Ready Meals in Sweden to 2013

Introduction

This databook provides key data and information on the ready meals market in Sweden. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for ready meals in Sweden increased at a compound annual growth rate of 4.7% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Sweden, accounting for a share of 49.4%.

Leading players in Swedish ready meals market include Orkla Foods, Scan food AB and Findus Group.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Sweden

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Sweden increased at a compound annual growth rate of 4.7% between 2003 and 2008.

The frozen ready meals category led the ready meals market in Sweden, accounting for a share of 49.4%.

Leading players in Swedish ready meals market include Orkla Foods, Scan food AB and Findus Group.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Swedish Krona), 2003?08 22
Value analysis (Swedish Krona), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profile 41
Orkla ASA 41
Chapter 5 Category Analysis: Canned ready meals 44
Value analysis (Swedish Krona), 2003?08 44
Value analysis (Swedish Krona), 2008?13 45
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Chilled ready meals 61
Value analysis (Swedish Krona), 2003?08 61
Value analysis (Swedish Krona), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Dried ready meals 78
Value analysis (Swedish Krona), 2003?08 78
Value analysis (Swedish Krona), 2008?13 79
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 83
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Frozen ready meals 91
Value analysis (Swedish Krona), 2003?08 91
Value analysis (Swedish Krona), 2008?13 92
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Country Comparison 111
Value 111
Volume 115
Market share 119
Chapter 10 PESTLE Analysis 120
Summary 120
Political analysis 121
Economic analysis 124
Social analysis 128
Technology analysis 131
Legal analysis 134
Environmental analysis 137
Chapter 11 New Product Development 140
Product launches over time 140
Recent product launches 142
Chapter 12 Macroeconomic Profile 143
Macroeconomic indicators 143
Chapter 13 Research Methodology 148
Methodology overview 148
Secondary research 149
Market modeling 150
Creating an initial data model 150
Revising the initial data model 150
Creating a final estimate 151
Creating demographic value splits 151
Primary research 151
Data finalization 152
Ongoing research 152
Chapter 14 APPENDIX 153
Future readings 153
How to contact experts in your industry 153
Disclaimer 153


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LIST OF FIGURES
Figure 1: Ready meals, Sweden, value (SEKm), 2003?13 24
Figure 2: Ready meals, Sweden, category growth comparison, by value, 2003?13 27
Figure 3: Ready meals, Sweden, volume (kg, million), 2003?13 30
Figure 4: Ready meals, Sweden, category growth comparison, by volume, 2003?13 30
Figure 5: Ready meals, Sweden, company share by value (%), 2007?08 33
Figure 6: Ready meals, Sweden, distribution channels by value (%), 2007?08 36
Figure 7: Canned ready meals, Sweden, value (SEKm), 2003?13 46
Figure 8: Canned ready meals, Sweden, category growth comparison, by value, 2003?13 49
Figure 9: Canned ready meals, Sweden, volume (kg, million), 2003?13 52
Figure 10: Canned ready meals, Sweden, category growth comparison, by volume, 2003?13 52
Figure 11: Canned ready meals, Sweden, company share by value (%), 2007?08 54
Figure 12: Canned ready meals, Sweden, distribution channels by value (%), 2007?08 57
Figure 13: Chilled ready meals, Sweden, value (SEKm), 2003?13 63
Figure 14: Chilled ready meals, Sweden, category growth comparison, by value, 2003?13 66
Figure 15: Chilled ready meals, Sweden, volume (kg, million), 2003?13 69
Figure 16: Chilled ready meals, Sweden, category growth comparison, by volume, 2003?13 69
Figure 17: Chilled ready meals, Sweden, company share by value (%), 2007?08 71
Figure 18: Chilled ready meals, Sweden, distribution channels by value (%), 2007?08 74
Figure 19: Dried ready meals, Sweden, value (SEKm), 2003?13 79
Figure 20: Dried ready meals, Sweden, volume (kg, million), 2003?13 82
Figure 21: Dried ready meals, Sweden, company share by value (%), 2007?08 84
Figure 22: Dried ready meals, Sweden, distribution channels by value (%), 2007?08 87
Figure 23: Frozen ready meals, Sweden, value (SEKm), 2003?13 93
Figure 24: Frozen ready meals, Sweden, category growth comparison, by value, 2003?13 96
Figure 25: Frozen ready meals, Sweden, volume (kg, million), 2003?13 99
Figure 26: Frozen ready meals, Sweden, category growth comparison, by volume, 2003?13 99
Figure 27: Frozen ready meals, Sweden, company share by value (%), 2007?08 101
Figure 28: Frozen ready meals, Sweden, distribution channels by value (%), 2007?08 104
Figure 29: Global ready meals market split (value terms, 2008), top five countries 112
Figure 30: Global ready meals market value, 2003–08, top five countries 114
Figure 31: Global ready meals market split (volume terms, 2008), top five countries 116
Figure 32: Global ready meals market volume, 2003–08, top five countries 118
Figure 33: Annual data review process 149


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, Sweden, value by category (SEKm), 2003?08 22
Table 4: Ready meals, Sweden, value forecast by category (SEKm), 2008?13 23
Table 5: Ready meals, Sweden, value by category ($m), 2003?08 25
Table 6: Ready meals, Sweden, value forecast by category ($m), 2008?13 26
Table 7: Ready meals, Sweden, volume by category (kg, million), 2003?08 28
Table 8: Ready meals, Sweden, volume forecast by category (kg, million), 2008?13 29
Table 9: Ready meals, Sweden, brand share by value (%), 2007?08 31
Table 10: Ready meals, Sweden, value by brand (SEKm), 2007?08 32
Table 11: Ready meals, Sweden, company share by value (%), 2007?08 34
Table 12: Ready meals, Sweden, value by company (SEKm), 2007?08 34
Table 13: Ready meals, Sweden, distribution channels by value (%), 2007?08 35
Table 14: Ready meals, Sweden, value by distribution channel (SEKm), 2007?08 35
Table 15: Ready meals, Sweden, expenditure per capita (SEK), 2003?08 37
Table 16: Ready meals, Sweden, forecast expenditure per capita (SEK), 2008?13 38
Table 17: Ready meals, Sweden, expenditure per capita ($), 2003?08 38
Table 18: Ready meals, Sweden, forecast expenditure per capita ($), 2008?13 39
Table 19: Ready meals, Sweden, consumption per capita (kg), 2003?08 39
Table 20: Ready meals, Sweden, forecast consumption per capita (kg), 2008?13 40
Table 21: Orkla ASA key facts 41
Table 22: Canned ready meals, Sweden, value by segment (SEKm), 2003?08 44
Table 23: Canned ready meals, Sweden, value forecast by segment (SEKm), 2008?13 45
Table 24: Canned ready meals, Sweden, value by segment ($m), 2003?08 47
Table 25: Canned ready meals, Sweden, value forecast by segment ($m), 2008?13 48
Table 26: Canned ready meals, Sweden, volume by segment (kg, million), 2003?08 50
Table 27: Canned ready meals, Sweden, volume forecast by segment (kg, million), 2008?13 51
Table 28: Canned ready meals, Sweden, brand share by value (%), 2007?08 53
Table 29: Canned ready meals, Sweden, value by brand (SEKm), 2007?08 53
Table 30: Canned ready meals, Sweden, company share by value (%), 2007?08 55
Table 31: Canned ready meals, Sweden, value by company (SEKm), 2007?08 55
Table 32: Canned ready meals, Sweden, distribution channels by value (%), 2007?08 56
Table 33: Canned ready meals, Sweden, value by distribution channel (SEKm), 2007?08 56
Table 34: Canned ready meals, Sweden, expenditure per capita (SEK), 2003?08 58
Table 35: Canned ready meals, Sweden, forecast expenditure per capita (SEK), 2008?13 58
Table 36: Canned ready meals, Sweden, expenditure per capita ($), 2003?08 59
Table 37: Canned ready meals, Sweden, forecast expenditure per capita ($), 2008?13 59
Table 38: Canned ready meals, Sweden, consumption per capita (kg), 2003?08 60
Table 39: Canned ready meals, Sweden, forecast consumption per capita (kg), 2008?13 60
Table 40: Chilled ready meals, Sweden, value by segment (SEKm), 2003?08 61
Table 41: Chilled ready meals, Sweden, value forecast by segment (SEKm), 2008?13 62
Table 42: Chilled ready meals, Sweden, value by segment ($m), 2003?08 64
Table 43: Chilled ready meals, Sweden, value forecast by segment ($m), 2008?13 65
Table 44: Chilled ready meals, Sweden, volume by segment (kg, million), 2003?08 67
Table 45: Chilled ready meals, Sweden, volume forecast by segment (kg, million), 2008?13 68
Table 46: Chilled ready meals, Sweden, brand share by value (%), 2007?08 70
Table 47: Chilled ready meals, Sweden, value by brand (SEKm), 2007?08 70
Table 48: Chilled ready meals, Sweden, company share by value (%), 2007?08 72
Table 49: Chilled ready meals, Sweden, value by company (SEKm), 2007?08 72
Table 50: Chilled ready meals, Sweden, distribution channels by value (%), 2007?08 73
Table 51: Chilled ready meals, Sweden, value by distribution channel (SEKm), 2007?08 73
Table 52: Chilled ready meals, Sweden, expenditure per capita (SEK), 2003?08 75
Table 53: Chilled ready meals, Sweden, forecast expenditure per capita (SEK), 2008?13 75
Table 54: Chilled ready meals, Sweden, expenditure per capita ($), 2003?08 76
Table 55: Chilled ready meals, Sweden, forecast expenditure per capita ($), 2008?13 76
Table 56: Chilled ready meals, Sweden, consumption per capita (kg), 2003?08 77
Table 57: Chilled ready meals, Sweden, forecast consumption per capita (kg), 2008?13 77
Table 58: Dried ready meals, Sweden, value (SEKm), 2003?08 78
Table 59: Dried ready meals, Sweden, value forecast (SEKm), 2008?13 79
Table 60: Dried ready meals, Sweden, value ($m), 2003?08 80
Table 61: Dried ready meals, Sweden, value forecast ($m), 2008?13 80
Table 62: Dried ready meals, Sweden, volume (kg, million), 2003?08 81
Table 63: Dried ready meals, Sweden, volume forecast (kg, million), 2008?13 82
Table 64: Dried ready meals, Sweden, brand share by value (%), 2007?08 83
Table 65: Dried ready meals, Sweden, value by brand (SEKm), 2007?08 83
Table 66: Dried ready meals, Sweden, company share by value (%), 2007?08 85
Table 67: Dried ready meals, Sweden, value by company (SEKm), 2007?08 85
Table 68: Dried ready meals, Sweden, distribution channels by value (%), 2007?08 86
Table 69: Dried ready meals, Sweden, value by distribution channel (SEKm), 2007?08 86
Table 70: Dried ready meals, Sweden, expenditure per capita (SEK), 2003?08 88
Table 71: Dried ready meals, Sweden, forecast expenditure per capita (SEK), 2008?13 88
Table 72: Dried ready meals, Sweden, expenditure per capita ($), 2003?08 89
Table 73: Dried ready meals, Sweden, forecast expenditure per capita ($), 2008?13 89
Table 74: Dried ready meals, Sweden, consumption per capita (kg), 2003?08 90
Table 75: Dried ready meals, Sweden, forecast consumption per capita (kg), 2008?13 90
Table 76: Frozen ready meals, Sweden, value by segment (SEKm), 2003?08 91
Table 77: Frozen ready meals, Sweden, value forecast by segment (SEKm), 2008?13 92
Table 78: Frozen ready meals, Sweden, value by segment ($m), 2003?08 94
Table 79: Frozen ready meals, Sweden, value forecast by segment ($m), 2008?13 95
Table 80: Frozen ready meals, Sweden, volume by segment (kg, million), 2003?08 97
Table 81: Frozen ready meals, Sweden, volume forecast by segment (kg, million), 2008?13 98
Table 82: Frozen ready meals, Sweden, brand share by value (%), 2007?08 100
Table 83: Frozen ready meals, Sweden, value by brand (SEKm), 2007?08 100
Table 84: Frozen ready meals, Sweden, company share by value (%), 2007?08 102
Table 85: Frozen ready meals, Sweden, value by company (SEKm), 2007?08 102
Table 86: Frozen ready meals, Sweden, distribution channels by value (%), 2007?08 103
Table 87: Frozen ready meals, Sweden, value by distribution channel (SEKm), 2007?08 103
Table 88: Frozen ready meals, Sweden, expenditure per capita (SEK), 2003?08 105
Table 89: Frozen ready meals, Sweden, forecast expenditure per capita (SEK), 2008?13 106
Table 90: Frozen ready meals, Sweden, expenditure per capita ($), 2003?08 107
Table 91: Frozen ready meals, Sweden, forecast expenditure per capita ($), 2008?13 108
Table 92: Frozen ready meals, Sweden, consumption per capita (kg), 2003?08 109
Table 93: Frozen ready meals, Sweden, forecast consumption per capita (kg), 2008?13 110
Table 94: Global ready meals market value, 2008 111
Table 95: Global ready meals market split (value terms ($m), 2008), top five countries 114
Table 96: Global ready meals market volume, 2008 115
Table 97: Global ready meals market split (volume terms, 2008), top five countries 118
Table 98: Leading players, top five countries 119
Table 99: Analysis of Sweden’s political landscape 121
Table 100: Analysis of the Swedish economy 124
Table 101: Analysis of Sweden’s social system 128
Table 102: Analysis of Sweden’s technology landscape 131
Table 103: Analysis of Sweden’s legal landscape 134
Table 104: Analysis of Sweden’s environmental landscape 137
Table 105: Sweden ready meals new product launches reports, by company (top five companies), 2008 140
Table 106: Sweden ready meals new product launches SKUs, by company (top five companies), 2008 140
Table 107: Sweden ready meals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 141
Table 108: Sweden ready meals new product launches (reports), by ingredients (top 10 ingredients), 2008 141
Table 109: Sweden ready meals new product launches (reports), by package tags or claims (top 10 claims), 2008 142
Table 110: Sweden ready meals new product launches (recent five launches), 2008 142
Table 111: Sweden population, by age group, 2003?08 (millions) 143
Table 112: Sweden population forecast, by age group, 2008?13 (millions) 144
Table 113: Sweden population, by gender, 2003?08 (millions) 144
Table 114: Sweden population forecast, by gender, 2008?13 (millions) 145
Table 115: Sweden nominal GDP, 2003?08 (SEKbn, nominal prices) 145
Table 116: Sweden nominal GDP forecast, 2008?13 (SEKbn, nominal prices) 145
Table 117: Sweden real GDP, 2003?08 (SEKbn, 2000 prices) 146
Table 118: Sweden real GDP forecast, 2008?13 (SEKbn, 2000 prices) 146
Table 119: Sweden real GDP, 2003?08 ($bn, 2000 prices) 146
Table 120: Sweden real GDP forecast, 2008?13 ($bn, 2000 prices) 147
Table 121: Sweden consumer price index, 2003?08 (2000=100) 147
Table 122: Sweden consumer price index, 2008?13 (2000=100) 147


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