Ready Meals in Vietnam to 2013

Introduction

This databook provides key data and information on the ready meals market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on two categories: chilled ready meals and canned ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for ready meals in Vietnam increased at a compound annual growth rate of 10.3% between 2003 and 2008.

The canned ready meals category led the ready meals market in Vietnam, accounting for a share of 90.4%.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in Vietnam increased at a compound annual growth rate of 10.3% between 2003 and 2008.

The canned ready meals category led the ready meals market in Vietnam, accounting for a share of 90.4%.


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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Chapter 2 Introduction 5
What is this report about? 5
How to use this report 5
Market definition 6
Chapter 3 Market Overview 17
Value analysis (Dong), 2003?08 17
Value analysis (Dong), 2008?13 18
Value analysis (US dollars), 2003?08 20
Value analysis (US dollars), 2008?13 21
Volume analysis, 2003?08 23
Volume analysis, 2008?13 24
Company and brand share analysis 26
Distribution analysis 28
Expenditure and consumption per capita 30
Chapter 4 Leading Company Profiles 34
ConAgra Foods, Inc. 34
Nestlé SA 36
Chapter 5 Category Analysis: Canned ready meals 39
Value analysis (Dong), 2003?08 39
Value analysis (Dong), 2008?13 40
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 48
Distribution analysis 50
Expenditure and consumption per capita 52
Chapter 6 Category Analysis: Chilled ready meals 56
Value analysis (Dong), 2003?08 56
Value analysis (Dong), 2008?13 57
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Country Comparison 72
Value 72
Volume 76
Market share 80
Chapter 8 PESTLE Analysis 81
Summary 81
Political analysis 82
Economic analysis 85
Social analysis 88
Technological analysis 92
Legal analysis 94
Environmental analysis 97
Chapter 9 Macroeconomic Profile 99
Macroeconomic indicators 99
Chapter 10 Research Methodology 104
Methodology overview 104
Secondary research 105
Market modeling 106
Creating an initial data model 106
Revising the initial data model 106
Creating a final estimate 107
Creating demographic value splits 107
Primary research 107
Data finalization 108
Ongoing research 108
Chapter 11 APPENDIX 109
Future readings 109
How to contact experts in your industry 109
Disclaimer 109


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LIST OF FIGURES
Figure 1: Ready meals, Vietnam, value (VNDm), 2003?13 19
Figure 2: Ready meals, Vietnam, category growth comparison, by value, 2003?13 22
Figure 3: Ready meals, Vietnam, volume (kg, million), 2003?13 25
Figure 4: Ready meals, Vietnam, category growth comparison, by volume, 2003?13 25
Figure 5: Ready meals, Vietnam, distribution channels by value (%), 2007?08 29
Figure 6: Canned ready meals, Vietnam, value (VNDm), 2003?13 41
Figure 7: Canned ready meals, Vietnam, category growth comparison, by value, 2003?13 44
Figure 8: Canned ready meals, Vietnam, volume (kg, million), 2003?13 47
Figure 9: Canned ready meals, Vietnam, category growth comparison, by volume, 2003?13 47
Figure 10: Canned ready meals, Vietnam, distribution channels by value (%), 2007?08 51
Figure 11: Chilled ready meals, Vietnam, value (VNDm), 2003?13 58
Figure 12: Chilled ready meals, Vietnam, category growth comparison, by value, 2003?13 61
Figure 13: Chilled ready meals, Vietnam, volume (kg, million), 2003?13 64
Figure 14: Chilled ready meals, Vietnam, category growth comparison, by volume, 2003?13 64
Figure 15: Chilled ready meals, Vietnam, distribution channels by value (%), 2007?08 68
Figure 16: Global ready meals market split (value terms, 2008), top five countries 73
Figure 17: Global ready meals market value, 2003–08, top five countries 75
Figure 18: Global ready meals market split (volume terms, 2008), top five countries 77
Figure 19: Global ready meals market volume, 2003–08, top five countries 79
Figure 20: Annual data review process 105


LIST OF TABLES
Table 1: Ready meals category definitions 7
Table 2: Ready meals distribution channels 8
Table 3: Ready meals, Vietnam, value by category (VNDm), 2003?08 17
Table 4: Ready meals, Vietnam, value forecast by category (VNDm), 2008?13 18
Table 5: Ready meals, Vietnam, value by category ($m), 2003?08 20
Table 6: Ready meals, Vietnam, value forecast by category ($m), 2008?13 21
Table 7: Ready meals, Vietnam, volume by category (kg, million), 2003?08 23
Table 8: Ready meals, Vietnam, volume forecast by category (kg, million), 2008?13 24
Table 9: Ready meals, Vietnam, brand share by value (%), 2007?08 26
Table 10: Ready meals, Vietnam, value by brand (VNDm), 2007?08 26
Table 11: Ready meals, Vietnam, company share by value (%), 2007?08 27
Table 12: Ready meals, Vietnam, value by company (VNDm), 2007?08 27
Table 13: Ready meals, Vietnam, distribution channels by value (%), 2007?08 28
Table 14: Ready meals, Vietnam, value by distribution channel (VNDm), 2007?08 28
Table 15: Ready meals, Vietnam, expenditure per capita (VND), 2003?08 30
Table 16: Ready meals, Vietnam, forecast expenditure per capita (VND), 2008?13 31
Table 17: Ready meals, Vietnam, expenditure per capita ($), 2003?08 31
Table 18: Ready meals, Vietnam, forecast expenditure per capita ($), 2008?13 32
Table 19: Ready meals, Vietnam, consumption per capita (kg), 2003?08 32
Table 20: Ready meals, Vietnam, forecast consumption per capita (kg), 2008?13 33
Table 21: ConAgra Foods, Inc. key facts 34
Table 22: Nestlé SA key facts 36
Table 23: Canned ready meals, Vietnam, value by segment (VNDm), 2003?08 39
Table 24: Canned ready meals, Vietnam, value forecast by segment (VNDm), 2008?13 40
Table 25: Canned ready meals, Vietnam, value by segment ($m), 2003?08 42
Table 26: Canned ready meals, Vietnam, value forecast by segment ($m), 2008?13 43
Table 27: Canned ready meals, Vietnam, volume by segment (kg, million), 2003?08 45
Table 28: Canned ready meals, Vietnam, volume forecast by segment (kg, million), 2008?13 46
Table 29: Canned ready meals, Vietnam, brand share by value (%), 2007?08 48
Table 30: Canned ready meals, Vietnam, value by brand (VNDm), 2007?08 48
Table 31: Canned ready meals, Vietnam, company share by value (%), 2007?08 49
Table 32: Canned ready meals, Vietnam, value by company (VNDm), 2007?08 49
Table 33: Canned ready meals, Vietnam, distribution channels by value (%), 2007?08 50
Table 34: Canned ready meals, Vietnam, value by distribution channel (VNDm), 2007?08 50
Table 35: Canned ready meals, Vietnam, expenditure per capita (VND), 2003?08 52
Table 36: Canned ready meals, Vietnam, forecast expenditure per capita (VND), 2008?13 53
Table 37: Canned ready meals, Vietnam, expenditure per capita ($), 2003?08 53
Table 38: Canned ready meals, Vietnam, forecast expenditure per capita ($), 2008?13 54
Table 39: Canned ready meals, Vietnam, consumption per capita (kg), 2003?08 54
Table 40: Canned ready meals, Vietnam, forecast consumption per capita (kg), 2008?13 55
Table 41: Chilled ready meals, Vietnam, value by segment (VNDm), 2003?08 56
Table 42: Chilled ready meals, Vietnam, value forecast by segment (VNDm), 2008?13 57
Table 43: Chilled ready meals, Vietnam, value by segment ($m), 2003?08 59
Table 44: Chilled ready meals, Vietnam, value forecast by segment ($m), 2008?13 60
Table 45: Chilled ready meals, Vietnam, volume by segment (kg, million), 2003?08 62
Table 46: Chilled ready meals, Vietnam, volume forecast by segment (kg, million), 2008?13 63
Table 47: Chilled ready meals, Vietnam, brand share by value (%), 2007?08 65
Table 48: Chilled ready meals, Vietnam, value by brand (VNDm), 2007?08 65
Table 49: Chilled ready meals, Vietnam, company share by value (%), 2007?08 66
Table 50: Chilled ready meals, Vietnam, value by company (VNDm), 2007?08 66
Table 51: Chilled ready meals, Vietnam, distribution channels by value (%), 2007?08 67
Table 52: Chilled ready meals, Vietnam, value by distribution channel (VNDm), 2007?08 67
Table 53: Chilled ready meals, Vietnam, expenditure per capita (VND), 2003?08 69
Table 54: Chilled ready meals, Vietnam, forecast expenditure per capita (VND), 2008?13 69
Table 55: Chilled ready meals, Vietnam, expenditure per capita ($), 2003?08 70
Table 56: Chilled ready meals, Vietnam, forecast expenditure per capita ($), 2008?13 70
Table 57: Chilled ready meals, Vietnam, consumption per capita (kg), 2003?08 71
Table 58: Chilled ready meals, Vietnam, forecast consumption per capita (kg), 2008?13 71
Table 59: Global ready meals market value, 2008 72
Table 60: Global ready meals market split (value terms ($m), 2008), top five countries 75
Table 61: Global ready meals market volume, 2008 76
Table 62: Global ready meals market split (volume terms, 2008), top five countries 79
Table 63: Leading players, top five countries 80
Table 64: Analysis of Vietnam’s political landscape 82
Table 65: Analysis of Vietnam’s economy 85
Table 66: Analysis of Vietnam’s social system 88
Table 67: Analysis of Vietnam’s technology landscape 92
Table 68: Analysis of Vietnam’s legal landscape 94
Table 69: Analysis of Vietnam’s environmental landscape 97
Table 70: Vietnam population, by age group, 2003?08 (millions) 99
Table 71: Vietnam population forecast, by age group, 2008?13 (millions) 100
Table 72: Vietnam population, by gender, 2003?08 (millions) 100
Table 73: Vietnam population forecast, by gender, 2008?13 (millions) 101
Table 74: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 101
Table 75: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 101
Table 76: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 102
Table 77: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 102
Table 78: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 102
Table 79: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 103
Table 80: Vietnam consumer price index, 2003?08 (2000=100) 103
Table 81: Vietnam consumer price index, 2008?13 (2000=100) 103

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