08 53
Table 30: Canned ready meals, Morocco, value by brand (MADm), 2007?08 53
Table 31: Canned ready meals, Morocco, company share by value (%), 2007?08 54
Table 32: Canned ready meals, Morocco, value by company (MADm), 2007?08 54
Table 33: Canned ready meals, Morocco, distribution channels by value (%), 2007?08 55
Table 34: Canned ready meals, Morocco, value by distribution channel (MADm), 2007?08 55
Table 35: Canned ready meals, Morocco, expenditure per capita (MAD), 2003?08 57
Table 36: Canned ready meals, Morocco, forecast expenditure per capita (MAD), 2008?13 58
Table 37: Canned ready meals, Morocco, expenditure per capita ($), 2003?08 58
Table 38: Canned ready meals, Morocco, forecast expenditure per capita ($), 2008?13 59
Table 39: Canned ready meals, Morocco, consumption per capita (kg), 2003?08 59
Table 40: Canned ready meals, Morocco, forecast consumption per capita (kg), 2008?13 60
Table 41: Chilled ready meals, Morocco, value by segment (MADm), 2003?08 61
Table 42: Chilled ready meals, Morocco, value forecast by segment (MADm), 2008?13 62
Table 43: Chilled ready meals, Morocco, value by segment ($m), 2003?08 64
Table 44: Chilled ready meals, Morocco, value forecast by segment ($m), 2008?13 65
Table 45: Chilled ready meals, Morocco, volume by segment (kg, million), 2003?08 67
Table 46: Chilled ready meals, Morocco, volume forecast by segment (kg, million), 2008?13 68
Table 47: Chilled ready meals, Morocco, brand share by value (%), 2007?08 70
Table 48: Chilled ready meals, Morocco, value by brand (MADm), 2007?08 70
Table 49: Chilled ready meals, Morocco, company share by value (%), 2007?08 71
Table 50: Chilled ready meals, Morocco, value by company (MADm), 2007?08 71
Table 51: Chilled ready meals, Morocco, distribution channels by value (%), 2007?08 72
Table 52: Chilled ready meals, Morocco, value by distribution channel (MADm), 2007?08 72
Table 53: Chilled ready meals, Morocco, expenditure per capita (MAD), 2003?08 74
Table 54: Chilled ready meals, Morocco, forecast expenditure per capita (MAD), 2008?13 75
Table 55: Chilled ready meals, Morocco, expenditure per capita ($), 2003?08 75
Table 56: Chilled ready meals, Morocco, forecast expenditure per capita ($), 2008?13 76
Table 57: Chilled ready meals, Morocco, consumption per capita (kg), 2003?08 76
Table 58: Chilled ready meals, Morocco, forecast consumption per capita (kg), 2008?13 77
Table 59: Dried ready meals, Morocco, value (MADm), 2003?08 78
Table 60: Dried ready meals, Morocco, value forecast (MADm), 2008?13 79
Table 61: Dried ready meals, Morocco, value ($m), 2003?08 80
Table 62: Dried ready meals, Morocco, value forecast ($m), 2008?13 80
Table 63: Dried ready meals, Morocco, volume (kg, million), 2003?08 81
Table 64: Dried ready meals, Morocco, volume forecast (kg, million), 2008?13 82
Table 65: Dried ready meals, Morocco, brand share by value (%), 2007?08 83
Table 66: Dried ready meals, Morocco, value by brand (MADm), 2007?08 83
Table 67: Dried ready meals, Morocco, company share by value (%), 2007?08 85
Table 68: Dried ready meals, Morocco, value by company (MADm), 2007?08 85
Table 69: Dried ready meals, Morocco, distribution channels by value (%), 2007?08 86
Table 70: Dried ready meals, Morocco, value by distribution channel (MADm), 2007?08 86
Table 71: Dried ready meals, Morocco, expenditure per capita (MAD), 2003?08 88
Table 72: Dried ready meals, Morocco, forecast expenditure per capita (MAD), 2008?13 88
Table 73: Dried ready meals, Morocco, expenditure per capita ($), 2003?08 89
Table 74: Dried ready meals, Morocco, forecast expenditure per capita ($), 2008?13 89
Table 75: Dried ready meals, Morocco, consumption per capita (kg), 2003?08 90
Table 76: Dried ready meals, Morocco, forecast consumption per capita (kg), 2008?13 90
Table 77: Frozen ready meals, Morocco, value by segment (MADm), 2003?08 91
Table 78: Frozen ready meals, Morocco, value forecast by segment (MADm), 2008?13 92
Table 79: Frozen ready meals, Morocco, value by segment ($m), 2003?08 94
Table 80: Frozen ready meals, Morocco, value forecast by segment ($m), 2008?13 95
Table 81: Frozen ready meals, Morocco, volume by segment (kg, million), 2003?08 97
Table 82: Frozen ready meals, Morocco, volume forecast by segment (kg, million), 2008?13 98
Table 83: Frozen ready meals, Morocco, brand share by value (%), 2007?08 100
Table 84: Frozen ready meals, Morocco, value by brand (MADm), 2007?08 100
Table 85: Frozen ready meals, Morocco, company share by value (%), 2007?08 101
Table 86: Frozen ready meals, Morocco, value by company (MADm), 2007?08 101
Table 87: Frozen ready meals, Morocco, distribution channels by value (%), 2007?08 102
Table 88: Frozen ready meals, Morocco, value by distribution channel (MADm), 2007?08 102
Table 89: Frozen ready meals, Morocco, expenditure per capita (MAD), 2003?08 104
Table 90: Frozen ready meals, Morocco, forecast expenditure per capita (MAD), 2008?13 105
Table 91: Frozen ready meals, Morocco, expenditure per capita ($), 2003?08 106
Table 92: Frozen ready meals, Morocco, forecast expenditure per capita ($), 2008?13 107
Table 93: Frozen ready meals, Morocco, consumption per capita (kg), 2003?08 108
Table 94: Frozen ready meals, Morocco, forecast consumption per capita (kg), 2008?13 109
Table 95: Global ready meals market value, 2008 110
Table 96: Global ready meals market split (value terms ($m), 2008), top five countries 113
Table 97: Global ready meals market volume, 2008 114
Table 98: Global ready meals market split (volume terms, 2008), top five countries 117
Table 99: Leading players, top five countries 118
Table 100: Morocco key facts 120
Table 101: Morocco population, by age group, 2003?08 (millions) 123
Table 102: Morocco population forecast, by age group, 2008?13 (millions) 124
Table 103: Morocco population, by gender, 2003?08 (millions) 124
Table 104: Morocco population forecast, by gender, 2008?13 (millions) 125
Table 105: Morocco nominal GDP, 2003?08 (MADbn, nominal prices) 125
Table 106: Morocco nominal GDP forecast, 2008?13 (MADbn, nominal prices) 125
Table 107: Morocco real GDP, 2003?08 (MADbn, 2000 prices) 126
Table 108: Morocco real GDP forecast, 2008?13 (MADbn, 2000 prices) 126
Table 109: Morocco real GDP, 2003?08 ($bn, 2000 prices) 126
Table 110: Morocco real GDP forecast, 2008?13 ($bn, 2000 prices) 127
Table 111: Morocco consumer price index, 2003?08 (2000=100) 127
Table 112: Morocco consumer price index, 2008?13 (2000=100) 127

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