Ready Meals in Pakistan to 2013

Introduction

This databook provides key data and information on the ready meals market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: frozen ready meals and canned ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for ready meals in Pakistan increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The canned ready meals category led the ready meals market in Pakistan, accounting for a share of 79%.

Leading players in Pakistani ready meals market include Century Pacific Group of Companies, Sanaulla Group of Companies and K & N 's.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Pakistan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: frozen ready meals 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Pakistan Rupee), 2003?08 17
Value analysis (Pakistan Rupee), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 29
Expenditure and consumption per capita 31
Chapter 4 Leading Company Profiles 35
ConAgra Foods, Inc. 35
Nestle S.A. 37
Chapter 5 Category Analysis: Canned ready meals 40
Value analysis (Pakistan Rupee), 2003?08 40
Value analysis (Pakistan Rupee), 2008?13 41
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 46
Volume analysis, 2008?13 47
Company and brand share analysis 49
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Frozen ready meals 57
Value analysis (Pakistan Rupee), 2003?08 57
Value analysis (Pakistan Rupee), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Country Comparison 77
Value 77
Volume 81
Market share 85
Chapter 8 Socioeconomic Profile 86
Country overview 86
Key facts 87
Political overview 88
Economic overview 89
Chapter 9 New Product Development 90
Product launches over time 90
Recent product launches 92
Chapter 10 Macroeconomic Profile 93
Macroeconomic indicators 93
Chapter 11 Research Methodology 98
Methodology overview 98
Secondary research 99
Market modeling 100
Creating an initial data model 100
Revising the initial data model 100
Creating a final estimate 101
Creating demographic value splits 101
Primary research 101
Data finalization 102
Ongoing research 102
Chapter 12 APPENDIX 103
Future readings 103
How to contact experts in your industry 103
Disclaimer 103

LIST OF FIGURES
Figure 1: Ready meals, Pakistan, value (PKRm), 2003?13 19
Figure 2: Ready meals, Pakistan, category growth comparison, by value, 2003?13 22
Figure 3: Ready meals, Pakistan, volume (kg, million), 2003?13 25
Figure 4: Ready meals, Pakistan, category growth comparison, by volume, 2003?13 25
Figure 5: Ready meals, Pakistan, company share by value (%), 2007?08 27
Figure 6: Ready meals, Pakistan, distribution channels by value (%), 2007?08 30
Figure 7: Canned ready meals, Pakistan, value (PKRm), 2003?13 42
Figure 8: Canned ready meals, Pakistan, category growth comparison, by value, 2003?13 45
Figure 9: Canned ready meals, Pakistan, volume (kg, million), 2003?13 48
Figure 10: Canned ready meals, Pakistan, category growth comparison, by volume, 2003?13 48
Figure 11: Canned ready meals, Pakistan, distribution channels by value (%), 2007?08 52
Figure 12: Frozen ready meals, Pakistan, value (PKRm), 2003?13 59
Figure 13: Frozen ready meals, Pakistan, category growth comparison, by value, 2003?13 62
Figure 14: Frozen ready meals, Pakistan, volume (kg, million), 2003?13 65
Figure 15: Frozen ready meals, Pakistan, category growth comparison, by volume, 2003?13 65
Figure 16: Frozen ready meals, Pakistan, company share by value (%), 2007?08 67
Figure 17: Frozen ready meals, Pakistan, distribution channels by value (%), 2007?08 70
Figure 18: Global ready meals market split (value terms, 2008), top five countries 78
Figure 19: Global ready meals market value, 2003–08, top five countries 80
Figure 20: Global ready meals market split (volume terms, 2008), top five countries 82
Figure 21: Global ready meals market volume, 2003–08, top five countries 84
Figure 22: Map of Pakistan 87
Figure 23: Annual data review process 99

LIST OF TABLES
Table 1: Ready meals category definitions 7
Table 2: Ready meals distribution channels 8
Table 3: Ready meals, Pakistan, value by category (PKRm), 2003?08 17
Table 4: Ready meals, Pakistan, value forecast by category (PKRm), 2008?13 18
Table 5: Ready meals, Pakistan, value by category ($m), 2003?08 20
Table 6: Ready meals, Pakistan, value forecast by category ($m), 2008?13 21
Table 7: Ready meals, Pakistan, volume by category (kg, million), 2003?08 23
Table 8: Ready meals, Pakistan, volume forecast by category (kg, million), 2008?13 24
Table 9: Ready meals, Pakistan, brand share by value (%), 2007?08 26
Table 10: Ready meals, Pakistan, value by brand (PKRm), 2007?08 26
Table 11: Ready meals, Pakistan, company share by value (%), 2007?08 28
Table 12: Ready meals, Pakistan, value by company (PKRm), 2007?08 28
Table 13: Ready meals, Pakistan, distribution channels by value (%), 2007?08 29
Table 14: Ready meals, Pakistan, value by distribution channel (PKRm), 2007?08 29
Table 15: Ready meals, Pakistan, expenditure per capita (PKR), 2003?08 31
Table 16: Ready meals, Pakistan, forecast expenditure per capita (PKR), 2008?13 32
Table 17: Ready meals, Pakistan, expenditure per capita ($), 2003?08 32
Table 18: Ready meals, Pakistan, forecast expenditure per capita ($), 2008?13 33
Table 19: Ready meals, Pakistan, consumption per capita (kg), 2003?08 33
Table 20: Ready meals, Pakistan, forecast consumption per capita (kg), 2008?13 34
Table 21: ConAgra Foods, Inc. key facts 35
Table 22: Nestle S.A. key facts 37
Table 23: Canned ready meals, Pakistan, value by segment (PKRm), 2003?08 40
Table 24: Canned ready meals, Pakistan, value forecast by segment (PKRm), 2008?13 41
Table 25: Canned ready meals, Pakistan, value by segment ($m), 2003?08 43
Table 26: Canned ready meals, Pakistan, value forecast by segment ($m), 2008?13 44
Table 27: Canned ready meals, Pakistan, volume by segment (kg, million), 2003?08 46
Table 28: Canned ready meals, Pakistan, volume forecast by segment (kg, million), 2008?13 47
Table 29: Canned ready meals, Pakistan, brand share by value (%), 2007?08 49
Table 30: Canned ready meals, Pakistan, value by brand (PKRm), 2007?08 49
Table 31: Canned ready meals, Pakistan, company share by value (%), 2007?08 50
Table 32: Canned ready meals, Pakistan, value by company (PKRm), 2007?08 50
Table 33: Canned ready meals, Pakistan, distribution channels by value (%), 2007?08 51
Table 34: Canned ready meals, Pakistan, value by distribution channel (PKRm), 2007?08 51
Table 35: Canned ready meals, Pakistan, expenditure per capita (PKR), 2003?08 53
Table 36: Canned ready meals, Pakistan, forecast expenditure per capita (PKR), 2008?13 54
Table 37: Canned ready meals, Pakistan, expenditure per capita ($), 2003?08 54
Table 38: Canned ready meals, Pakistan, forecast expenditure per capita ($), 2008?13 55
Table 39: Canned ready meals, Pakistan, consumption per capita (kg), 2003?08 55
Table 40: Canned ready meals, Pakistan, forecast consumption per capita (kg), 2008?13 56
Table 41: Frozen ready meals, Pakistan, value by segment (PKRm), 2003?08 57
Table 42: Frozen ready meals, Pakistan, value forecast by segment (PKRm), 2008?13 58
Table 43: Frozen ready meals, Pakistan, value by segment ($m), 2003?08 60
Table 44: Frozen ready meals, Pakistan, value forecast by segment ($m), 2008?13 61
Table 45: Frozen ready meals, Pakistan, volume by segment (kg, million), 2003?08 63
Table 46: Frozen ready meals, Pakistan, volume forecast by segment (kg, million), 2008?13 64
Table 47: Frozen ready meals, Pakistan, brand share by value (%), 2007?08 66
Table 48: Frozen ready meals, Pakistan, value by brand (PKRm), 2007?08 66
Table 49: Frozen ready meals, Pakistan, company share by value (%), 2007?08 68
Table 50: Frozen ready meals, Pakistan, value by company (PKRm), 2007?08 68
Table 51: Frozen ready meals, Pakistan, distribution channels by value (%), 2007?08 69
Table 52: Frozen ready meals, Pakistan, value by distribution channel (PKRm), 2007?08 69
Table 53: Frozen ready meals, Pakistan, expenditure per capita (PKR), 2003?08 71
Table 54: Frozen ready meals, Pakistan, forecast expenditure per capita (PKR), 2008?13 72
Table 55: Frozen ready meals, Pakistan, expenditure per capita ($), 2003?08 73
Table 56: Frozen ready meals, Pakistan, forecast expenditure per capita ($), 2008?13 74
Table 57: Frozen ready meals, Pakistan, consumption per capita (kg), 2003?08 75
Table 58: Frozen ready meals, Pakistan, forecast consumption per capita (kg), 2008?13 76
Table 59: Global ready meals market value, 2008 77
Table 60: Global ready meals market split (value terms ($m), 2008), top five countries 80
Table 61: Global ready meals market volume, 2008 81
Table 62: Global ready meals market split (volume terms, 2008), top five countries 84
Table 63: Leading players, top five countries 85
Table 64: Pakistan key facts 87
Table 65: Pakistan ready meals new product launches reports, by company, 2008 90
Table 66: Pakistan ready meals new product launches SKUs, by company, 2008 90
Table 67: Pakistan ready meals new product launches (reports), by flavor and fragrances, 2008 91
Table 68: Pakistan ready meals new product launches (reports), by ingredients, 2008 91
Table 69: Pakistan ready meals new product launches (reports), by package tags or claims, 2008 92
Table 70: Pakistan ready meals new product launches (recent launches), 2008 92
Table 71: Pakistan population, by age group, 2003?08 (millions) 93
Table 72: Pakistan population forecast, by age group, 2008?13 (millions) 94
Table 73: Pakistan population, by gender, 2003?08 (millions) 94
Table 74: Pakistan population forecast, by gender, 2008?13 (millions) 95
Table 75: Pakistan nominal GDP, 2003?08 (PKRbn, nominal prices) 95
Table 76: Pakistan real GDP, 2003?08 (PKRbn, 2000 prices) 96
Table 77: Pakistan real GDP, 2003?08 ($bn, 2000 prices) 96
Table 78: Pakistan consumer price index, 2003?08 (2000=100) 97
Table 79: Pakistan consumer price index, 2008?13 (2000=100) 97



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