Ready Meals in New Zealand to 2013

Introduction

This databook provides key data and information on the ready meals market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: frozen ready meals, canned ready meals, chilled ready meals and dried ready meals

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the ready meals market, including company overview, key facts and business description

Highlights

The market for ready meals in New Zealand increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The frozen ready meals category led the ready meals market in New Zealand, accounting for a share of 48.5%.

Leading players in New Zealand ready meals market include Foodstuffs NZ Ltd, Goodman Fielder Ltd and H.J. Heinz Company.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the ready meals market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements


Report Highlights
Highlights

The market for ready meals in New Zealand increased at a compound annual growth rate of 4.8% between 2003 and 2008.

The frozen ready meals category led the ready meals market in New Zealand, accounting for a share of 48.5%.

Leading players in New Zealand ready meals market include Foodstuffs NZ Ltd, Goodman Fielder Ltd and H.J. Heinz Company.


[Studien Infos ausblenden]

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: ready meals 2
Summary category level: canned ready meals 3
Summary category level: chilled ready meals 4
Summary category level: dried ready meals 5
Summary category level: frozen ready meals 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (New Zealand Dollar), 2003?08 22
Value analysis (New Zealand Dollar), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
Goodman Fielder Limited 41
H.J. Heinz Company 43
Chapter 5 Category Analysis: Canned ready meals 45
Value analysis (New Zealand Dollar), 2003?08 45
Value analysis (New Zealand Dollar), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Chilled ready meals 63
Value analysis (New Zealand Dollar), 2003?08 63
Value analysis (New Zealand Dollar), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Dried ready meals 80
Value analysis (New Zealand Dollar), 2003?08 80
Value analysis (New Zealand Dollar), 2008?13 81
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 85
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Frozen ready meals 92
Value analysis (New Zealand Dollar), 2003?08 92
Value analysis (New Zealand Dollar), 2008?13 93
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 101
Distribution analysis 104
Expenditure and consumption per capita 106
Chapter 9 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 10 PESTLE Analysis 121
Summary 121
Political analysis 122
Economic analysis 125
Social analysis 128
Technological analysis 131
Legal analysis 134
Environmental analysis 137
Chapter 11 New Product Development 140
Product launches over time 140
Recent product launches 142
Chapter 12 Macroeconomic Profile 143
Macroeconomic indicators 143
Chapter 13 Research Methodology 148
Methodology overview 148
Secondary research 149
Market modeling 150
Creating an initial data model 150
Revising the initial data model 150
Creating a final estimate 151
Creating demographic value splits 151
Primary research 151
Data finalization 152
Ongoing research 152
Chapter 14 APPENDIX 153
Future readings 153
How to contact experts in your industry 153
Disclaimer 153


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LIST OF FIGURES
Figure 1: Ready meals, New Zealand, value (NZ$m), 2003?13 24
Figure 2: Ready meals, New Zealand, category growth comparison, by value, 2003?13 27
Figure 3: Ready meals, New Zealand, volume (kg, million), 2003?13 30
Figure 4: Ready meals, New Zealand, category growth comparison, by volume, 2003?13 30
Figure 5: Ready meals, New Zealand, company share by value (%), 2007?08 33
Figure 6: Ready meals, New Zealand, distribution channels by value (%), 2007?08 36
Figure 7: Canned ready meals, New Zealand, value (NZ$m), 2003?13 47
Figure 8: Canned ready meals, New Zealand, category growth comparison, by value, 2003?13 50
Figure 9: Canned ready meals, New Zealand, volume (kg, million), 2003?13 53
Figure 10: Canned ready meals, New Zealand, category growth comparison, by volume, 2003?13 53
Figure 11: Canned ready meals, New Zealand, company share by value (%), 2007?08 55
Figure 12: Canned ready meals, New Zealand, distribution channels by value (%), 2007?08 58
Figure 13: Chilled ready meals, New Zealand, value (NZ$m), 2003?13 65
Figure 14: Chilled ready meals, New Zealand, category growth comparison, by value, 2003?13 68
Figure 15: Chilled ready meals, New Zealand, volume (kg, million), 2003?13 71
Figure 16: Chilled ready meals, New Zealand, category growth comparison, by volume, 2003?13 71
Figure 17: Chilled ready meals, New Zealand, distribution channels by value (%), 2007?08 75
Figure 18: Dried ready meals, New Zealand, value (NZ$m), 2003?13 81
Figure 19: Dried ready meals, New Zealand, volume (kg, million), 2003?13 84
Figure 20: Dried ready meals, New Zealand, distribution channels by value (%), 2007?08 88
Figure 21: Frozen ready meals, New Zealand, value (NZ$m), 2003?13 94
Figure 22: Frozen ready meals, New Zealand, category growth comparison, by value, 2003?13 97
Figure 23: Frozen ready meals, New Zealand, volume (kg, million), 2003?13 100
Figure 24: Frozen ready meals, New Zealand, category growth comparison, by volume, 2003?13 100
Figure 25: Frozen ready meals, New Zealand, company share by value (%), 2007?08 102
Figure 26: Frozen ready meals, New Zealand, distribution channels by value (%), 2007?08 105
Figure 27: Global ready meals market split (value terms, 2008), top five countries 113
Figure 28: Global ready meals market value, 2003–08, top five countries 115
Figure 29: Global ready meals market split (volume terms, 2008), top five countries 117
Figure 30: Global ready meals market volume, 2003–08, top five countries 119
Figure 31: Annual data review process 149


LIST OF TABLES
Table 1: Ready meals category definitions 9
Table 2: Ready meals distribution channels 10
Table 3: Ready meals, New Zealand, value by category (NZ$m), 2003?08 22
Table 4: Ready meals, New Zealand, value forecast by category (NZ$m), 2008?13 23
Table 5: Ready meals, New Zealand, value by category ($m), 2003?08 25
Table 6: Ready meals, New Zealand, value forecast by category ($m), 2008?13 26
Table 7: Ready meals, New Zealand, volume by category (kg, million), 2003?08 28
Table 8: Ready meals, New Zealand, volume forecast by category (kg, million), 2008?13 29
Table 9: Ready meals, New Zealand, brand share by value (%), 2007?08 31
Table 10: Ready meals, New Zealand, value by brand (NZ$m), 2007?08 32
Table 11: Ready meals, New Zealand, company share by value (%), 2007?08 34
Table 12: Ready meals, New Zealand, value by company (NZ$m), 2007?08 34
Table 13: Ready meals, New Zealand, distribution channels by value (%), 2007?08 35
Table 14: Ready meals, New Zealand, value by distribution channel (NZ$m), 2007?08 35
Table 15: Ready meals, New Zealand, expenditure per capita (NZ$), 2003?08 37
Table 16: Ready meals, New Zealand, forecast expenditure per capita (NZ$), 2008?13 38
Table 17: Ready meals, New Zealand, expenditure per capita ($), 2003?08 38
Table 18: Ready meals, New Zealand, forecast expenditure per capita ($), 2008?13 39
Table 19: Ready meals, New Zealand, consumption per capita (kg), 2003?08 39
Table 20: Ready meals, New Zealand, forecast consumption per capita (kg), 2008?13 40
Table 21: Goodman Fielder Limited key facts 41
Table 22: H.J. Heinz Company key facts 43
Table 23: Canned ready meals, New Zealand, value by segment (NZ$m), 2003?08 45
Table 24: Canned ready meals, New Zealand, value forecast by segment (NZ$m), 2008?13 46
Table 25: Canned ready meals, New Zealand, value by segment ($m), 2003?08 48
Table 26: Canned ready meals, New Zealand, value forecast by segment ($m), 2008?13 49
Table 27: Canned ready meals, New Zealand, volume by segment (kg, million), 2003?08 51
Table 28: Canned ready meals, New Zealand, volume forecast by segment (kg, million), 2008?13 52
Table 29: Canned ready meals, New Zealand, brand share by value (%), 2007?08 54
Table 30: Canned ready meals, New Zealand, value by brand (NZ$m), 2007?08 54
Table 31: Canned ready meals, New Zealand, company share by value (%), 2007?08 56
Table 32: Canned ready meals, New Zealand, value by company (NZ$m), 2007?08 56
Table 33: Canned ready meals, New Zealand, distribution channels by value (%), 2007?08 57
Table 34: Canned ready meals, New Zealand, value by distribution channel (NZ$m), 2007?08 57
Table 35: Canned ready meals, New Zealand, expenditure per capita (NZ$), 2003?08 59
Table 36: Canned ready meals, New Zealand, forecast expenditure per capita (NZ$), 2008?13 60
Table 37: Canned ready meals, New Zealand, expenditure per capita ($), 2003?08 60
Table 38: Canned ready meals, New Zealand, forecast expenditure per capita ($), 2008?13 61
Table 39: Canned ready meals, New Zealand, consumption per capita (kg), 2003?08 61
Table 40: Canned ready meals, New Zealand, forecast consumption per capita (kg), 2008?13 62
Table 41: Chilled ready meals, New Zealand, value by segment (NZ$m), 2003?08 63
Table 42: Chilled ready meals, New Zealand, value forecast by segment (NZ$m), 2008?13 64
Table 43: Chilled ready meals, New Zealand, value by segment ($m), 2003?08 66
Table 44: Chilled ready meals, New Zealand, value forecast by segment ($m), 2008?13 67
Table 45: Chilled ready meals, New Zealand, volume by segment (kg, million), 2003?08 69
Table 46: Chilled ready meals, New Zealand, volume forecast by segment (kg, million), 2008?13 70
Table 47: Chilled ready meals, New Zealand, brand share by value (%), 2007?08 72
Table 48: Chilled ready meals, New Zealand, value by brand (NZ$m), 2007?08 72
Table 49: Chilled ready meals, New Zealand, company share by value (%), 2007?08 73
Table 50: Chilled ready meals, New Zealand, value by company (NZ$m), 2007?08 73
Table 51: Chilled ready meals, New Zealand, distribution channels by value (%), 2007?08 74
Table 52: Chilled ready meals, New Zealand, value by distribution channel (NZ$m), 2007?08 74
Table 53: Chilled ready meals, New Zealand, expenditure per capita (NZ$), 2003?08 76
Table 54: Chilled ready meals, New Zealand, forecast expenditure per capita (NZ$), 2008?13 77
Table 55: Chilled ready meals, New Zealand, expenditure per capita ($), 2003?08 77
Table 56: Chilled ready meals, New Zealand, forecast expenditure per capita ($), 2008?13 78
Table 57: Chilled ready meals, New Zealand, consumption per capita (kg), 2003?08 78
Table 58: Chilled ready meals, New Zealand, forecast consumption per capita (kg), 2008?13 79
Table 59: Dried ready meals, New Zealand, value (NZ$m), 2003?08 80
Table 60: Dried ready meals, New Zealand, value forecast (NZ$m), 2008?13 81
Table 61: Dried ready meals, New Zealand, value ($m), 2003?08 82
Table 62: Dried ready meals, New Zealand, value forecast ($m), 2008?13 82
Table 63: Dried ready meals, New Zealand, volume (kg, million), 2003?08 83
Table 64: Dried ready meals, New Zealand, volume forecast (kg, million), 2008?13 84
Table 65: Dried ready meals, New Zealand, brand share by value (%), 2007?08 85
Table 66: Dried ready meals, New Zealand, value by brand (NZ$m), 2007?08 85
Table 67: Dried ready meals, New Zealand, company share by value (%), 2007?08 86
Table 68: Dried ready meals, New Zealand, value by company (NZ$m), 2007?08 86
Table 69: Dried ready meals, New Zealand, distribution channels by value (%), 2007?08 87
Table 70: Dried ready meals, New Zealand, value by distribution channel (NZ$m), 2007?08 87
Table 71: Dried ready meals, New Zealand, expenditure per capita (NZ$), 2003?08 89
Table 72: Dried ready meals, New Zealand, forecast expenditure per capita (NZ$), 2008?13 89
Table 73: Dried ready meals, New Zealand, expenditure per capita ($), 2003?08 90
Table 74: Dried ready meals, New Zealand, forecast expenditure per capita ($), 2008?13 90
Table 75: Dried ready meals, New Zealand, consumption per capita (kg), 2003?08 91
Table 76: Dried ready meals, New Zealand, forecast consumption per capita (kg), 2008?13 91
Table 77: Frozen ready meals, New Zealand, value by segment (NZ$m), 2003?08 92
Table 78: Frozen ready meals, New Zealand, value forecast by segment (NZ$m), 2008?13 93
Table 79: Frozen ready meals, New Zealand, value by segment ($m), 2003?08 95
Table 80: Frozen ready meals, New Zealand, value forecast by segment ($m), 2008?13 96
Table 81: Frozen ready meals, New Zealand, volume by segment (kg, million), 2003?08 98
Table 82: Frozen ready meals, New Zealand, volume forecast by segment (kg, million), 2008?13 99
Table 83: Frozen ready meals, New Zealand, brand share by value (%), 2007?08 101
Table 84: Frozen ready meals, New Zealand, value by brand (NZ$m), 2007?08 101
Table 85: Frozen ready meals, New Zealand, company share by value (%), 2007?08 103
Table 86: Frozen ready meals, New Zealand, value by company (NZ$m), 2007?08 103
Table 87: Frozen ready meals, New Zealand, distribution channels by value (%), 2007?08 104
Table 88: Frozen ready meals, New Zealand, value by distribution channel (NZ$m), 2007?08 104
Table 89: Frozen ready meals, New Zealand, expenditure per capita (NZ$), 2003?08 106
Table 90: Frozen ready meals, New Zealand, forecast expenditure per capita (NZ$), 2008?13 107
Table 91: Frozen ready meals, New Zealand, expenditure per capita ($), 2003?08 108
Table 92: Frozen ready meals, New Zealand, forecast expenditure per capita ($), 2008?13 109
Table 93: Frozen ready meals, New Zealand, consumption per capita (kg), 2003?08 110
Table 94: Frozen ready meals, New Zealand, forecast consumption per capita (kg), 2008?13 111
Table 95: Global ready meals market value, 2008 112
Table 96: Global ready meals market split (value terms ($m), 2008), top five countries 115
Table 97: Global ready meals market volume, 2008 116
Table 98: Global ready meals market split (volume terms, 2008), top five countries 119
Table 99: Leading players, top five countries 120
Table 100: Analysis of New Zealand’s political landscape 122
Table 101: Analysis of New Zealand’s economic landscape 125
Table 102: Analysis of New Zealand’s social landscape 128
Table 103: Analysis of New Zealand’s technology landscape 131
Table 104: Analysis of New Zealand’s legal landscape 134
Table 105: Analysis of New Zealand’s environmental landscape 137
Table 106: New Zealand ready meals new product launches reports, by company, 2008 140
Table 107: New Zealand ready meals new product launches SKUs, by company, 2008 140
Table 108: New Zealand ready meals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 141
Table 109: New Zealand ready meals new product launches (reports), by ingredients (top 10 ingredients), 2008 141
Table 110: New Zealand ready meals new product launches (reports), by package tags or claims, 2008 142
Table 111: New Zealand ready meals new product launches (recent five launches), 2008 142
Table 112: New Zealand population, by age group, 2003?08 (millions) 143
Table 113: New Zealand population forecast, by age group, 2008?13 (millions) 144
Table 114: New Zealand population, by gender, 2003?08 (millions) 144
Table 115: New Zealand population forecast, by gender, 2008?13 (millions) 145
Table 116: New Zealand nominal GDP, 2003?08 (NZ$bn, nominal prices) 145
Table 117: New Zealand nominal GDP forecast, 2008?13 (NZ$bn, nominal prices) 145
Table 118: New Zealand real GDP, 2003?08 (NZ$bn, 2000 prices) 146
Table 119: New Zealand real GDP forecast, 2008?13 (NZ$bn, 2000 prices) 146
Table 120: New Zealand real GDP, 2003?08 ($bn, 2000 prices) 146
Table 121: New Zealand real GDP forecast, 2008?13 ($bn, 2000 prices) 147
Table 122: New Zealand consumer price index, 2003?08 (2000=100) 147
Table 123: New Zealand consumer price index, 2008?13 (2000=100) 147


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