Ready Meals in Turkey to 2013

Introduction

This databook provides key data and information on the ready meals market in Turkey. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the ready meals market, including company overview, key facts and business description

Highlights

The market for ready meals in Turkey increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The chilled ready meals category led the ready meals market in Turkey, accounting for a share of 72.2%.

Leading players in Turkish ready meals market include Jandemo Gmbh, Sabanci Holdings and Super Fresh Co., Ltd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Turkey

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Turkey increased at a compound annual growth rate of 4.3% between 2003 and 2008.

The chilled ready meals category led the ready meals market in Turkey, accounting for a share of 72.2%.

Leading players in Turkish ready meals market include Jandemo Gmbh, Sabanci Holdings and Super Fresh Co., Ltd.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Turkish Lira), 2003?08 21
Value analysis (Turkish Lira), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 30
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 40
Haci Omer Sabanci Holding A.S. 40
Chapter 5 Category Analysis: Canned ready meals 43
Value analysis (Turkish Lira), 2003?08 43
Value analysis (Turkish Lira), 2008?13 44
Value analysis (US dollars), 2003?08 46
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 52
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Chilled ready meals 60
Value analysis (Turkish Lira), 2003?08 60
Value analysis (Turkish Lira), 2008?13 61
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Dried ready meals 77
Value analysis (Turkish Lira), 2003?08 77
Value analysis (Turkish Lira), 2008?13 78
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Frozen ready meals 90
Value analysis (Turkish Lira), 2003?08 90
Value analysis (Turkish Lira), 2008?13 91
Value analysis (US dollars), 2003?08 93
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Country Comparison 110
Value 110
Volume 114
Market share 118
Chapter 10 PESTLE Analysis 119
Summary 119
Political analysis 120
Economic analysis 123
Social analysis 126
Technological analysis 129
Legal analysis 132
Environmental analysis 135
Chapter 11 New Product Development 138
Product launches over time 138
Recent product launches 140
Chapter 12 Macroeconomic Profile 141
Macroeconomic indicators 141
Chapter 13 Research Methodology 146
Methodology overview 146
Secondary research 147
Market modeling 148
Creating an initial data model 148
Revising the initial data model 148
Creating a final estimate 149
Creating demographic value splits 149
Primary research 149
Data finalization 150
Ongoing research 150
Chapter 14 APPENDIX 151
Future readings 151
How to contact experts in your industry 151
Disclaimer 151


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LIST OF FIGURES
Figure 1: Ready meals, Turkey, value (TRYm), 2003?13 23
Figure 2: Ready meals, Turkey, category growth comparison, by value, 2003?13 26
Figure 3: Ready meals, Turkey, volume (kg, million), 2003?13 29
Figure 4: Ready meals, Turkey, category growth comparison, by volume, 2003?13 29
Figure 5: Ready meals, Turkey, company share by value (%), 2007?08 32
Figure 6: Ready meals, Turkey, distribution channels by value (%), 2007?08 35
Figure 7: Canned ready meals, Turkey, value (TRYm), 2003?13 45
Figure 8: Canned ready meals, Turkey, category growth comparison, by value, 2003?13 48
Figure 9: Canned ready meals, Turkey, volume (kg, million), 2003?13 51
Figure 10: Canned ready meals, Turkey, category growth comparison, by volume, 2003?13 51
Figure 11: Canned ready meals, Turkey, distribution channels by value (%), 2007?08 55
Figure 12: Chilled ready meals, Turkey, value (TRYm), 2003?13 62
Figure 13: Chilled ready meals, Turkey, category growth comparison, by value, 2003?13 65
Figure 14: Chilled ready meals, Turkey, volume (kg, million), 2003?13 68
Figure 15: Chilled ready meals, Turkey, category growth comparison, by volume, 2003?13 68
Figure 16: Chilled ready meals, Turkey, distribution channels by value (%), 2007?08 72
Figure 17: Dried ready meals, Turkey, value (TRYm), 2003?13 78
Figure 18: Dried ready meals, Turkey, volume (kg, million), 2003?13 81
Figure 19: Dried ready meals, Turkey, company share by value (%), 2007?08 83
Figure 20: Dried ready meals, Turkey, distribution channels by value (%), 2007?08 86
Figure 21: Frozen ready meals, Turkey, value (TRYm), 2003?13 92
Figure 22: Frozen ready meals, Turkey, category growth comparison, by value, 2003?13 95
Figure 23: Frozen ready meals, Turkey, volume (kg, million), 2003?13 98
Figure 24: Frozen ready meals, Turkey, category growth comparison, by volume, 2003?13 98
Figure 25: Frozen ready meals, Turkey, company share by value (%), 2007?08 100
Figure 26: Frozen ready meals, Turkey, distribution channels by value (%), 2007?08 103
Figure 27: Global ready meals market split (value terms, 2008), top five countries 111
Figure 28: Global ready meals market value, 2003–08, top five countries 113
Figure 29: Global ready meals market split (volume terms, 2008), top five countries 115
Figure 30: Global ready meals market volume, 2003–08, top five countries 117
Figure 31: Annual data review process 147


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, Turkey, value by category (TRYm), 2003?08 21
Table 4: Ready meals, Turkey, value forecast by category (TRYm), 2008?13 22
Table 5: Ready meals, Turkey, value by category ($m), 2003?08 24
Table 6: Ready meals, Turkey, value forecast by category ($m), 2008?13 25
Table 7: Ready meals, Turkey, volume by category (kg, million), 2003?08 27
Table 8: Ready meals, Turkey, volume forecast by category (kg, million), 2008?13 28
Table 9: Ready meals, Turkey, brand share by value (%), 2007?08 30
Table 10: Ready meals, Turkey, value by brand (TRYm), 2007?08 31
Table 11: Ready meals, Turkey, company share by value (%), 2007?08 33
Table 12: Ready meals, Turkey, value by company (TRYm), 2007?08 33
Table 13: Ready meals, Turkey, distribution channels by value (%), 2007?08 34
Table 14: Ready meals, Turkey, value by distribution channel (TRYm), 2007?08 34
Table 15: Ready meals, Turkey, expenditure per capita (TRY), 2003?08 36
Table 16: Ready meals, Turkey, forecast expenditure per capita (TRY), 2008?13 37
Table 17: Ready meals, Turkey, expenditure per capita ($), 2003?08 37
Table 18: Ready meals, Turkey, forecast expenditure per capita ($), 2008?13 38
Table 19: Ready meals, Turkey, consumption per capita (kg), 2003?08 38
Table 20: Ready meals, Turkey, forecast consumption per capita (kg), 2008?13 39
Table 21: Haci Omer Sabanci Holding A.S. key facts 40
Table 22: Canned ready meals, Turkey, value by segment (TRYm), 2003?08 43
Table 23: Canned ready meals, Turkey, value forecast by segment (TRYm), 2008?13 44
Table 24: Canned ready meals, Turkey, value by segment ($m), 2003?08 46
Table 25: Canned ready meals, Turkey, value forecast by segment ($m), 2008?13 47
Table 26: Canned ready meals, Turkey, volume by segment (kg, million), 2003?08 49
Table 27: Canned ready meals, Turkey, volume forecast by segment (kg, million), 2008?13 50
Table 28: Canned ready meals, Turkey, brand share by value (%), 2007?08 52
Table 29: Canned ready meals, Turkey, value by brand (TRYm), 2007?08 52
Table 30: Canned ready meals, Turkey, company share by value (%), 2007?08 53
Table 31: Canned ready meals, Turkey, value by company (TRYm), 2007?08 53
Table 32: Canned ready meals, Turkey, distribution channels by value (%), 2007?08 54
Table 33: Canned ready meals, Turkey, value by distribution channel (TRYm), 2007?08 54
Table 34: Canned ready meals, Turkey, expenditure per capita (TRY), 2003?08 56
Table 35: Canned ready meals, Turkey, forecast expenditure per capita (TRY), 2008?13 57
Table 36: Canned ready meals, Turkey, expenditure per capita ($), 2003?08 57
Table 37: Canned ready meals, Turkey, forecast expenditure per capita ($), 2008?13 58
Table 38: Canned ready meals, Turkey, consumption per capita (kg), 2003?08 58
Table 39: Canned ready meals, Turkey, forecast consumption per capita (kg), 2008?13 59
Table 40: Chilled ready meals, Turkey, value by segment (TRYm), 2003?08 60
Table 41: Chilled ready meals, Turkey, value forecast by segment (TRYm), 2008?13 61
Table 42: Chilled ready meals, Turkey, value by segment ($m), 2003?08 63
Table 43: Chilled ready meals, Turkey, value forecast by segment ($m), 2008?13 64
Table 44: Chilled ready meals, Turkey, volume by segment (kg, million), 2003?08 66
Table 45: Chilled ready meals, Turkey, volume forecast by segment (kg, million), 2008?13 67
Table 46: Chilled ready meals, Turkey, brand share by value (%), 2007?08 69
Table 47: Chilled ready meals, Turkey, value by brand (TRYm), 2007?08 69
Table 48: Chilled ready meals, Turkey, company share by value (%), 2007?08 70
Table 49: Chilled ready meals, Turkey, value by company (TRYm), 2007?08 70
Table 50: Chilled ready meals, Turkey, distribution channels by value (%), 2007?08 71
Table 51: Chilled ready meals, Turkey, value by distribution channel (TRYm), 2007?08 71
Table 52: Chilled ready meals, Turkey, expenditure per capita (TRY), 2003?08 73
Table 53: Chilled ready meals, Turkey, forecast expenditure per capita (TRY), 2008?13 74
Table 54: Chilled ready meals, Turkey, expenditure per capita ($), 2003?08 74
Table 55: Chilled ready meals, Turkey, forecast expenditure per capita ($), 2008?13 75
Table 56: Chilled ready meals, Turkey, consumption per capita (kg), 2003?08 75
Table 57: Chilled ready meals, Turkey, forecast consumption per capita (kg), 2008?13 76
Table 58: Dried ready meals, Turkey, value (TRYm), 2003?08 77
Table 59: Dried ready meals, Turkey, value forecast (TRYm), 2008?13 78
Table 60: Dried ready meals, Turkey, value ($m), 2003?08 79
Table 61: Dried ready meals, Turkey, value forecast ($m), 2008?13 79
Table 62: Dried ready meals, Turkey, volume (kg, million), 2003?08 80
Table 63: Dried ready meals, Turkey, volume forecast (kg, million), 2008?13 81
Table 64: Dried ready meals, Turkey, brand share by value (%), 2007?08 82
Table 65: Dried ready meals, Turkey, value by brand (TRYm), 2007?08 82
Table 66: Dried ready meals, Turkey, company share by value (%), 2007?08 84
Table 67: Dried ready meals, Turkey, value by company (TRYm), 2007?08 84
Table 68: Dried ready meals, Turkey, distribution channels by value (%), 2007?08 85
Table 69: Dried ready meals, Turkey, value by distribution channel (TRYm), 2007?08 85
Table 70: Dried ready meals, Turkey, expenditure per capita (TRY), 2003?08 87
Table 71: Dried ready meals, Turkey, forecast expenditure per capita (TRY), 2008?13 87
Table 72: Dried ready meals, Turkey, expenditure per capita ($), 2003?08 88
Table 73: Dried ready meals, Turkey, forecast expenditure per capita ($), 2008?13 88
Table 74: Dried ready meals, Turkey, consumption per capita (kg), 2003?08 89
Table 75: Dried ready meals, Turkey, forecast consumption per capita (kg), 2008?13 89
Table 76: Frozen ready meals, Turkey, value by segment (TRYm), 2003?08 90
Table 77: Frozen ready meals, Turkey, value forecast by segment (TRYm), 2008?13 91
Table 78: Frozen ready meals, Turkey, value by segment ($m), 2003?08 93
Table 79: Frozen ready meals, Turkey, value forecast by segment ($m), 2008?13 94
Table 80: Frozen ready meals, Turkey, volume by segment (kg, million), 2003?08 96
Table 81: Frozen ready meals, Turkey, volume forecast by segment (kg, million), 2008?13 97
Table 82: Frozen ready meals, Turkey, brand share by value (%), 2007?08 99
Table 83: Frozen ready meals, Turkey, value by brand (TRYm), 2007?08 99
Table 84: Frozen ready meals, Turkey, company share by value (%), 2007?08 101
Table 85: Frozen ready meals, Turkey, value by company (TRYm), 2007?08 101
Table 86: Frozen ready meals, Turkey, distribution channels by value (%), 2007?08 102
Table 87: Frozen ready meals, Turkey, value by distribution channel (TRYm), 2007?08 102
Table 88: Frozen ready meals, Turkey, expenditure per capita (TRY), 2003?08 104
Table 89: Frozen ready meals, Turkey, forecast expenditure per capita (TRY), 2008?13 105
Table 90: Frozen ready meals, Turkey, expenditure per capita ($), 2003?08 106
Table 91: Frozen ready meals, Turkey, forecast expenditure per capita ($), 2008?13 107
Table 92: Frozen ready meals, Turkey, consumption per capita (kg), 2003?08 108
Table 93: Frozen ready meals, Turkey, forecast consumption per capita (kg), 2008?13 109
Table 94: Global ready meals market value, 2008 110
Table 95: Global ready meals market split (value terms ($m), 2008), top five countries 113
Table 96: Global ready meals market volume, 2008 114
Table 97: Global ready meals market split (volume terms, 2008), top five countries 117
Table 98: Leading players, top five countries 118
Table 99: Analysis of Turkey’s political landscape 120
Table 100: Analysis of Turkey’s economy 123
Table 101: Analysis of Turkey’s social system 126
Table 102: Analysis of Turkey’s technology landscape 129
Table 103: Patents received from the US Patent and Trademark Office by country 131
Table 104: Analysis of Turkey’s legal landscape 132
Table 105: Analysis of Turkey’s environmental landscape 135
Table 106: Turkey ready meals new product launches reports, by company, 2008 138
Table 107: Turkey ready meals new product launches SKUs, by company, 2008 138
Table 108: Turkey ready meals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 139
Table 109: Turkey ready meals new product launches (reports), by package tags or claims, 2008 139
Table 110: Turkey ready meals new product launches (reports), by ingredients (top 10 ingredients), 2008 140
Table 111: Turkey Ready meals new product launches, 2008 140
Table 112: Turkey population, by age group, 2003?08 (millions) 141
Table 113: Turkey population forecast, by age group, 2008?13 (millions) 142
Table 114: Turkey population, by gender, 2003?08 (millions) 142
Table 115: Turkey population forecast, by gender, 2008?13 (millions) 143
Table 116: Turkey nominal GDP, 2003?08 (TRYbn, nominal prices) 143
Table 117: Turkey nominal GDP forecast, 2008?13 (TRYbn, nominal prices) 143
Table 118: Turkey real GDP, 2003?08 (TRYbn, 2000 prices) 144
Table 119: Turkey real GDP forecast, 2008?13 (TRYbn, 2000 prices) 144
Table 120: Turkey real GDP, 2003?08 ($bn, 2000 prices) 144
Table 121: Turkey real GDP forecast, 2008?13 ($bn, 2000 prices) 145
Table 122: Turkey consumer price index, 2003?08 (2000=100) 145
Table 123: Turkey consumer price index, 2008?13 (2000=100) 145

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